Vitamin Well

This year's Løp for Meg event with Jakob Ingebrigtsen and Vitamin Well   In Sandnes, Norway, hundreds of children and adults with an interest in running showed up this Saturday to meet and run with the Olympic Champion and Vitamin Well ambassador Jakob Ingebrigtsen. Løp For Meg is an annual event in collaboration with Barnekreftforeningen, raising awareness and funds for childhood cancer research. This year's event also offered a rare opportunity to meet and greet star runner Jakob Ingebrigtsen at his home in Sandnes, which also interested several media outlets.   Already looking forward to next time! #vitaminwellnorge Odin Kalvø Emilie Drivarbekk Lill Helen Mortensen

Vitamin Well Social Runs Our running community is expanding quickly. Here are some snapshots from social runs in Madrid (with running influencer Sergio Turull) and Berlin, where several hundred runners participated. Want to join the next social run in your country? Join Vitamin Well's global Strava community and follow our local Instagram and TikTok accounts, to ensure you don't miss out. 

NOCCO turns 10 years – celebrates with a relaunch of four nostalgic flavors as exclusive Collector’s Editions   A decade has passed since NOCCO first launched in Sweden. 10 years of countless launches, events, activations and unforgettable memories. And we wouldn’t be where we are today if it wasn’t for the NOCCO community, our partners, our ambassador family and everyone who has been collaborating with NOCCO throughout the years. The 10 year celebration is a salutation to all of us, who have been and still are, a part of this journey.   NOCCO will celebrate throughout the fall, and starts by relaunching four flavors that have defined the decade. Four flavors that has been loved, daring and unique, and they will only be available for a limited time.    Welcome back, NOCCO Tropical (2016), NOCCO Melon Crush (2017), Skum hare (2017) and Miami (2019)! 

Throwback to August and our German colleagues' Barebells activation at the SPEKTRUM and MS Dockville festivals near Hamburg. The Barebells booth attracted a steady stream of consumers, resulting in tens of thousands of product samples, several thousand newsletter signups, and great festival atmosphere 🎶🎉🍻

NOCCO Grand Sour - Product of the Year at Reitan Convenience Sweden (Pressbyrån, 7-Eleven, etc.)    Vitamin Well Group was also a finalist for supplier of the year. Good times! 

Arnaud Boisset x NOCCO    We're proud to announce a new partnership with Swiss alpine skier Arnaud Boisset. The rising star, who already has several top placements in the Super-G World Cup and the Super-G European Cup, will be supported by NOCCO as he continues to push his performance to new heights.   Welcome to team NOCCO Arnaud! #FMCG #NOCCO #Ambassador Trivarga AG

Committed to Your Cravings – The Barebells US Tour   Barebells on tour in the US! The Barebells bus started its journey in Los Angeles in the beginning of August, and will have visited over 30 cities when it reaches its final stop in New York City in October.   During the tour, fans get to taste our delicious protein bars, have the opportunity to win exclusive merch, meet and greet popular creators, and be the first to try new flavors.   The bus has already been to places such as Dallas, Austin and San Diego. Upcoming stops include Miami, Nashville, Boston, New York City, and many more.   Don’t miss out of the opportunity to visit the Barebells bus before the tour ends – stay updated on its route on the @barebells.usa Instagram or TikTok.   #fmcg #barebells #barebellsusa Caitlyn Johnston

Barebells Pumpkin Spice – Back For the Season   Pumpkin Spice was the first Barebells bar to launch exclusively in the US, back in 2022. Now the seasonal favorite is back right in time for the fall. It offers a perfect combination of pumpkin, cream, and a smooth layer of warm vanilla with a hint of cinnamon. It is sprinkled with crisps and covered in velvety milk chocolate.   With 20 grams of protein and no added sugar, Pumpkin Spice is the most delicious and convenient way to get in the right mood for everything the season has to offer. #barebells #fmcg #barebellsus Caitlyn Johnston

Throwback to last week, when this summer's heroes Sarah Sjöström (2 gold) and Truls Möregårdh (2 silver) visited our HQ in Stockholm. Good times! 

Launching new, larger Vitamin Well bottles In response to consumer demand, Vitamin Well is introducing its classic bestsellers, Defence and Reload, in new 1.15-liter bottles in Sweden. These larger bottles offer more flexibility and are perfect for sharing. As always, all Vitamin Well bottles, regardless of size, are made from 100% recycled plastic (rPET), and the production process uses 100% renewable energy. Vitamin Well remains committed to minimizing environmental impact and contributing to a more sustainable, active, and inclusive society.