About us

The Singapore Tourism Board (STB) is the leading economic development agency for Singapore's tourism sector. It aims to differentiate Singapore as a destination, delivering on its promise to provide a concentration of multi-faceted and user-centric travel experiences, as well as positioning Singapore as a future-facing and inspiring destination. Vision: A vibrant and inspiring Destination Singapore that we are proud of. Mission: To shape a dynamic tourism landscape for Singapore in partnership with industry and community. Values: Integrity - #Do the Right Thing! We are reliable, fair and honest in our dealings with our stakeholders, partners and colleagues. We uphold the Board's reputation. Team - #Succeed Together Succeed, Bond and Learn as a team. Courage - #DareDreamDo Dare to speak, dream and do. Care - #EveryoneMatters Be caring, nurturing and have respect for one another. Passion - #LoveIt Believe in our purpose and be driven to excel.

Website
http://www.stb.gov.sg
Industry
Travel Arrangements
Company size
201-500 employees
Headquarters
Singapore
Type
Government Agency

Locations

Employees at Singapore Tourism Board

Updates

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    We have launched a new global MICE marketing campaign, inviting event organisers and planners to see Singapore’s value proposition in a new light - as a leading MICE destination that can influence purposeful outcomes. A trusted gateway to Asia with a vibrant business environment, Singapore's commitment to innovation and a sustainable future empowers event organisers and delegates to drive meaningful change. Our global MICE campaign is set to roll out across key markets and regions including China, Europe, Indonesia, and the United States. It includes in-market trade engagements and MICE travel shows, presenting how we deliver on every aspect of the MICE experience here in Singapore. Partner us to co-create MICE events that make a difference: https://lnkd.in/dexx8A8x #PassionMadePossible #MadeInSingapore

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    STB has launched a Concept and Price Revenue Tender to develop and operate a wellness attraction at the Marina South Coastal site. 🧘♀️ The tender for the 4-hectare site marks a huge stride towards Singapore’s ambition of becoming a leading Urban Wellness destination. With more travellers prioritising wellness as an integral part of their travel plans, there is a rising demand for restorative and wellness-related experiences. STB is seizing this opportunity by working with like-minded organisations to create innovative wellness activities that enhance the physical, emotional, and mental well-being of both international visitors and locals. Singapore’s unique blend of lush green spaces and modern urban landscapes offers an unparalleled setting for those seeking to connect with nature while enjoying bustling city life. We invite wellness concept owners to join us in creating a landmark attraction that will further establish Singapore as a leading destination for wellness tourism. STB is calling for innovative proposals that include: 👌 High-quality and innovative wellness concepts 💪 A robust lineup of wellness-themed events and programmes 👍 Engaging public spaces for both visitors and locals The tender period will be open for 3 months, with the closing date for proposal submissions on 4 Oct 2024. For more information on the tender process, please visit https://lnkd.in/gnt7_deY #PassionMadePossible

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  • View organization page for Singapore Tourism Board, graphic

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    STB together with Kingsmen Creatives Ltd and their industry partners, participated in a "Steel Topping Out" ceremony, a significant construction milestone for the Singapore Pavilion at the World Expo 2025: Osaka, Kansai, Japan. Convening people from around the world to share innovations and find solutions for global challenges, the Expo will take place in Yumeshima, Osaka, Japan from 13 Apr to 13 Oct 2025. We are proud to be part of this momentous event to showcase Singapore enterprises and talents on the global stage. Along with displays of Singapore's food, culture and arts, the Pavilion will further increase visitors' interest in Singapore as a top-of-mind travel destination. We look forward to welcoming all in Osaka next year. #PassionMadePossible

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  • View organization page for Singapore Tourism Board, graphic

    117,817 followers

    A toast to the recipients of the Enterprise Excellence category at the Singapore Tourism Awards 🥂 These outstanding organisations have excelled in integrating sustainable initiatives, pushing the envelope of innovation and creating bold and inspiring marketing campaigns to attract visitors from around the world. 🎉 Congratulations to the following recipients: Gardens by the Bay, PARKROYAL COLLECTION Pickering, Singapore and Mandai Wildlife Group for their Take Off to Paradise marketing idea. See the recipients 👇 #SingaporeTourismAwards #PassionMadePossible

