MARKETING-INTERACTIVE

That’s a wrap! Here's a roundup of all the winners in the last segment of the #MarketingEventsAwards. Warmest congratulations to all our winners, and may you have a wonderful evening! Best Pop-up Experience / Environment: Gold - Changi Airport Group, Silver - Foodpanda, Bronze - Activision Blizzard Best PR-Led Event Campaign: Gold - Sephora, Silver - HSBC Singapore, Bronze - Alliance Bank Malaysia Best Retail / Shopper Marketing: Gold - Lendlease Malaysia, Silver - L'OCCITANE Singapore, Bronze - Phu Nhuan Jewelry Joint Stock Company - PNJ Best Use of Gamification / Contests: Gold - Mandai Wildlife Group, Silver - Republic of Singapore Air Force (RSAF), Bronze - Stellar Ace Best Use of Omnichannel for an Event: Gold - CapitaLand Investment, Silver - CapitaLand Investment, Bronze - Watson's Personal Care Stores Best Use of Live Streaming: Gold - Asian Football Confederation, Silver - Tune Talk, Bronze - Syngenta Asia Pacific Best Use of Social Media: Gold - Carlsberg Singapore, Silver - Far East Organization, Bronze - HSBC Singapore Best Virtual Event: Gold - Central Provident Fund Board, Silver - Lazada Group, Bronze - Asian Football Confederation Best Use of Sustainability: Gold - Nespresso Singapore, Silver - CapitaLand Investment, Bronze - Income Insurance Best Use of Influencers / KOLs: Gold - Pet World Nutritions, Silver - HSBC Singapore, Bronze - Diageo Singapore Best Use of Sponsorships / Partnerships: Gold - Artbox Singapore, Silver - Asia Pacific Breweries (S), Bronze - Asia Pacific Breweries (S) Best Use of Tech: Gold - Mandai Wildlife Group, Silver - Central Provident Fund Board, Bronze - Republic of Singapore Air Force (RSAF) Team of the Year (Agency): Gold - amc asia!, Silver - INX, Bronze - IdeaFactory Advertising Team of the Year (Brand): Gold - Eastern Communications, Silver - Jewel Changi Airport, Bronze - HSBC Singapore and Shun Tak Holdings 

A heartfelt congratulations to CapitaLand Investment for claiming the prestigious title of Event Marketer of the Year at #MarketingEventsAwards! Let the celebrations begin – your success is truly commendable! 🏆🎉#Singapore 

POPPER ASIA proudly secures the prestigious title Event Agency of the Year at #MarketingEventsAwards. Congratulations on your well-deserved success! 🥂#Singapore 

The night is still buzzing with energy. Here's a revelation of our next batch of winners at #MarketingEventsAwards. Let's raise three cheers to acknowledge their well-deserved success! Best Immersive Experience: Gold - National Gallery Singapore, Silver - Activision Blizzard, Bronze - Republic of Singapore Air Force (RSAF)  Best Event for Employee Engagement: Gold - Shiseido Travel Retail Asia Pacific, Silver - Nanyang Technological University, Singapore, Bronze - Singlife  Best Event: < 100 Attendees: Gold - Pet World Nutritions, Silver - Sephora, Bronze - Andaz Singapore  Best Experiential Marketing: Gold - HSBC Bank (Singapore), Silver - IHH Healthcare Singapore, Bronze - CapitaLand Investment  Best Event: > 500 Attendees: Gold - PlayPan, Silver - Carlsberg Singapore, Bronze - Orchard Road Business Association (ORBA)  Best B2B Brand Experience: Gold - Shiseido Travel Retail Asia Pacific, Silver - VCT Group of Wineries Asia, Bronze - Tata Consultancy Services Asia Pacific  Best Event for a Specific Audience: Gold - Central Provident Fund Board, Silver – AusIMM and Central Provident Fund Board, Bronze - HSBC Bank (Singapore)  Best Event: 100 - 500 Attendees: Gold - GROW with Singlife, Silver - RHB Singapore, Bronze - Eastern Communication  Best Event Branding: Gold - Orchard Road Business Association, Silver - Carlsberg Singapore, Bronze - Foodpanda  Best Consumer Event: Arts / Culture / Entertainment: Gold - CapitaLand Investment, Silver - Changi Airport Group, Bronze - National Gallery Singapore  Best Internal Business Event: Gold - Microsoft, Silver - Red Hat, Bronze - Prudential Assurance Company Singapore  Best Digital Integration: Gold - Mandai Wildlife Group, Silver - National Museum of Singapore, Bronze - Republic of Singapore Air Force (RSAF)  Best Integrated Event Campaign: Gold - CapitaLand Investment, Silver - Watson's Personal Care Stores, Bronze - Netflix APAC  

