Cint

💜New website. New look and feel. 💡Same mission to feed the world's curiosity. 🔎Explore for yourself: https://www.cint.com/ Welcome to our next chapter 🎊

✨Happy Diwali from Cint India ✨ Last week, our team had a wonderful time gathering at the Gurgoan office to celebrate this festival of light together! How did you celebrate?

Air France s’envole avec une campagne CTV native aux États-Unis 🛫 Air France, via son agence OMD France, a collaboré avec Teads pour accroître sa notoriété de marque sur le marché américain grâce à une campagne CTV native, ciblée et immersive. Diffusée directement sur les écrans d’accueil des utilisateurs, cette campagne a généré une visibilité exceptionnelle et un engagement important, touchant un public premium à grande échelle. Catherine Masson, Head of Media chez Air France, a partagé au sujet de cette campagne : « Cette initiative a permis de combiner des formats exclusifs avec une mesure précise, apportant une vraie valeur ajoutée à notre marque. » Teads s’est en effet associé à Cint/Lucid pour mesurer l’impact de la campagne Homescreen sur les audiences exposées via une étude de Brand Lift.    🎯 Les résultats soulignent une nette amélioration de la perception de la marque : • 22 % sur la recommandation de marque • 31 % sur la qualité des services • 9 % sur la confiance de marque Nous tenons à remercier l’agence OMD France et Air France pour leur confiance et leur accompagnement dans la réalisation de cette campagne ! Thomas NEGRONI Olivier FELIX Lou-Eve Repussard Catherine Masson Matthieu Boivin Alexandra Berni Rodolphe Montier Violaine Le Guyadec

Looking for a way to talk politics this week without actually getting political? We have some perfect talking points for you that are sure to spark interest without sparking debate ⤵ In partnership with Advertising Week, we ran a three-part research study digging into the relationship between media and voter behavior - in both the US and UK - during this election year. 👀Check out the fascinating findings in our hot-off-the-press report (and share them with your colleagues, friends, and family)! Did any of the stats shock you? 🤯

🌟Knowing that your data is high quality leads to increased confidence in your insights. 🧠Take a look inside the brain of the model that gives Cint the confidence to give you that confidence. James Snyder, VP Trust and Safety, and Alex Namzoff, Principal Product Manager, share the secrets of the Cint Trust Score: our proprietary AI service which proactively predicts when a session may result in a negative reconciliation ⤵

👻Trick 👻 or 🍬Treat 🍬 We have an early Halloween treat for you! Sweet insights into consumer behavior this spooky season ⤵ https://lnkd.in/eY9FHSvn

We're entering a new era together 🚀 Join CEO Patrick Comer for his first edition of The Cint Bulletin where he chats about what's to come as we enter an exciting new era for the Restech industry, for Cint, and for this newsletter ⤵

We've let the cat out of the bag 🙀 It's almost time to say “hejdå!” (that’s Swedish for “goodbye”) to the old Cint brand and embrace our fresh new look. Curious to know more? Take a sneak peek ⤵ https://lnkd.in/emxrnX_6

What do the MLB World Series, the NFL football season, and the upcoming Presidential election have in common? Americans are all decked out in swag repping their chosen teams. 58% of Americans have purchased or plan to purchase presidential campaign merchandise, according to a national survey from Omnisend conducted by Cint. How much are they spending? The answer might surprise you 🤔⤵ https://lnkd.in/gMaSt_fj

🤩Something exciting is coming soon… Are you ready for it?