price

A Schema.org Property

[more...]

Canonical URL: https://schema.org/price
Check for open issues.

The offer price of a product, or of a price component when attached to PriceSpecification and its subtypes.

Usage guidelines:

Use the priceCurrency property (with standard formats: ISO 4217 currency format, e.g. "USD"; Ticker symbol for cryptocurrencies, e.g. "BTC"; well known names for Local Exchange Trading Systems (LETS) and other currency types, e.g. "Ithaca HOUR") instead of including ambiguous symbols such as '$' in the value.
Use '.' (Unicode 'FULL STOP' (U 002E)) rather than ',' to indicate a decimal point. Avoid using these symbols as a readability separator.
Note that both RDFa and Microdata syntax allow the use of a "content=" attribute for publishing simple machine-readable values alongside more human-friendly formatting.
Use values from 0123456789 (Unicode 'DIGIT ZERO' (U 0030) to 'DIGIT NINE' (U 0039)) rather than superficially similar Unicode symbols.

Values expected to be one of these types



Number

Text

Used on these types



DonateAction

Offer

PriceSpecification

TradeAction

Examples

Example 1

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

Kenmore White 17" Microwave
<img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
Rated 3.5/5 based on 11 customer reviews

$55.00
In stock

Product description:
0.7 cubic feet countertop microwave. Has six preset cooking categories and
 convenience features like Add-A-Minute and Child Lock.

Customer reviews:

Not a happy camper - by Ellie, April 1, 2011
1/5 stars
The lamp burned out and now I have to replace it.

 Value purchase - by Lucas, March 25, 2011
4/5 stars
Great microwave for the price. It is small and fits in my apartment.
...

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/Product">
  <span itemprop="name">Kenmore White 17" Microwave</span>
  <img itemprop="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div itemprop="aggregateRating"
    itemscope itemtype="https://schema.org/AggregateRating">
   Rated <span itemprop="ratingValue">3.5</span>/5
   based on <span itemprop="reviewCount">11</span> customer reviews
  </div>

  <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">

    <!--price is 1000, a number, with locale-specific thousands separator
    and decimal mark, and the $ character is marked up with the
    machine-readable code "USD" -->
    <span itemprop="priceCurrency" content="USD">$</span><span
          itemprop="price" content="1000.00">1,000.00</span>

    <link itemprop="availability" href="https://schema.org/InStock" />In stock
  </div>

  Product description:
  <span itemprop="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>

  Customer reviews:

  <div itemprop="review" itemscope itemtype="https://schema.org/Review">
    <span itemprop="name">Not a happy camper</span> -
    by <span itemprop="author">Ellie</span>,
    <meta itemprop="datePublished" content="2011-04-01">April 1, 2011
    <div itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
      <meta itemprop="worstRating" content = "1">
      <span itemprop="ratingValue">1</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="reviewBody">The lamp burned out and now I have to replace
    it. </span>
  </div>

  <div itemprop="review" itemscope itemtype="https://schema.org/Review">
    <span itemprop="name">Value purchase</span> -
    by <span itemprop="author">Lucas</span>,
    <meta itemprop="datePublished" content="2011-03-25">March 25, 2011
    <div itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
      <meta itemprop="worstRating" content = "1"/>
      <span itemprop="ratingValue">4</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="reviewBody">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="Product">
  <span property="name">Kenmore White 17" Microwave</span>
  <img property="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div property="aggregateRating"
     typeof="AggregateRating">
   Rated <span property="ratingValue">3.5</span>/5
   based on <span property="reviewCount">11</span> customer reviews
  </div>

  <div property="offers" typeof="Offer">
    <!--price is 1000, a number, with locale-specific thousands separator
        and decimal mark, and the $ character is marked up with the
        machine-readable code "USD" -->
    <span property="priceCurrency" content="USD">$</span><span
      property="price" content="1000.00">1,000.00</span>
    <link property="availability" href="https://schema.org/InStock" />In stock
  </div>

  Product description:
  <span property="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>

  Customer reviews:

  <div property="review" typeof="Review">
    <span property="name">Not a happy camper</span> -
    by <span property="author">Ellie</span>,
    <meta property="datePublished" content="2011-04-01">April 1, 2011
    <div property="reviewRating" typeof="Rating">
      <meta property="worstRating" content = "1">
      <span property="ratingValue">1</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="reviewBody">The lamp burned out and now I have to replace
    it. </span>
  </div>

  <div property="review" typeof="Review">
    <span property="name">Value purchase</span> -
    by <span property="author">Lucas</span>,
    <meta property="datePublished" content="2011-03-25">March 25, 2011
    <div property="reviewRating" typeof="Rating">
      <meta property="worstRating" content = "1"/>
      <span property="ratingValue">4</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="reviewBody">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "3.5",
    "reviewCount": "11"
  },
  "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.",
  "name": "Kenmore White 17\" Microwave",
  "image": "kenmore-microwave-17in.jpg",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "price": "55.00",
    "priceCurrency": "USD"
  },
  "review": [
    {
      "@type": "Review",
      "author": "Ellie",
      "datePublished": "2011-04-01",
      "reviewBody": "The lamp burned out and now I have to replace it.",
      "name": "Not a happy camper",
      "reviewRating": {
        "@type": "Rating",
        "bestRating": "5",
        "ratingValue": "1",
        "worstRating": "1"
      }
    },
    {
      "@type": "Review",
      "author": "Lucas",
      "datePublished": "2011-03-25",
      "reviewBody": "Great microwave for the price. It is small and fits in my apartment.",
      "name": "Value purchase",
      "reviewRating": {
        "@type": "Rating",
        "bestRating": "5",
        "ratingValue": "4",
        "worstRating": "1"
      }
    }
  ]
}
</script>

Structured representation of the JSON-LD example.