R3

Publicis Groupe leads the Global Q3 2024 New Business League rankings, setting the pace with 1,277 creative and media wins and a 4.2% revenue increase from 2023. WPP follows in second with 721 wins and Omnicom secures third place with the highest YTD media revenue. Discover more detailed insights here: https://lnkd.in/gNYQnfQY

During R3 Jakarta’s final roundtable of 2024, marketing procurement leaders from Xiaomi Indonesia, Telkomsel, Samsung Indonesia , PT. ABC President Indonesia and PT. Arbe Chemindo came together to share insights, challenges and their outlook for the coming year. Thank you Yuliza Rischa Farery, Rina Dwikharisti, Elvaretta Dian Detiana Yucky, Melvyn Pasaribu, Bimo Ekabudiputra, Welvi Febrina, and Kharishmasalam Phasa Umang Lukito for an engaging afternoon filled with valuable conversations. Here are 3 key takeaways: • Clearly defined objectives are essential for effective campaign strategies, as a lack of clarity can hinder overall success. • Transparency gaps in agency operations, particularly regarding rate cards and performance metrics, can lead to accountability issues that affect decision-making. • High spending on influencers (KOL) does not guarantee performance; brands must critically assess agency strategies and local market understanding to ensure successful outcomes. #R3Roundtable #Jakarta #Indonesia #MarketingProcurement

Boost your production strategies with insights from our upcoming webinar, hosted by WFA in partnership with R3.   Key topics covered: 🎬 Overview of Key Production Trends in APAC 🔄 Exploring Decoupling and Other Production Models 🤖 Leveraging Generative AI in Content Production ✅ Best Practices in Production Today   Secure your spot here: https://lnkd.in/gizd2F6u Laura Forcetti Joel Gan

Media is being redefined by dynamic changes in consumer behavior, algorithms, and revenue models.  From the convergence of social media, commerce and streaming to the influence of AI on media quality, and retail media and fee transparency, knowing where to focus might be the greatest challenge for marketers looking to drive greater ROI.    In this keynote at #Mediaweek, R3's Jane Lacher explores trends that will shape how media is defined and valued in 2025 and what this means for the industry at large.  "Getting rid of this concept of media metrics – that's not doing us any good. Where I’d like us to focus on is strategy. If we think of ourselves as media strategists, then we have a seat at the table to discuss business outcomes," she said. "There's an enormous amount of friction in our industry right now, and I believe that that friction is between legacy behaviors and the new behaviors we need to create for ourselves," she continued.

Join us and ADWEEK at #Mediaweek tomorrow in New York. R3's Jane Lacher will be speaking about Media in 2025, and how marketers should run towards - and not away from - the friction they are seeing in the media landscape. ➡ https://lnkd.in/e24qm2CF

Over the past few weeks, R3 Singapore had the pleasure of hosting a series of CMO lunches, where marketing leaders gathered for great food and even better conversations. These gatherings provided a unique opportunity to connect, exchange insights, and spark fresh ideas across various industries. It was wonderful to hear from marketing leaders at Abbott, Diageo, ExxonMobil, Haleon, L'Oréal, Kenvue, Mastercard, NTUC FairPrice, Shiseido, Synapxe, The Coca-Cola Company, The Travel Corporation, Unilever, and Zespri International. Engaging in discussions with such a dynamic group of leaders was truly enriching. A big thank you to Anil Srinivas Chilla, Alvin Neo, Charrisa King, John Rhee, Josephine T., Karen Low, Kauveri Khullaar, Khim Yin Poh, Kok Hwee Ng, Ling Ling Thia, Matthias Blume, Sebastian Tuason Cruz, Severine Vauleon, Koo Sok Hoon, and Thien NGHIEM for taking the time to connect. Your insights made each discussion immensely valuable.

We're always inspired at #ANAMasters. Day 1 provided some strong examples of leadership and inspiration around how brands are driving growth through marketing. ⚡ Progressive Insurance's Remi Kent = meaningful connections ❤️ Colgate-Palmolive's Diana Haussling = brand love 🤖 L'Oréal's Asmita Dubey = technology that shapes creative marketing 😊 AT&T's Kellyn Smith Kenny = customer-centric innovation 🎉 Netflix's Marian Lee = fans and brands and stories

More than ever, brands are prioritizing long-term growth over short-term performance. “Success will be driven by seamless integration of creative, media and data, within client marketing team and business, as well as with external agency partners,” shared R3 Co-founder and Principal, Shufen Goh.   As the landscape evolves, new creative partnerships will form to link big ideas with scaled activation. This shift will redefine brand engagement with their agency partners, necessitating different capabilities in-house and within agencies. With the growing influence of AI, tailored remuneration models, competitive reviews, and performance evaluations will improve integration and help brands in navigating complexities. Read the full article: https://lnkd.in/d5qGsNuQ

As part of R3 Gives Back, our Singapore team volunteered with the ACRES (Animal Concerns Research & Education Society). The ACRES Wildlife Rescue Centre is Singapore’s first facility focused on rescuing and rehabilitating injured native wildlife and animals from the illegal wildlife trade. Under the guidance of Kalaivanan Balakrishnan and team, we learned about Singapore’s native wildlife, including pangolins, pythons, and civets. We gained insights into local animal protection issues and cleaned surrounding forest spaces to support ACRES' rescue and rehabilitation work. It was a rewarding day contributing to the important work ACRES does: https://acres.org.sg/

There’s always something to learn at #AWNEWYORK24. Lauren Hunt, Associate Consultant at R3 New York, shares 3 takeaways: ⏳ MOMENTS MATTER: In categories like QSR, marketers can leverage AdTech and Media Mix Modelling to catch consumers during fleeting moments of consideration. 💡 CREATIVE NEEDS TO SELL: When evaluating creative effectiveness, brand growth and revenue trump positive critical reception. Marketers must consider how creative work will contribute to revenue and plan accordingly. 🤝 HUMANS ARE CONVINCED BY HUMANS: With the rise of social commerce, the human element – authenticity, empathy, and storytelling - are critical keys to supercharging the integration of social media and e-commerce.