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    🌟 Congratulations to the recipients of the Singapore Tourism Awards Customer Service Excellence category, who exemplify warm hospitality and set the bar for exceptional service. Pugunes Visvanathan, Sentosa Development Corporation Chen Ya-Ting Cynthia, Verandah Rooftop Rotisserie at Momentus Hotel Alexandra (Momentus Hospitality) Ian Pereira, Fairmont Singapore & Swissôtel The Stamford Chelvakumaran Ulaganathan, 1-Altitude Coast (1-Group) Antonette Pedrosa Sun, Resorts World Sentosa Lim Si Wei, Monster Day Tours See the recipients 👇 #SingaporeTourismAwards #PassionMadePossible

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    The Singapore Tourism Awards recognises individuals and organisations with the Top Awards and Special Recognition Awards, the pinnacle awards category,  for their excellence in providing impactful experiences and service to guests. These recipients have exemplified the ethos of excellence and shown dedication to building and growing our tourism sector that goes beyond delivering outstanding service to guests and visitors. Congratulations to all the recipients. Read more about them 👇 #SingaporeTourismAwards #PassionMadePossible

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    Join us in applauding the recipients of the Singapore Tourism Awards Experience Excellence (MICE) category 🥇 As a leading destination for international thought leaders, industry experts and delegates to gather, Singapore continues to redefine the landscape of business events through engaging conferences and impactful trade shows. 🎉 Congratulations to the following recipients: Sentosa Island (Sentosa Development Corporation), Constellar Exhibitions Pte Ltd and Dermatological Society of Singapore for the 25th World Congress of Dermatology 2023 event. See the recipients 👇 #SingaporeTourismAwards #PassionMadePossible

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    117,817 followers

    Honouring the best of the best in Singapore's vibrant tourism scene at the Singapore Tourism Awards 2024 🏆 From attractions to dining, hotels and wellness experiences, the recipients from the Experience Excellence (Leisure) category demonstrated exemplary service and unwavering dedication to their guests. 🎉 Congratulations to the following recipients: Mandai Wildlife Reserve (Mandai Wildlife Group), Rooftop Farm Experience by The Sundowner Nature Experience Centre, Hilton Singapore Orchard, Marguerite Restaurant, The Shoppes at Marina Bay Sands, MARQUEE Singapore, Xiu Nature Connections and Anime Festival Asia by SOZO Pte Ltd. #SingaporeTourismAwards #PassionMadePossible

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    117,817 followers

    Fresh from the oven: the MICHELIN Guide Singapore 2024 just dropped and we're pleased to announce that Singapore is shining brighter than ever on the global culinary stage! 🌟 This year, a total of 283 establishments were recognised in the prestigious guide: ⭐️ 3 x Three MICHELIN Stars ⭐️ 6 x Two MICHELIN Stars, including newly-promoted Meta ⭐️ 42 x One MICHELIN Star, including 4 new entries ⭐️ 81 x Bib Gourmand, including 11 new entries ⭐️ 151 x MICHELIN Selected venues, including 23 new entries A special congratulations to our local culinary brilliance – Pangium by chef-owner Malcolm Lee for being newly awarded with One MICHELIN Star and Chef Seth Lai from Ce Soir for bringing home the MICHELIN Guide Young Chef Award. This incredible achievement showcases the diversity and excellence of Singapore's culinary scene, solidifying our position as one of the top destinations for food lovers worldwide. From street food to fine dining, Singapore is where gastronomic dreams come true. For the full MICHELIN Guide Singapore 2024 list 👉 https://lnkd.in/dSCvqde6 #PassionMadePossible

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    117,817 followers

    Gardens by the Bay has been voted the world’s 8th best attraction in Tripadvisor’s Traveler's Choice Awards Best of the Best 2024! 🏆🌺 The breathtaking garden paradise, with its iconic Supertree Grove and stunning Flower Dome, continues to captivate locals and visitors from around the world. This accolade underscores Gardens by the Bay’s status as a world-class attraction and is a testament to innovation, sustainability, and the allure of nature within our urban landscape. Thank you to everyone who has contributed to making Gardens by the Bay a must-visit attraction. Let us continue to push the envelope on creating unforgettable experiences in Singapore. For more info, head over to https://lnkd.in/g2E9BZnG #PassionMadePossible

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