ENS Labs Ltd reposted this
New work: Logo, brand identity, and interaction design for Ethereum Name Service (ENS / ENS Labs Ltd) Ethereum Name Service (ENS) was one of my first entry points into the web3 world and yesterday, we unveiled a new refreshed expanded, and unified identity. The identity features an expanded color and graphical system with analog roots but still undeniably digital. More pathways to navigate the New Internet. ENS names with a fluent tag. A typographic system that reflects the maturity and scale at which the ENS ecosystem is growing. Notes: Although we explored different options for a new logo, we opted to redraw the logo from scratch and keep some of that brand equity ENS has built over the years. It should feel more equally weighted and its rounded corners should feel less like blades and more like flower petals. And added a new consistent wordmark, as many different versions were used in the past. We also created an extensive system to scale with the needs of the internal team to create branded and intentionally designed collateral. Lastly, we also created a website that displays the new system and serves as a good foundation for what's to come from the ENS team. https://ens.domains/ https://www.adamho.com/ ------- Thank you to a very special team at ENS (Dom, Eskender, Dion, Sadaf, Nick and Khori) for bringing and trusting me on this project to blend our visions, and to Elan Miller for his expertise and work on the brand vision and narrative. #graphicdesign #brandidentity #web3 #ens #branding #designstudio