Google has completed the last step in its transition to Google Analytics 4 and officially sunset Google Universal Analytics. As you dive into the new platform you may notice that your GA4 data does not always match up with historical data preserved from UA. 🤔 Download our guide from Acceleration NA Digital Lead, Hollis Ross, to explore why. The guide highlights some of the most common differences you may encounter when comparing GA4 and historical GUA data, including possible causes for the differences. GA4 is a complete redesign of GUA so some differences are to be expected, but our guide makes them a little less confusing and enables more effective adoption of GA4. 💪 Dive in here: https://lnkd.in/egYEiUfu
Om oss
We’re a global network of consultants, data scientists, technologists, and practitioners. As part of WPP and operated by GroupM, we enable the always-on transformation of marketing organizations, helping brands unlock the value of data, technology and human potential. For more than 20 years we've been trusted partners to Google, consulting with clients to increase the value of their technology investment. We work alongside GroupM agencies to help clients connect media investments to business results in a privacy-first world. We have seen many companies invest heavily in large transformation projects, only to realize the solution is outdated before implemented. Acceleration offers an alternative approach called media modernization that builds a culture of continuous improvement to data, technology, people and processes. It means our clients are always equipped with what they need to remain competitive, in pursuit of perpetual growth. We’re a force for modernization, challenging brands to be the very best they can be and helping them do it. It’s a path we walk with our clients every day as we continue the modernization journey.
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http://www.acceleration.biz
Extern länk för Acceleration
- Bransch
- Marknadsföringstjänster
- Företagsstorlek
- 201–500 anställda
- Huvudkontor
- London
- Typ
- Publikt aktiebolag
- Specialistområden
- Marketing Technology, Strategy, Google Technology, Google Consulting, Google Marketing & Cloud Technology, Customer Insight, Data Science, Custom Integrated Algorithms, Consulting, Digital Transformation, Data & Analytics, Technology Sales & Adoption, Advanced Analytics, Digital Transformation, Data Consulting och Technology Consulting
Adresser
Anställda på Acceleration
Uppdateringar
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Wow!! 2 years strong, #AccelerationPortugal! 🎉 340 projects, 100 clients, across 9 countries – and our clients’ feedback has been incredible! We're bringing the 🔥 to data-driven marketing, at a global scale! Cheers to our Lisbon team for building global synergies and leveling up with top-tier certifications in #MachineLearning, #CloudForMarketing, and #AI. Here's to many more! 🚀 #2YearsStrong #GlobalImpact
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Google's recent update means 3P cookies won't be entirely phased out from Chrome, but this shouldn't deter marketers from pursuing cookieless capabilities and approaches. In his latest post, Acceleration NA’s CTO, Nicholas Albertini, explains why it's still crucial for marketers to reduce their reliance on 3P cookies. Learn how focusing on 1P data capture, leveraging key Google Marketing Platform features (including EC, GA4, and Advanced Consent Mode), and experimenting with cookieless measurement will remain essential for effective marketing. Read more here 👉 https://lnkd.in/efVNbNFz
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Hats off to Matt Burrows from our AUNZ team! 🎉 Matt has been recognized in B&T's "Best of the Best" series as one of Australia's top developers. A big shout-out to Matt and all of our developers and engineers who are instrumental in helping marketers harness the full potential of their technology and data, especially as we move towards an AI-driven world. 🚀 Read the full article here 👉 https://lnkd.in/gT_eQsV3
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AI Agents were all the rage at Google Cloud Next and continue to be an exciting opportunity for businesses as they incorporate AI into their organizations. But, what actually is an AI Agent and how can they benefit marketers? Acceleration Global CTO, Jakob Kofoed, breaks it down for you in his latest blog post. Read the post for a brief introduction to AI Agents, including the ways that AI Agents and Google Cloud can enable custom solutions that help marketers transform their organizations and maximize growth, now and into the future. Read it here 👉 https://lnkd.in/e7iBujhp
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Acceleration omdelade detta
Acceleration's General Manager of Tech Consulting Matt Burrows has made B&T's Best of the Best Developers. https://lnkd.in/gg3UNjFv Acceleration Mindshare Australia & New Zealand Wavemaker ANZ EssenceMediacom Australia Terri Owens Nerida Jenkins Tom Braybrook
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Congrats to #AccelerationSpain! 🎉Last week at the Google Marketing Partner Awards in Madrid, Acceleration Spain was recognized alongside EssenceMediacom in the “Excellence in Media” category for their innovative work supporting Meliá Hotels International. In collaboration with EssenceMediacom, Acceleration helped to increase the visibility of the brand’s Black Friday promotions while also reducing costs and decreasing implementation time frames by leveraging machine learning models. Well done, team! #GMPA2024
Meliá Hotels International incrementa un 52% su ROAS de Black Friday gracias a la automatización de anuncios dinámicos en Paid Search a escala. No, no nos hemos equivocado de fecha 😎. El pasado jueves se celebró en Madrid la cuarta edición de los Google Marketing Partner Awards. EssenceMediacom resultó galardonada con el tercer premio a la Excelencia en Medios gracias al proyecto que junto con Acceleration, la unidad de consultoría de GroupM Spain, desarrolló para Meliá Hotels International, la cadena hotelera con más de 350 hoteles en todo el mundo. Un proyecto que ha permitido mejorar la visibilidad de las promociones de corta duración y reducir los costes; disminuir el tiempo de implementación, aprovechando los modelos de machine learning sin limitar el rendimiento de campañas. ¿El resultado? La mejora en el Black Friday del ROAS de los anuncios de promoción en un 52% YoY. Un gran trabajo en equipo. ¡Enhorabuena EssenceMediacom y Meliá Hotels International por este reconocimiento!
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Acceleration omdelade detta
👋 Hi from #GoogleCloudDayLisbon! Our Portuguese team is thrilled to be at the biggest #GoogleCloud event in Portugal where we join 1200 experts to witness first-hand the latest Google Cloud innovations in #Data, #Technology, and #ArtificialIntelligence. 🧠 Nuno Basto, Data & Cloud Lead at #AccelerationPortugal, shares his perspective from the event so far: "We know that #AI has a huge power to transform businesses, especially in the area of marketing. We're here to help our clients realize that potential. We're particularly excited about Gemini and Vertex AI, and how to use these tools to empower AI Agents, creating custom solutions and enabling marketers to transform their organizations. #Innovation #Technology #Marketing #Acceleration
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👋 Hi from #GoogleCloudDayLisbon! Our Portuguese team is thrilled to be at the biggest #GoogleCloud event in Portugal where we join 1200 experts to witness first-hand the latest Google Cloud innovations in #Data, #Technology, and #ArtificialIntelligence. 🧠 Nuno Basto, Data & Cloud Lead at #AccelerationPortugal, shares his perspective from the event so far: "We know that #AI has a huge power to transform businesses, especially in the area of marketing. We're here to help our clients realize that potential. We're particularly excited about Gemini and Vertex AI, and how to use these tools to empower AI Agents, creating custom solutions and enabling marketers to transform their organizations. #Innovation #Technology #Marketing #Acceleration
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