Avavav

Avavav for Eastpak - Built To Resist a collection of bags that reimagines the iconic styles of Eastpak through multiplication and deconstruction. Launching today on Avavav.com and Eastpak.com

Welcome to the Avavav Stockholm archive sale pop-up, on May 28th 08.00-19.00 and May 29th 08.00-14.00. Come visit us and enjoy up to 80% discount on select archive pieces. Sign up on this link to receive the location: https://lnkd.in/dzjJ7RAG

Welcome to the Avavav Stockholm archive sale pop-up, on May 28th 08.00-19.00 and May 29th 08.00-14.00. Come visit us and enjoy up to 80% discount on select archive pieces. Sign up on this link to receive the location: https://lnkd.in/dzjJ7RAG

Earlier today during Avavav’s Autumn/Winter 2024 show in Milan, models took to the runway as trash was thrown from the front rows and online hate comments aimed toward the brand played on a loop as the backdrop with the aim to “pre-empt the trolls this season”. It’s not the first time the brand has leant into online critique, last year Avavav sent unfinished looks made out of post-its down the Milan runway, with slogans like “I didn’t have time to finish this”. Today’s show is the latest in a line of #fashion and beauty brands leaning in to embrace online criticism and turn it into satire over the last year as consumers seek to align with the honest, unpolished and fun messaging. Here, find out how #socialmedia-savvy labels are leaning into trolls and critics as a way to entertain their young audiences, cut through the noise online and underline their disregard for convention: https://lnkd.in/e7yi_n2J