“In addition to generating sales, offline stores carry a very important function, that is to communicate closely with consumers and better convey the brand’s culture and philosophy,” Vincent Qiu, Founder, Chairman & CEO of Baozun Inc., told Yicai 第一财经 TV during Hunter Boots Ltd’s first pop-up store opening ceremony in #Shanghai. Learn more how Baozun is helping HUNTER build closer connections with Chinese consumers here: https://lnkd.in/gQ63dfdB. #Baozun #HUNTER #ApparelIndustry #FashionRetail #Footwear #Retail #GlobalRetail #LuxuryRetail #BrandManagement #ConsumerInsights #Omnichannel #DigitalCommerce #eCommerce #FashionTech
Baozun Inc.
Technology, Information and Internet
Singapore, Singapore 5,013 followers
Baozun is a leading one-stop eCommerce business partner and digital technology company.
About us
Baozun Inc. is the leader, a pioneer in the brand e-commerce service industry, and a digital commerce enabler in China. Baozun Inc. empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omnichannel coverage and technology-driven solutions. Its integrated and technologically advanced one-stop solutions address all core aspects of e-commerce operations, covering IT solutions, online store operations, digital marketing, customer service, warehousing and fulfilment. Founded in 2007, Baozun Inc. was listed on NASDAQ in 2015 and HKEX in 2020. We have over 8,000 employees and serve more than 362 brands from various industries and sectors worldwide, including East Asia, Southeast Asia, Europe and North America. In 2022, Baozun recognized Southeast Asia as a crucial market for further growth. To achieve this, the company established offices in Singapore, Malaysia, the Philippines, Thailand and Korea and aims to extend its reach to Indonesia and Vietnam by the end of 2023.
- Website
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https://asia.baozun.com
External link for Baozun Inc.
- Industry
- Technology, Information and Internet
- Company size
- 5,001-10,000 employees
- Headquarters
- Singapore, Singapore
- Type
- Public Company
- Founded
- 2007
- Specialties
- eCommerce services, Website design & development, Technology, Logistics, Supply Chain Management, Customer Service, e-distributor, eCommerce enabler, ecommerce, brand management, digital commerce consultancy, and IT solutions
Locations
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Primary
7 Temasek Boulevard
Suntec Tower One
Singapore, Singapore 038987, SG
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No.510 West Jiangchang Road, Jing'an District, Shanghai, China
Shanghai, Shanghai, CN
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418 Kwun Tong Road, Kwun Tong, Kowloon
Unit 1701-1707 & 1716, 17th Floor, BEA Tower, Millennium City 5
Hong Kong, Hong Kong, HK
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19 F No. 206, Sec. 1, Keelung Road, Xinyi Dist
Taipei City, Taipei City, TW
Employees at Baozun Inc.
Updates
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Hunter Boots Ltd has official opened its first pop-up store in Zhangyuan, #Shanghai, first ever of its kind in China's mainland. It is more than just a retail space. The store is an immersive experience that seamlessly blends nature with avant-garde fashion - inspired by its iconic red Wellington rain boots. It also marks a milestone achievement in the heritage brand’s global growth. #Baozun #ApparelIndustry #FashionTech #Apparel #FashionIndustry #FashionRetail #LuxuryRetail #OutdoorLifestyle #ExperientialRetail #Retail #Fashion #Sustainability #Clothing
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The countdown begins! One more day to the official opening of Hunter Boots Ltd’s FIRST pop-up store in #China this month! With unlimited inspiration, this iconic British heritage brand has landed in Zhangyuan, #Shanghai with the mission of bringing the elements of creativity and fun! The green flowers set up an urban micro-forest backdrop with the fiery red boots as a centerpiece to create an intersection between fantasy and reality. Stay tuned for September 26! Check out our video here: https://lnkd.in/g3ccsiuw #Baozun #ApparelIndustry #FashionTech #Apparel #FashionIndustry #FashionRetail #LuxuryRetail #OutdoorLifestyle #ExperientialRetail
Baozun Brand Management: Hunter Debuts First Physical Store in China at Shanghai on September 26
https://www.youtube.com/
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We are thrilled to announce that Hunter Boots Ltd, an iconic British heritage brand of original #footwear and outerwear, will officially open its first pop-up store in #China this month in #Shanghai. Since 2019, Hunter has built its online presence in China across major social and #ecommerce platforms and has enjoyed a good reputation as a premium outdoor lifestyle brand. Last August, Baozun Inc. entered into an exclusive partnership with Authentic Brands Group to operate Hunter’s business in Asia and now Hunter has become an important part of Baozun Brand Management business line. Discover what kinds of new shopping experiences that Hunter's pop-up store will bring to Chinese consumers: https://lnkd.in/g3ccsiuw #Baozun #ApparelIndustry #FashionTech #Apparel #FashionIndustry #FashionRetail #GlobalRetail #LuxuryRetail #OutdoorLifestyle #Phygital #BrandManagement #CustomerExperience #ExperientialRetail #Fashion
