We're thrilled to be on the cover of this year's WGSN's 'Future of Personal Care' report. As a category disruptor, we're on a mission to empower people to feel confident about their personal care choices. We go beyond body positivity - we stand for body acceptance. We empower people to be their most authentic selves by normalising what people sometimes feel shame about. And that also means championing underrepresented communities so that everyone can see themselves in self care. The 'Future of Personal Care' is here, and we're so proud to be at the forefront.
Estrid
Konsumentartiklar
Stockholm, Stockholm 15 416 följare
Award-winning hair removal & body care / Vegan & cruelty-free always / Body confidence for all
Om oss
Estrid is a Scandinavian razor and body care brand offering fairly priced, high-quality products that are 100% vegan. We believe that hair removal should be optional, but that great hair removal shouldn’t. You’re always in control and invited to our party, no matter why or how often you choose to shave.
- Webbplats
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http://www.estrid.com
Extern länk för Estrid
- Bransch
- Konsumentartiklar
- Företagsstorlek
- 51–200 anställda
- Huvudkontor
- Stockholm, Stockholm
- Typ
- Privatägt företag
- Grundat
- 2019
Adresser
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Primär
Kungsgatan 12-14
Stockholm, Stockholm 11135, SE
Anställda på Estrid
Uppdateringar
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BIG STRIP ENERGY Our new reformulated vegan wax is now available at Estrid.com! High performance waxing, powered by plants: Our wax is vegan and 100% of natural origin - unlike the big guys. Made for Body, Face and now for Bikini & Underarm, with the latest innovations for powerful waxing made easy. No heat required. Why is our wax different? ☑️ A blind study of 50 found that our new wax was more effective, more precise, and more comfortable than the leading competitor. ☑️ Body Hugging Technology contours to your curves, gripping onto every single hair for the perfect pull ☑️ Made with a nourishing blend of Aloe, Calendula and Vegan Squalene unlike traditional wax which may not be vegan ☑️ Dermatologist approved for all skin types, including sensitive skin ☑️ Works on super short hair (as short as 2mm) with results for up to 28 days Available soon in LYKO, H&M, Lindex, dm-drogerie markt Deutschland, Dirk Rossmann GmbH, and Apotek Hjärtat.
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🚨We now declare this the Summer of Estrid 🚨 This summer, you can spot our eye-catching imagery on trains, buses, streets and taxis throughout Europe. See us on your morning commute? Tag us. #EmbodyConfidence
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Introducing EMBODY CONFIDENCE, Estrid's summer campaign-- With this campaign, we aim to ignite a global conversation on beauty and identity, confronting an industry that continues to censor real bodies and real issues, while empowering and inspiring our three million strong community of subscribers and brand fans to embody confidence themselves. In a society cluttered with filters and faux ideals, we fight against censorship to dismantle outdated beauty norms and celebrate the unedited, unapologetic essence of everybody. "As always we want to be bold and break new ground for the entire industry. After decades of monopoly, we are reshaping how an entire category looks and feels - there has never been a hair removal campaign with this creative expression. We also want our community to feel represented through the things we do. Empowering our community is our mission, and this campaign continues the celebration of that as our brand ethos." - Ben Eliass We collaborated with award-winning creative director Jamie Brunskill to bring this concept to life. It was photographed by Zoe Francesca Mannella, known for her unflinching and uncensored photography which celebrates the female form. The campaign features the hair artistry of internationally renowned hair artist Ali Pirzadeh, known for his ability to transform hair into sculptural works of art, and his arresting work for fashion brands including Alexander McQueen, Louis Vuitton and Acne Studios. In this campaign, Pirzadeh used the medium of hair to design elaborate motifs, with artistry at the core. We also worked with Brixton Klaws, a British nail artist passionate about reducing microplastics in the beauty industry. Her nail art incorporates predominantly vintage buttons and beads instead of plastic charms. #EmbodyConfidence #Razors
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Estrid omdelade detta
Estrid, founded in Stockholm in 2019, is dedicated to developing high-quality, durable vegan razors designed for everyone. The brand embodies innovation and quality, aiming to revolutionise the hair removal experience. Estrid offers high performance products while promoting self-acceptance and body confidence. With their plant-based, sensitive-skin friendly approach and use of solid steel razors, wax kits, shave gel and body lotion, Estrid makes products for every body, no matter how you choose to shave (or not). Estrid is now represented by Karla Otto for communications strategy, media relations and influencer relations in Germany.
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Last month we were honoured to win SvD Affärsbragd, a prestigious business award given by the Swedish newspaper Svenska Dagbladet. The award recognizes Swedish businesses who have achieved at an exceptionally high level. Previous winners include Klarna and Spotify. Thank you Svenska Dagbladet for championing our story and to everyone who has supported Estrid since day one.
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Are you sharp as a razor? Then this is your chance to find better puns for us. We're looking for a CREATIVE STRATEGIST who will ideate ads that cut through social media feeds like our blades cut body hair. If you live and breathe social media trends and believe your ad ideas can stop fingers mid-scroll, this is your chance to turn our ads into entertainment.
Performance Marketing Creative Strategist🚀 - Estrid
join.estrid.com
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Estrid omdelade detta
We won!! Five years ago it was the three of us in my kitchen. Yesterday we were handed Sweden’s most prestigious business award by Prince Daniel. Thank you to those who believed in us when almost nobody else did, and the small but fkng scrappy team that is Estrid. https://lnkd.in/gNtmdYn3
Estrid korade till Affärsbragdsvinnare | SvD
svd.se
Liknande sidor
Finansiering
Senaste finansieringsrunda
Finansiering med lån10 527 502,00 US$
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