SeenThis

Advertising shapes our world, and its impact extends to the environment. The good news is that small changes in how and what we advertise can have a massive impact! In this article, Simon Johansson, Sustainability Lead at SeenThis, shares his thoughts on micro-changes with macro-impact. He walks through practical and actionable ways to make advertising less wasteful, leveraging the immense power of advertising to potentially shift the sustainability narrative entirely. Read the full article in AdExchanger: https://lnkd.in/d-SnMHPV

Yesterday, SeenThis presented at the Female Leaders' Club during the final day of MAD//FEST to discuss the important topic of 'Leap to Lead Sustainably.' Led by Julia Linehan from The Digital Voice™, Marcela Oguntoye, Commercial Operations Director at SeenThis, together with Rachel Powney from Multilocal, discussed the impact of emissions associated with online advertising and how leaders from brands, publishing, and agencies can take significant steps toward a more sustainable future. #Leadership #Sustainability #MADFest

Don’t miss this interesting talk between Ed Steer and Thomas Houge, CCO at SeenThis, discussing the launch of our latest product, Storylines, the power of vertical video in content consumption, and some 2025 predictions.

IPG Mediabrands launches Climate Action Marketplace, a groundbreaking initiative in partnership with SeenThis and PubMatic that enables clients to minimize their carbon footprint without compromising ad performance. "Ad performance is our core business, while sustainability is 'the cherry on top'  that happens as part of the process. A solution isn’t sustainable from a business standpoint if it doesn’t also add to media performance," said Susan Kravitz, Head of Commercial Partnerships, Americas at SeenThis Read more about this partnership in AdExchanger here: https://lnkd.in/dsz3dEdJ

Storylines by SeenThis is live in France! 🚀 Today, we are launching our first Storylines campaign in France with Renault Group, in partnership with Prisma Media, and live at Harper's Bazaar France. Renault has been a pioneering client for Storylines in the Nordics, and we are incredibly proud of this collaboration! Storylines by SeenThis is the future of vertical video for publishers, which supports the open web to become an even more user-engaging and full screen vertical video-driven marketplace. Watch the video for the full experience!

Today #GARM and Ad Net Zero presented the Global Media Sustainability Framework, and SeenThis is a proud contributor to this new framework! This new global framework enables advertisers, media owners, and agencies to measure carbon footprints across six major media types. It's a significant step towards a more sustainable future for the advertising and media industry. Well done to all partners who contributed to this work! 

Live from #CannesLions! Don’t miss this exclusive interview with our Chief Commercial Officer, Thomas Houge, straight from Cannes! In this interview, Thomas discusses the massive shift towards vertical video and reveals SeenThis latest product: Storylines, which we will be celebrating at The SeenThis Soirée tomorrow in collaboration with #LaFrenchConnexion. Watch the video for the full interview! 👇 PS: If you are in Cannes and want to connect with SeenThis, please come by and say hi! You will find the team at Le Majestic or at La French Connexion. #canneslions #cannes2024 #storylines #theseenthissoirée

It's time for the Cannes Lions International Festival of Creativity to kick off next week, and SeenThis is excited to be part of this year's event. Gareth Holmes, VP Commercial Strategy and Media at SeenThis along with other industry leaders, shares their insights on what’s top of their agenda for the week ahead. "Pre-Cannes, I’ve been thinking a lot about moving images. Humans have an evolutionary predisposition to notice movement, from the days when we were predators and prey, and it is one we are able to leverage in advertising. It's time to move beyond the static and embrace science - nothing captures the human eye better than a moving object." said Gareth Holmes Read his full insight here: https://lnkd.in/dfnxbUXx

We are thrilled to be hosting The SeenThis Soirée in collaboration with #LaFrenchConnexion next week in Cannes, where we will be celebrating SeenThis latest format, Storylines! During the event, we are also hosting a panel discussion where we will hear industry leaders such as Carl Wåreus, Eric Gruson 🍀 Global Client Lead, Erwan Le Page, Susan Kravitz, and Martin Clamart share their insights on the latest video consumption trends and opportunities of the open web, led by our moderator Mark Tungate. Unfortunately, RSVP is now closed for our event, but you can still meet with the SeenThis team in Cannes. Drop us an email at [email protected], and we will arrange a meeting. We look forward to connecting with you at the French Riviera! #canneslions #cannes2024 #storylines #theseenthissoirée

Thank you Omnicom Media Group for inviting SeenThis and Simon Johansson to your event "The Brief" to speak about the benefits of using adaptive streaming, the carbon cost of online advertising, and ways to minimize impact. The topics and discussions were very interesting!