Brand Metrics

Big news for the industry as Google backtracks on plans to deprecate the cookie, but what will this mean for the future of our industry? CEO, Anders Lithner, shares his predictions for what this will mean both for short term and long term plans for the browser and how this could affect the wider industry. "Short term, Google’s decision means having to get over the countless hours spent on cracking alternatives and on understanding Google’s Privacy Sandbox. Long term, it will depend a lot on the development of the browser landscape. Safari hasn’t accepted third party cookies in a long time. A lot of content consumption is happening in Safari, or in in-app browsers, in CTV, through gaming consoles etc. Whether ad land can keep pretending that internet users and (non-incognito) Chrome users are synonymous, will depend on the share of content consumption happening in Chrome," says Anders. Head over to ExchangeWire for more: https://lnkd.in/g2HKd5x3 #GoogleBacktracks #CookieDeprecation #PrivacySandbox #Cookies #BrandMetrics

✨ Continuing to celebrate the remarkable talent within our Metrics Minds team at Brand Metrics ! Let's shine the spotlight once again on the exceptional members we've introduced so far... 💜 Viktoria Österby, our Product Manager, driving innovation and value for our products. 💜 Johan Petersson, our Technical Account Manager, ensuring seamless integrations and client success. 💜 Johan Claeson, our Senior Software Engineer, blending technology with business needs. 💜 Kristin Friesen, our VP of Revenue for North America, leading revenue growth and client retention. 💜 Lori Holtz, our Technical Account Manager, supporting clients with expert ad tech knowledge. 💜 Ebba Olofsson, our Administrative Assistant, keeping our office running smoothly and efficiently. Psst... Keep an eye out for our next post where we introduce a new colleague! 🫣 #MetricsMinds #BrandMetrics #TeamSpotlight #Innovation #ClientSuccess #TechIntegration

Have you missed our Metrics Minds series? 🤗 In Metrics Minds, we get the opportunity to highlight the fantastic members of our team and get to know them a little better. Each week during the spring, we introduced a new person to give you insight into who stands behind Brand Metrics' successes! Here’s a quick recap of the amazing team members we’ve celebrated so far: 💜 Robby Kraai, our brilliant Head of CTV, transforming experiences in connected TV and constantly striving to enhance user experience. 💜 Gema Martín, Head of Sales for Spain/LATAM, successfully driving growth and establishing strong customer relationships in key regions. 💜 Amanda Mattsson, our Marketing Manager, excelling in crafting compelling brand stories and campaigns that engage and inspire. 💜 Gareth Lloyd, Head of Research and Data Science, leading our team towards deeper insights through data-driven strategies and advanced research. 💜 Emil Sjöstedt, Customer Success Manager, always putting customers first and ensuring they receive the best possible experience and support. 💜 Sean Adams, our dynamic CMO, continually elevating our brand and increasing visibility in the market with his creative vision and strategic thinking. Stay tuned for the second part of this post coming soon! 👀 #MetricsMinds #BrandMetrics #TeamSpotlight #Leadership #Innovation #BrandStories #DataDrivenInsights

Missed us at MAD//FEST this year? 🤔 No worries! Get the full Brand Metrics wrap-up from our CMO, Sean Adams, live and direct from the event. 🙌 Sean found the discussions on ad tech trends incredibly inspiring. His three words to describe this year's MAD//FEST LONDON? Rainy, Friendly and Serendipitous! 😄 From the latest ad tech innovations to the standout sessions, he covers it all. Check it out below... 👇 #Madfest24 #branded #retailmedia #attentionmetrics #hottopics #madfesttrends #brandlift #brandmetrics #innovation #events2024

METRICS THAT MATTER... that's what we are all looking for to prove our work, right?! If you are finding yourself questioning the effectiveness of your recent marketing efforts then this is indeed the resource you need. Our latest whitepaper, "The Metrics that Matter - How measurement data can prove the impact of native advertising", delves deep into the world of native and sponsored content advertising, revealing the secrets to successful measurement and optimization. Drawing on Brand Metrics campaign benchmark database and CMO, Sean Adams’ extensive experience and sharp pen, we’ve identified key challenges and trends that can transform your future campaigns. Here’s a sneak peek at what you’ll discover: 1. The Measurement Challenge: Native campaigns often struggle with measurement due to their smaller scale and the unique nature of their audiences. Traditional metrics like click-through rates fall short. Learn how to overcome these hurdles with advanced techniques. 2. Data-Driven Creativity: Discover how measuring brand lift empowers your creative strategies. By quantifying the impact of creativity, you can turn good ideas into great campaigns, ensuring every element contributes meaningfully to your brand's story. 3. Understanding Audience Engagement: Native advertising isn't just about visibility; it's about engagement. Our findings show that native ads are more effective in driving mid-funnel metrics like consideration and preference, which are crucial for brand building. 4. Practical Guidelines: We provide actionable insights and guidelines to help you plan and execute more effective native campaigns. Whether it's optimizing creative elements or understanding the impact of frequency and duration, this white paper has you covered. Ready to transform your native advertising campaigns? Download the Whitepaper Now: https://lnkd.in/dw4YnqGR Don’t miss out on this opportunity to elevate your marketing strategy with insights from industry-leading data. Measure better, plan smarter, and uncover the true potential of your native advertising efforts⭐ #NativeAdvertising #DisplayAdvertising #MarketingMeasurements #MarketingROI #DataDrivenMarketing

🚀 We’re thrilled to be highlighted by our partner Magnite in their latest blog post! Learn how Brand Metrics empowers publishers with brand lift measurement and optimized advertising campaigns. 🌟 Discover more about our technology's impact on reducing ad waste and attracting eco-conscious advertisers here: https://lnkd.in/eXjyqPDf

Game-Changing Partnership! 👾 We are proud to announce our groundbreaking partnership with Esportal Group. Esportal becomes the first gaming platform to offer brand lift measurement, marking a significant milestone in the gaming industry. Through this collaboration, we are revolutionising campaign measurement in competitive gaming, providing advertisers and agencies with valuable insights into the effectiveness of their campaigns. 🚀 Read more about how we, together with Esportal, are setting new standards for advertising within gaming in this Mediashotz article: https://lnkd.in/gpxaszWt #Esportal #BrandMetrics #Gaming #AdTech #BrandLift #Esports #brandlift #branded

Cannes Captures x Brand Metrics ⛵ I had the pleasure of sitting down with Anders Lithner, CEO at Brand Metrics We spoke about trends around signals in the ecosystem and what you should look for regarding scale and metrics... If you want measurement data that shows the real effect of digital advertising on your brand, tune in now! #Metrics #Advertising #Signals

Last day of MAD//FEST here we go! 🙌👏 It’s day 3 and we’ve had a fantastic time throughout the week engaging in panels, insightful discussions, and networking with faces old and new. 💜 Did you get a chance to meet Sean and Bianca at the event? If not, check out some of the week's highlights below... 👀 #madfestlondon24 #events #brandmetrics #livefrommadfest #events24 #brandlift #adtech MAD//FEST LONDON

We're at MAD//FEST! 🚀 Brand Metrics is thrilled to be here, immersing ourselves in three days of marketing innovation and networking! Catch up with Sean Adams, Sumran Kaul and Bianca Boons while they're here. 🤗 Advertisers deserve measurement data that shows the real effect of digital advertising on their brand. With Brand Metrics, that's possible. 🙌 Sounds interesting? Don't miss the chance to connect with one of our team members! 💜 #MADFEST2024 #events #paneldiscussions #networking #socialising #IndustryEvent #industryexperts #LIVEfromMADfest MAD//FEST LONDON