José Carlos Figueroa

There’s no better way than to take the team to take some feet on the street. Seeing is believing and understanding. So get some groundwork and encourage interactions with different stakeholders.

In order to create a product that really adds value, it has to come from the voice of the customer itself - that’s the base, without that you can’t do anything.

Marketing is not only one thing, surround yourself with a high performing team and help them to unleash their potential. Off course you have to be curious and eager to learn and absorb knowledge from your team.

Don’t be afraid of conflict, in the other hand; conflict is good. If you are on a safe environment people will express themselves and let other ones what they think, why they think it might not work. This is only possible by trust and will empower people to really express what they feel.

Accountability, it comes hand in hand with delegation. Team members have to be accountable and feel the importance and value of the task.