Shaping the future. This week, Huge's CTO Marc Maleh and Adobe's Clive Henry were invited by Professor Jake C. to guest lecture at Harvard Business School. They engaged with second-year MBA students in a Digital Marketing class, debating the opportunities and concerns of using GenAI in a marketing campaign for the Harvard Art Museum. The discussion, based on a predefined brief and case, covered target audiences, KPIs, creative strategies, technology, and data. They also addressed legal, ethical and brands considerations.
Huge
Business Consulting and Services
Brooklyn, NY 215,076 followers
We create products and experiences that grow the world’s most ambitious brands.
About us
Huge is a design and innovation company. We create products and experiences that grow the world’s most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand. Part of the Interpublic Group of companies, Huge’s talent base of thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years.
- Website
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http://www.hugeinc.com
External link for Huge
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Brooklyn, NY
- Type
- Public Company
- Founded
- 1999
- Specialties
- Business Strategy, Branding and Brand Experience, Data Science, Research, User Experience Design, Creative, Technology, Content, Social Media & Communications, User Relationship Management, Business Consulting, Innovation Strategy, Growth Creation, Product Development, Web3, and Experience Innovation
Locations
Employees at Huge
Updates
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As designers explore the possibilities of each new image-generating AI model, Huge's Experience Design Lead, Martin Spurway, emphasizes the importance of drawing by hand. "There is something timeless that continues to be a vital part of our design process that is often overlooked: a doodle, a scribble, a drawing. While digital tools offer efficiency and precision, there’s something uniquely powerful about putting pen to paper." Read why his practice makes the creative process more inclusive, speeds up design iterations, and kick-starts AI-based creative flows: https://ow.ly/EuS650TBpKb
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Last week, we teamed up with Foot Locker to celebrate its 50th anniversary at the newly reimagined flagship location on 34th street in New York. To bring hype and positive energy to the iconic “Heart of Sneakers,” we crafted immersive in-store digital experiences for Foot Locker’s customers, including an AR photo booth for basketball fans, a kid-friendly custom sticker creator for sneakerheads to design their own Air Force 1’s, and other epic moments like a ceremonial ‘shoelace’ cutting for the grand opening. Learn more about what we do: https://ow.ly/C5cL50TzPfz
Let's talk.
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Huge is honored to be a Webflow Awards Finalist for Website Experience of the Year — and even more proud to partner with Intrinsic to help them democratize access to robotics at intrinsic.ai. Take a look: https://ow.ly/rQit50TwYVi
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Meet María. Our Medellin-based Visual Designer shares how illustration has helped to shape who she is today, and who she aspires to be in the future. #TheyWorkAtHuge
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"It’s a clubhouse of the future, a digital platform, and a growth accelerator that builds long-term brand love for both its talent and their clients." Read the latest from Work Design Magazine.
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"Our ambition is to lead the way in this new era of experiences that are more human-directed, more conversational, and more contextual - and therefore, more impactful." Read the full op-ed by Huge's Lisa De Bonis in Creative Salon Worldwide.
Generative AI: The Revolution Is in the Impact
creative.salon
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"Data is everything in creating these experiences. You have to have a good core otherwise you’re producing a garbage experience.” Huge's Emily Wengert took to the stage at Fast Company's Innovation Festival last week to discuss the building of conversational agent OLI with NBCUniversal's Jennifer Storms. They also discussed how brands can use data and AI more intelligently to create a better experience for the customer. Take a closer look at the work here: https://ow.ly/fYN950TtwGb
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How can brands use AI intelligently? Huge's Emily Wengert and NBCU's Jennifer Storms will take the stage at the Fast Company Innovation Festival tomorrow to discuss how Gen AI is powering a new world of possibilities for brands. Going? Find more information here: https://ow.ly/ePkl50TqbBf
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Huge were named Honorees of the Fast Company's 2024 Innovation by Design Awards in the retail category for our work with McDonald's. Check it out here: https://ow.ly/XuUs50Toxew