Cynthia-Christie Gripsnäs Jonströmer

The first step in measuring the sourcing outcomes is to Define clear success indicators like deal closure rates, investment ROI, and strategic alignment with the portfolio. Select measurable metrics. Employ a dashboard or report for systematic data tracking. Benchmark these metrics against historical data, industry standards, or set targets to contextualize performance. Analyze the relationship between sourcing activities and outcomes, identifying patterns that signify effective strategies. Incorporate qualitative feedback from stakeholders to assess the broader impact of sourcing. Utilize these insights for continuous strategy refinement, focusing on areas that enhance portfolio performance and strategic fit.

Identify and measure the time and costs involved in sourcing startups that progress in your process. Implement precise time-tracking and budgeting tools for accurate resource allocation data. Calculate efficiency by dividing total resources by the number of successful leads, providing a clear resource expenditure per lead metric. Benchmark this against targets or industry norms to evaluate performance. Investigate how efficiency correlates with deal outcomes, aiming to optimize sourcing processes based on these insights. This approach not only quantifies efficiency but also informs strategies to enhance the return on investment in sourcing, using empirical and systematic analysis principles.

Utilize time-tracking tools like Toggl, RescueTime for monitoring activities. Financial tracking software such as QuickBooks or Expensify for managing sourcing costs. CRM systems like Salesforce or HubSpot CRM for managing leads and analyzing conversion rates. Project management platforms like Asana or Trello can optimize workflow and team collaboration. Data analysis tools like Excel or Tableau will help in visualizing efficiency metrics and identifying improvement areas. Automation tools such as Zapier can streamline repetitive tasks, increasing overall efficiency. Communication tools like Slack or Calendly facilitate smoother team coordination and meeting scheduling, integral for a streamlined sourcing process.

Define clear diversity criteria with investment goals, eg. sector/ geography/ team composition. Develop a categorization system for startups across these dimensions. Implement tools for systematic data collection. Calculate a diversity index to quantify variation/ innovation levels, ensuring it encompasses all defined criteria. Benchmark this index against set targets or industry norms to evaluate the sourcing strategy's breadth. Analyze the correlation between diversity and portfolio performance, looking at risk distribution and innovation potential. Use the insights to refine the sourcing approach, adjusting focus areas to align with emerging market opportunities/ portfolio needs, enhancing overall investment strategy and risk management.

To rigorously evaluate "Sourcing Quality," define precise investment criteria and establish a quantifiable measure for advancement in the investment process. Utilize a standardized scoring system to assess startups against these criteria consistently. Calculate the sourcing quality ratio by dividing the number of qualifying startups by the total sourced. Benchmark this ratio against industry norms or historical data to gauge effectiveness, and analyze its correlation with successful investment outcomes. High sourcing quality should lead to better resource allocation and higher conversion rates. Implement a feedback loop based on empirical, data-driven analysis.

Clearly define what constitutes a "sourced deal." Set specific criteria eg. the stage of the startup/ the sector/ the geographical location. Employ a robust system/CRM for tracking outreach efforts, use it consistently by all team members involved in sourcing. Measure sourcing volume over consistent periods, benchmark against historical data or industry standards, and analyze the correlation between sourcing volume and successful deal outcomes. Assess the funnel size, productivity and market coverage by examining the ratio of sourced deals to successful investments, considering resource expenditure. Employ a feedback loop for strategy refinement based on empirical evidence.