InMobi reposted this
Fascinating discussion of the state of big brand influencer marketing here Brand Innovators #Loyalty Summit. To summarize, major brands like American Airlines, Cargill, and Pizza Hut are: — going deeper with fewer influencers in more strategic “partnership” model — ensuring diversity to expand and include all relevant audiences — relinquishing some control and taking risks to ensure authenticity. Cc InMobi Havas