Rainforest is Asia’s leading e-commerce brand aggregator. We acquire and scale winning brands to build a modern consumer goods brand platform. Our mission is to fulfil the potential of micro brands, growing brands with great products to delight customers worldwide.
External link for Rainforest
Singapore, SG
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“Good corporate governance is non-negotiable.” Jason Tan, CFO and Co-Founder of Rainforest, delves deeper into the mantra that led the e-commerce aggregator to boast a 9x surge in yearly revenue. In #CFOTalks, we bring you the latest insights from the finance leaders shaping Asia’s new economy 👇 #fintech #cfo #finance #CFOXchange Per-Ola Röst Jia Jih Chai
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Every CFO needs to learn to master the art of strategic negotiation. CFO and Co-Founder of Rainforest, a leading e-commerce aggregator that recently boasted a 9x surge in yearly revenue, Jason Tan shares how to effectively negotiate with C-suite executives. In #CFOTalks, we bring you the latest insights from the finance leaders shaping Asia’s new economy👇 #fintech #cfo #finance #CFOXchange Per-Ola Röst Jia Jih Chai
We've been selected as one of 26 startups into the inaugural batch of Google for Startups AI-First accelerator in Singapore! The program kicked off today with a week-long AI bootcamp for our data & engineering heads, Yong Chang Yi & Alex Fligin, as we build an AI copilot into our Seller Metrix software. #ai #innovation #ecommerce
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In today’s rapidly evolving world, CFOs must be able to balance their technical financial duties with the more human aspects of their roles. As the CFO and Co-Founder of Rainforest, a leading e-commerce aggregator that recently boasted a 9x surge in yearly revenue, Jason Tan sheds light on how he strikes the right tone across his work. In #CFOTalks, we bring you the latest insights from the finance leaders shaping Asia’s new economy👇 #fintech #cfo #finance #CFOXchange Per-Ola Röst Jia Jih Chai Sneha Vasireddy
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#MHVFounderFieldnotes Part II “Are you guys okay with your terms? We want to think on behalf of our founders as well.” Rainforest’s co-founding CFO, Jason Tan, reflects fondly on an exchange he had with Kim Hock Tan on our investment team while closing their Series A round in 2021. More from Jason on how our partnership has deepened over the years: 🫡 Genuine commitment to portfolio interests 💪 Real support every step of the way ⬆️ Participation in subsequent funding rounds Founded in 2021 by JJ Chai, Jason Tan, and Per-Ola Röst, Rainforest was born out of a vision to unlock the potential of micro-e-commerce brands in Southeast Asia, focusing on parent and baby, and home and lifestyle. Fast forward to today, Rainforest oversees 15 brands, has reached profitability, and saw a 9x increase in yearly revenue last year. Over the past decade, we’ve partnered with 60 visionary founders with the creativity, discipline, and drive to build companies impacting millions of lives in #SoutheastAsia and beyond. In our #MHVFoundersFieldnotes series, we ask our founders to share their defining moments and cherished memories with the team. #10YearsofMHV #EntrepreneursBackingEntrepreneurs https://lnkd.in/g5yay_iw
The NYT Wirecutter featured our Lilly's Love toy hammock storage solution, with this to say. Full article link in comments! "Instead of wasting valuable floor space on bins and baskets, try a hammock ... each can hold a small militia’s worth of plush pals... You can choose from 10 color options, including pink, green, and rainbow."
Last week our Taiwan & Philippines team members got together with some of the Rainforest leaders in Manila for a regional offsite! Highlights included: 1. Learning how Jollibee has built a well-loved brand through localisation and amazing customer service 2. Hearing from guest-speaker Amanda Cua about her inspiring journey as an entrepreneur growing BackScoop 3. Workshopping numerous challenging e-commerce problems together The team also got to know each much other better across the team-building events & meals and had an amazing time experiencing Filipino hospitality! #hiring #culture #learninganddevelopment
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What’s the secret to making your brand stand out? With a remarkable 9X revenue growth this year, leading e-commerce aggregator Rainforest has helped propel thousands of brands to success. Hear from CEO and co-founder JJ Chai himself on the 3 tips for building a successful e-commerce brand 👇 #fintech #startups #ecommerce Per-Ola Röst Jason Tan
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Popped into the MoneyFM 89.3FM studio this morning to talk about ESOP and our experience at Rainforest with the ESOP buy-backs with Ryan Huang. Link to full podcast in the comments. Thanks Anthea for the opportunity! There are some tradeoffs, but ESOP is a powerful tool to align employees, company and shareholder interest when designed well. With solid partners like Qapita to make ESOP design & administration a breeze, hopefully many more startup employees enjoy ownership in the companies they work with. #startup #esop #scaleup
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“Consistency is underrated. In today’s hyper-growth world, we are impatient and people take shortcuts. This is where it gets dangerous.” This year, leading e-commerce aggregator Rainforest not only achieved rapid profitability but also surged with a staggering 9x increase in yearly revenue. In an era dominated by the Amazonian giants, Rainforest's steady rise is a testament to the importance of picking battles wisely, mastering the art of acquisitions, and understanding the nuances of expanding in diverse markets. We spoke to Rainforest’s CEO JJ Chai to find out how he helps brands stand out in the competitive online world ➡️ https://lnkd.in/gk5-x5Gz #founder #startup #ecommerce