We're thrilled to partner with Modelo, to scout out Full-Time Fans across the nation during College Football this season. From the bar to the field, The Recruiter is on the hunt. 🏈 "We’re excited to bring The Recruiter to Modelo's ‘Full Time Fans’ campaign. He embodies grit and engages with fans in a fun way, showing up wherever football fandom happens to reward Full-Time Fans." - Sara Worthington and Armando Flores, Executive Creative Directors at Grey New York. Discover how The Recruiter is connecting with college football fans everywhere: https://bit.ly/3XbXkSt Thanks for the coverage, AdForum ⭐ Grupo Modelo S.A. de C.V.
About us
Grey's mission is to create Famously Effective ideas that move people, business and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world's most influential brands and companies such as Procter & Gamble, Volvo, Haleon, Kellogg's, Applebee's, Modelo, The Coca-Cola Company, TUMI, and the Las Vegas Convention and Visitors Authority. Grey is proud to be part of AKQA–an international family of autonomous companies with shared values and an independent mindset, backed by WPP (NYSE: WPP). In recent years, Grey has won a Grand Effie in every market it operates; has been named a Top 100 Global Most Loved Workplace; ADWEEK'S "Global Agency of the Year" twice; ADVERTISING AGE's "Agency of the Year" and CAMPAIGN magazine's "Global Network of the Year" in recognition of its creative and business performance.
- Website
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https://www.grey.com
External link for Grey
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Advertising, Media, Healthcare, Lifestyle, Entertainment, Activation, and Public Relations
Locations
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Primary
200 5th Avenue
New York, NY 10010, US
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Level 18
100 Miller Street
North Sydney, NSW 2060, AU
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1 Magazine Rd
Singapore, Singapore 059567, SG
Employees at Grey
Updates
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We're teaming up with our partners at Applebee's Neighborhood Grill Bar's to celebrate the start of the NFL season, with creative featuring 49ers quarterback Brock Purdy, Eagles running back Saquon Barkley and Lions head coach Dan Campbell. Plus -- Applebee's 50-cent boneless wings!🍗 🏈 "Brock, Saquon, and Dan were perfect partners. They got the joke and did what pros do: delivered.” Lance Parrish, Executive Creative Director at Grey NY. Thank you for "Editor's Pick", Erika Wheless! Read today's story in Ad Age: https://bit.ly/3ZfBQHf
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Incredible work from TANK Worldwide, in partnership with Best of Kin Social: The Beer We Don’t Want to Brew. 🍺 "One of the great aspects of agencies is their ability to marshal their powers of creativity for good. A sense of responsibility we have as advertisers is to give back to something that’s going to have an impact, not only on sales but on society.” - Marty Martinez, Chief Creative Officer at TANK Worldwide. Learn more about this impactful brew: https://bit.ly/4fT7nEr Thanks for the coverage, Chris Powell and Campaign Canada! ⭐
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Proud to share that our "Return of Lowrider Magazine" for Modelo, in collaboration with Initiative, won ADWEEK's Best Use of Native Media! 🏆 Kudos to Modelo, Initiative, and the team at Grey NY! #AwardWinning Read more: https://bit.ly/4dQzDG5
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We’re excited to share the promotion of Beth Rolfs to Global Chief Data Officer at Grey! “Beth is a trained data scientist who is deeply creative and believes harnessing the power of AI will transform and create new value for our clients.” - Laura Maness, Global CEO of Grey. Learn more about her journey and new role here: https://bit.ly/3YTOg7h Thanks for the coverage, Kyle O'Brien ADWEEK
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"Corona Cero leveraged its sponsorship in a brilliantly meme-friendly way... This campaign proves that when it comes to grabbing attention, the best strategy is to plan for the unexpected."- The Drum 👏 Huge congrats to our global team at Grey and our amazing partners at Corona Cero for continuing to bring #GoldenMoment to life! 🌞🏅🤝 Read more here: https://bit.ly/3SQEGhE
Could the best approach to sports sponsorship be to just go with the flow?
thedrum.com
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Excited to share that Erin Joyce and Liam Trumble will be mentoring The One Club for Creativity's One Creator Lab next month! In partnership with TikTok, the program is designed to bring a diverse pipeline of creators into the advertising industry 🌟 Grey's NY studio is thrilled to host 16 talented creators for a four-week program focused on social media and content creation. We can’t wait to see the amazing work that will come from this collaboration!
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"Creative ideas are great, but without a solid business foundation, they won't take off." 💥 In the latest episode of Fearless Creative Leadership, our Global CCO Gabriel Schmitt joins host Charles Day to discuss the power of aligning creativity with business objectives. Tune in to learn more: https://apple.co/4clTufc
Fearless Creative Leadership: Gabriel Schmitt of Grey - "The Rhyme and Reason Leader" on Apple Podcasts
podcasts.apple.com
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The Scoop: "Communication was our daily, often hourly ally (with 100s of long WhatsApp threads to prove it) to help deliver the experiences we knew our consumer deserved," shared Grey's Global CCO Gabriel Schmitt with LBBonline - Little Black Book's Addison Capper. Today's "Behind the Work" exclusive conversation on Corona Cero’s ‘Golden Moments’ global Olympic Games platform, here: https://lnkd.in/grnvmKHE 🌞 🏅 🤝
The Scoop on “Corona’s Biggest, Broadest Reaching Global Campaign Yet” | LBBOnline
lbbonline.com
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Surfing is the highlight at the biggest stage in the world! And Corona Cero is making it bigger! It's not new that Corona has a longstanding support of the sport with the WSL and its athletes, but having a viral image of one of our sponsored athletes in the Olympics - our biggest platform - turning viral was a sign from the universe for us. As we couldn't take this historical image to the Louvre, we are giving its deserved space in different cities around the world, bringing more of Gabriel Medina to the world! Emily Steven | Gabriela Gallo de Carvalho | Benjamin Pauker | Felipe Stanford | Jerome Brouillet