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Join Joyce Chang (張芝瑜) - CMO, Baozun e-Commerce on our inaugural episode of #BaozunNavigator as she offers a comprehensive look at how brands can redefine #sales and #marketing in #digitalcommerce, as well as how brands adopt an #omnichannel strategy to drive sustainable growth. Watch the full feature here: https://lnkd.in/gq_SybmA #Baozun #MarketingInnovation #RetailInnovation #SalesGrowth #China #Technology #AI #DigitalTransformation #Ecommerce #SocialCommerce
Baozun Navigator: Joyce Chang - CMO, Baozun e-Commerce - Digital Retail, Sales & Marketing
https://www.youtube.com/
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A Baozun original series, #BaozunNavigator is an interview column that explores Baozun’s industry insights, #innovation, corporate culture, and #socialresponsibility. In this series, Baozun invites top management and industry leaders to share their perspectives in navigating the evolving digital #retail landscape. In this feature interview, Joyce Chang (張芝瑜) - CMO, Baozun e-Commerce, shares how Baozun enhances #CustomerExperience and drive innovation for its brand partners by utilizing #omnichannel strategy and integrating short-term sales with long-term brand marketing goals. Learn more in the link below: https://lnkd.in/gM6Di7zi #BrandStrategy #DigitalMarketing #DigitalCommerce #SocialCommerce #DigitalTransformation #ecommerce #Sustainability #ThoughtLeadership #Marketing #MarketingInnovation #RetailInnovation
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Gap's latest autumn collection hit the #Douyin stage in a groundbreaking show, blending fashion with dynamic dance performances. Breaking away from traditional runways, the immersive event brought modern interpretation of sweatshirts, denim, and knitwear collections while staying true to GAP’s iconic style. #Baozun #GAP #China #RetailMarketing #RetailStrategy #FashionDesign #RetailManagement #FashionIndustry #FastFashion #LuxuryFashion #FashionStyle #Apparel #ApparelIndustry
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Gap and Tim Hortons have recently launched a collaborative campaign to present the #apparel brand’s iconic American denim products as a way of living. Leveraging #omnichannel promotions, branded #merchandise, and experiential space across key flagship stores, the brands reignited interest and sign ups among fans and new consumers. Learn how GAP and TIMS effectively built their brand affinity and expanded their consumer base. #Baozun #China #CaseStudy #FashionIndustry #FMCG #ProductLaunch #DigitalMarketing #AdTech #CustomerCentricity #BrandAwareness #BrandIdentity #Procurement #CustomerLoyalty #CustomerRetention
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At the recent 2024 Tmall Apparel Ecosystem Conference, Baozun was recognized with two prestigious awards for its outstanding services and capabilities. Looking ahead, Baozun is committed to strengthening its collaboration with #Tmall by enhancing all-round capabilities such as #livestreaming, creative content, and #technology innovation to help brands capture new business growth in the fast-evolving #digitalcommerce landscape. #Baozun #BrandDevelopment #BusinessPartnership #MarketStrategy #CreativeContent #CustomerExperience #DigitalCommerce #Ecommerce #OperationalExcellence #RetailExpansion #SocialCommerce #AI #Phygital
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In a recent interview with Securities Times, an influential media outlet in China, Arthur Yu, President of Baozun e-Commerce, revealed three key factors behind Baozun’s return to positive Q2 performance amidst complex industry challenges: long-term investments in technology and data capabilities, a customer-centric philosophy, and a robust #omnichannel strategy - especially the growth from livestream #ecommerce. Also, Arthur shared that currently, brands are all-in on #digitalcommerce and three major growth opportunities emerge for them to gain competitive advantages: ✅ Omni-channel operations ✅ Precise #product-channel positioning ✅ Unified experience to consumers across all channels Looking forward, Baozun e-Commerce will focus on #technology and #data to enhance its omni-channel capabilities while investing in talent and customer-centric innovations to empower lasting business growth for its brand partners, Arthur noted. Read the full interview here: https://lnkd.in/dkqdaNg3 #Baozun #eCommerceSolutions #Phygital #OmniChannel #ChannelSales #Livestream #BusinessIntelligence #ConsumerInsights #RetailTrends #CustomerJourney #CustomerExperience #SocialCommerce