About us

The Singapore Tourism Board (STB) is the leading economic development agency for Singapore's tourism sector. It aims to differentiate Singapore as a destination, delivering on its promise to provide a concentration of multi-faceted and user-centric travel experiences, as well as positioning Singapore as a future-facing and inspiring destination. Vision: A vibrant and inspiring Destination Singapore that we are proud of. Mission: To shape a dynamic tourism landscape for Singapore in partnership with industry and community. Values: Integrity - #Do the Right Thing! We are reliable, fair and honest in our dealings with our stakeholders, partners and colleagues. We uphold the Board's reputation. Team - #Succeed Together Succeed, Bond and Learn as a team. Courage - #DareDreamDo Dare to speak, dream and do. Care - #EveryoneMatters Be caring, nurturing and have respect for one another. Passion - #LoveIt Believe in our purpose and be driven to excel.

Website
http://www.stb.gov.sg
Industry
Travel Arrangements
Company size
201-500 employees
Headquarters
Singapore
Type
Government Agency

Locations

Employees at Singapore Tourism Board

Updates

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    118,089 followers

    We have launched a new global MICE marketing campaign, inviting event organisers and planners to see Singapore’s value proposition in a new light - as a leading MICE destination that can influence purposeful outcomes. A trusted gateway to Asia with a vibrant business environment, Singapore's commitment to innovation and a sustainable future empowers event organisers and delegates to drive meaningful change. Our global MICE campaign is set to roll out across key markets and regions including China, Europe, Indonesia, and the United States. It includes in-market trade engagements and MICE travel shows, presenting how we deliver on every aspect of the MICE experience here in Singapore. Partner us to co-create MICE events that make a difference: https://lnkd.in/dexx8A8x #PassionMadePossible #MadeInSingapore

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    🥂 Upwards and onwards for our Travel agents and Tourist Guiding industry!   Themed 'Elevating the Travel Experience: Accelerating Growth through Innovation,' we held the second edition of the Travel Agents & Tourist Guides Industry Forum to explore the latest trends and innovations in the travel industry.   Special thanks to our esteemed guest speakers for joining the forum: Byron Koh (Monster Day Tours), Jiao Chen and Lionel Yeo (Google), and Mitch Bach and Alan Armijo (TripSchool).   Travel agents and tourist guides play pivotal roles in Singapore's vibrant travel and tourism landscape. Travel agents are curators of travel that inspire, while Tourist guides bring the authentic Singapore story to life.   As the travel landscape continues to evolve, travel agents and tourist guides must adapt and remain agile to stay ahead of the curve. Creating value through innovation, embracing emerging technologies, exploring new opportunities, and expanding beyond Singapore will be crucial for the success of travel agents. For tourist guides, the key lies in showcasing their unique profiles and captivating audiences with creative and inspiring storytelling.   STB will continue to support this community as we collectively strive onwards Tourism 2040.   #PassionMadePossible

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    118,089 followers

    They say an emoji speaks a thousand words. But can they describe Joann and Denna’s tourism careers? 🌟🎈🍕🚀🎸🌺 Watch as these two tourism professionals decode each other’s jobs in an emoji face-off, and discover how their careers feed into multiple facets of their passions! Did you guess their careers right? IT’S A SIGN! Learn more about a career in tourism at e2i.com.sg/tourismcareers  #BringYourPassionToLife #PassionMadePossible

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    118,089 followers

    🥂 Here's to Singapore's vibrant bar scene! Asia's 50 Best Bars (A50BB) recognises the top bars in the region, and this year, Singapore leads the list with the most number of establishments. Congratulations to the 11 Singapore bars for their commitment to creating fresh, innovative and dynamic cocktail experiences. #3 - Jigger & Pony (Jigger & Pony Group) #6 - Nutmeg & Clove #15 - Sago House #16 - Night Hawk #25 - Offtrack #31 - Native #32 - Origin Bar #35 - Analogue Initiative #38 - Employees Only Singapore #42 - Fura #49 - ATLAS Singapore Special shout out to the 8 bars who made it to the A50BB extended 51-100 list, and these bars for their notable achievements: 👏 Atlas - Remy Martin Legend of the List award and the inaugural Bareksten Best Bar Design Award for Asia’s 50 Best Bars 👏 Fura - Ketel One Sustainable Bar Award This achievement recognises Singapore’s vibrant and diverse bar scene and talents, and solidifies our reputation as a cocktail capital. #PassionMadePossible #Asias50BestBars