The first group of winners has emerged at #MarketingEventsAwards! Kindly join us in extending a heartfelt round of applause to honour our successful winners! Best Press / Media Event: Gold - CapitaLand Investment, Silver - Sephora, Bronze – Maya Best Event Production: Gold - PlayPan, Silver - Orchard Road Business Association (ORBA), Bronze - Google Best Consumer Event: Health / Wellness / Fitness: Gold - HSBC Bank (Singapore), Silver - Health Promotion Board, Bronze - The Great Eastern Life Assurance Company Singapore Best Event on a Budget: Gold - Activision Blizzard, Silver - Foodpanda, Bronze - DBS Bank Best B2C Brand Experience: Gold - Changi Airport Group, Silver - Republic of Singapore Air Force (RSAF), Bronze - Netflix APAC Best B2B Event: Conferences / Meetings / Seminars: Gold - Singlife, Silver - Google Asia Pacific, Bronze - FIBA Best Event by an In-house Team: Gold - Pet World Nutritions, Silver - AusIMM, Bronze - Shun Tak Holdings Best Government Sector / Non-Profit: Gold - Orchard Road Business Association (ORBA), Silver - Republic of Singapore Navy (RSN), Bronze - Republic of Singapore Air Force (RSAF) Best Community-Focused / Cause-Related Event: Gold - Republic of Singapore Air Force (RSAF), Silver - Cyber Security Agency of Singapore, Bronze - HSBC Bank (Singapore) Best Consumer Event: Product Launch / Re-Launch: Gold - Lendlease Malaysia, Silver - IHH Healthcare Singapore, Bronze - Sime Darby Motors Best Event Ambience: Gold - Asia Pacific Breweries (S), Silver - CapitaLand Investment, Bronze - Ministry of Communications and Information Best Creative Element for an Event: Gold - PlayPan, Silver - HSBC Bank (Singapore), Bronze - Republic of Singapore Air Force (RSAF) Best Hybrid Event: Gold - Mountain Dew, Silver - Stellar Ace, Bronze - Lazada Group 

We've returned for the #MarketingEventsAwards, and the grand event is now underway at W Singapore – Sentosa Cove. Two coveted overall titles, Event Agency of the Year and Event Marketer of the Year will be awarded by the end of the night. Stay tuned to find out! We would like to give a huge THANK YOU to our official beer partners, Heineken Silver and Tiger Soju, for supporting MARKETING-INTERACTIVE in putting together #MarketingEventsAwards 2024. #Singapore 

Publicis Groupe will acquire Influential, a global influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimising creator-driven digital campaigns. Led by founder and CEO Ryan Detert, Influential will be positioned centrally within Publicis Groupe, empowering all Publicis clients and teams with leading technology, expertise, and delivery of influencer marketing services. #acquisition

Grab Singapore and Trans-cab are no longer proceeding with its proposed #acquisition. According to the Competition and Consumer Commission of Singapore (CCCS), both parties have withdrawn their application for a decision. #grab #transcab

Athletic apparel and footwear brand addidas (UK) Limited's brand sentiments have plummeted after it dropped #fashion model Bella Hadid from its latest #sneaker campaign. According to media intelligence firm CARMA, the brand saw over 400% jump in negative social media conversations. It's sentiments currently stand at 8.9% positive and 45.5% negative. Before dropping Hadid, it was 35% positive and 8% negative, CARMA told MARKETING-INTERACTIVE. #bellahadid #adidas

The mobile #gaming market in Southeast Asia (SEA) is experiencing phenomenal growth, driven by its advancing #mobile networks, widespread smartphone adoption, and robust mobile payment systems. In fact, the region currently ranks first in ad views. This is according to a recent study titled "The state of media buying in H1 2024 - SEA spotlight" programmatic and interactive advertising platform Mintegral. Coming second in ad views ranking is the US, followed by the Middle East and India. #mobilegames