Underline Ventures

Keboola is a real Eastern European story. Founded in 2014, seed round in 2022, then a $32m series A in 2024, one of the biggest in the European enterprise SaaS. A story of resilience and relentless pursuit of creating customer value. Pavel Dolezal and his team organized hackathons and communities to discover use-cases, while also doing sales on focused verticals. After years of experiments with their sales and go-to-market, they figured out both top-down and bottom-up motions that worked. A technology solution looking for a business opportunity. Read all about it in our latest interview from the founder-led sales series on our blog (link in comments). #interview #keboola #sales #founderledsales #underline #blog #blogpost

When Jon introduced us to Prince Ghosh, he told us "he's a sales machine". True words. In the early days of Factored Quality, Prince researched the networks of all the "friends of the company". Identified all the potential customers they can introduce them to. Mapped out common connections and connection strength for each. Then asked the best people for intros. That's how he got his first 40 customers. "Almost willing success into existence" We talked to Prince about founder-led sales and sales best-practices - link in comments, enjoy!

Veridion, BibleChat, and Genezio just got listed by Sifted as one of the 5 Romanian startups to watch. Thank you for giving these shoutouts to our portcos, Karolina and Enis! #romanianstartups #veridion #genezio #bookvitals #startups #portfolio

Forget just copying success, it's time to innovate beyond it! Our latest ebook, "Copycats to Innovators: 61 Strategies You Can Steal Today!"  is your cheat sheet to leave the competition in the dust. Download your copy and implement these powerful strategies today! 🔗 https://bit.ly/3RTV14C Inside you’ll find how to: ↗ Boost your customer engagement ↗ Boost your AOV like a total boss 📣 Turn shoppers into brand advocates faster 🏆 Identify winning elements for future iterations Much more A huge thank you to all our incredible partners for their contribution to this resource! P.S. Feeling generous? Repost the knowledge (and the awesome strategies) with your network. Let's redefine the future of eCommerce together! #videowise #growthstrategies #ebook #partnership

🌱🌱Plants, plants , plants🌱🌱 Cultivate `24 Ohio AmericanHort just started and we are excited to welcome you at booth #3727 to discuss how data can bring value to your greenhouse operations. Lets make horticulture simple together. ☘ ☘ Just PM Florin Munteanu or William McGehee for a meeting. ☘ ☘ #Sera #makinghorticulturesimple #InnovationInAgriculture #JoinOurTeam #greenhouses #startup #horticulture #dataanalytics #agtech #Cultivate #fairs #Columbus

We're #hiring a new Business Development Representative in Canada. Apply today or share this post with your network.

I recently sat down with Underline Ventures as part of their series on founder-led sales strategies. In the early days of Colossyan, I found that sales came rather naturally to me, mostly because I was already working on fundraising and recruitment – two things that already required me to constantly pitch the company. Not to mention, the familiarity founders have with their product can be a huge advantage when it comes to getting your initial sales off the ground. Leveraging that familiarity to grow your sales internally before building out your sales team can significantly maximize your efficiency. It’s also important to remember that as a founder, you’re not just selling the product, but also your vision for the future. Sometimes that vision can make all the difference. 

Check out these 2 job openings at SERA:

Ivan Burazin of Daytona shares his top tips on how to set up a startup in the US as an European founder:

This evening in Bucharest we’ll be talking about founder-led sales with Florin from Veridion, in a discussion with Bogdan. This one is for you if you’re an early-stage startup founder doing all the sales, the first sales hire or part of the sales team at a startup, and want to learn more about scaling from Romania to Europe and the US. #event #meetup #sales #founder #veridion #founderledsales #salesteam #firesidechat