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    Excitement awaits at every turn at Grand Prix Season Singapore 2024! Our city gets transformed from 13-22 September as we gear up for the 15th edition of the big race. Visitors and fans can look forward to glamorous parties, race-themed activities, gastronomic journeys, unique retail experiences and a whole lot more. For more information, visit https://lnkd.in/gmS3BkcN #PassionMadePossible #F1NightRace #SingaporeGP 

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    Ahoy from Asia's Best Cruise Homeport! 🛳️ We’re thrilled to announce that Singapore has won the "Asia Best Cruise Homeport" award at the 9th Asia Cruise Awards at the Asia Cruise Forum Jeju (ACFJ) 2024! 🏆 This prestigious accolade recognises Singapore's outstanding cruise performance in 2023, with over 340 ship calls and a record-breaking 2 million cruise passengers. Jacqueline Ng, Director of Cruise at STB, received the award and shared insights on boosting regional collaborations to grow cruise deployments across Asia. We'd like to thank all our stakeholders, including cruise line partners who have chosen Singapore for deployments and both our terminal operators. We are also excited to welcome the inaugural sailings of Disney Adventure, Ritz-Carlton Luminara and more in 2025! #PassionMadePossible

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  • View organization page for Singapore Tourism Board, graphic

    118,089 followers

    Together, we’re building tourism’s future. 💪 As part of our efforts to future-proof Singapore’s tourism workforce, we’re excited to announce that we have signed a 3-year Memorandum of Understanding with NTUC LearningHub (NTUC LHUB), focused on building capabilities in key emerging areas like sustainability and service experience excellence. Our partnership with NTUC LHUB underscores our commitment for an implementation-led training for the broader tourism sector. Through this partnership, we hope to equip our workforce with the skills and knowledge necessary to excel in a rapidly evolving industry. We will be working with Sentosa Development Corporation as our pilot partner. STB is committed to working closely with our partners and industry stakeholders to develop our tourism professionals. Let’s pave the way for a more resilient and forward-thinking tourism industry together. #PassionMadePossible 📸: Sentosa Development Corporation

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    118,089 followers

    ♟️ Checkmate. It’s another win for Singapore! STB, in partnership with Sport Singapore and the Singapore Chess Federation, is proud to announce that Singapore has successfully secured the bid to host the 2024 FIDE World Chess Championship for the first time. The event will take place from 20 November to 15 December, marking only the second time in the championship’s 138-year history that it is held in Southeast Asia. Held biennially, the FIDE World Championship is a highly-regarded event globally. Reigning world champion China’s Grandmaster Ding Liren will defend his title against Indian Grandmaster Dommaraju Gukesh, competing for a prize fund of USD2.5 million. Alongside the main event, fringe events including tournaments and exhibitions are set to draw chess enthusiasts worldwide. Hosting this prestigious event reaffirms Singapore’s stature as a premier global sporting destination, with more exciting events anticipated in 2024 and beyond. #PassionMadePossible

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    💭 Let’s shape the future of Singapore tourism in 2040 together! Tourism 2040 is STB’s visionary roadmap for the next bound of Singapore’s tourism sector. This aligns with URA’s Recreation Master Plan, envisioning an array of new recreational options across Singapore in the years to come. From sports and wellness to heritage and arts, there will be more offerings to cater to diverse interests. Join us as Tourism 2040 will be showcased at URA’s Recreation Master Plan Roving Exhibition, making its way to different parts of Singapore. Explore the exciting plans ahead and contribute your ideas at the Exhibition to create a fun and vibrant Singapore! Exhibition locations: 📍 Canberra Plaza from 6 July – 14 July 2024   📍 URA Centre from 18 July – 29 July 2024 👉🏻 https://lnkd.in/gpxktAKp #PassionMadePossible #RecreaMP #Recreation #ExploreSingapore

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  • View organization page for Singapore Tourism Board, graphic

    118,089 followers

    Our Hotels and Attractions industries cater to thousands of tourists every day. So for John and Aniq, it’s never a dull day at work. Watch as they spill some HOT tea – literally and figuratively – about some of their more… unique encounters at work and how they resolved these issues with empathy, tact, and a little creativity. Live for BOTH the plot and passion. Learn more about a career in tourism at e2i.com.sg/tourismcareers #BringYourPassionToLife #PassionMadePossible

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