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Podcast

Restaurant Marketing School Podcast

Hosted by Michelin-rated restaurateur, Josh Kopel, Restaurant Marketing School provides daily hospitality marketing tips. Get the tools you need to communicate with customers and reach an entirely new fan base.

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Featuring Shaun de Vries

Meet Shaun de Vries, founder & director of Open Pantry Co, with more than 20 years experience in the hospitality industry.

How to Win with Hospitality

In this episode, Josh Kopel and Anthony Hamilton discuss how the level of hospitality we offer our guests is the ultimate competitive advantage.
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How to Discipline Your Staff with Support

In this episode, Josh Kopel and Anthony Hamilton discuss how to ensure our teams are held accountable but feel supported at the same time.
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How to Bridge the Gap Between the Front and Back

Josh Kopel and Anthony Hamilton sit down to discuss the proven tactics they’ve used to bring front of house and back of house employees together.
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How to Maximize Performance Within Your Teams

In this episode, Josh Kopel and Anthony Hamilton look at the tools leaders can use to support their teams as they strive for excellence.
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How to Make Managing Costs a Winnable Game

In this episode, Josh Kopel and Anthony Hamilton provide winning strategies for managing your costs.
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How to Establish a Continual Improvement Process

Josh Kopel and Anthony Hamilton discuss how continual improvements can be adjusted to inspire our teams instead of wearing them down.
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How to Make Your Menu Easier to Execute

Josh Kopel and Anthony Hamilton illustrate how innovations in menu engineering can streamline your restaurant’s operations and profitability.
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How to Use Your Specials Board to Move the Needle

Josh Kopel and Anthony Hamilton discuss how a chalkboard and a little salesmanship can transform your restaurant into a money making machine.
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How to Get Back to Basics on Effective, Trackable Marketing Campaigns

In this episode, Josh Kopel and Anthony Hamilton offer a step by step guide to planning and executing a winning marketing campaign.
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How to Flex as an Independent Operator In the Marketing World

In this episode, Josh Kopel and Anthony Hamilton discuss how independent restaurant owners and operators can position themselves in the market.
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How to Keep Expectations from Ruining Relations

In this episode, Josh Kopel and Anthony Hamilton discuss the right and wrong way to set expectations for yourself and your team.
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How to Ensure Amazing Company Culture

In this episode, Josh Kopel and Anthony Hamilton discuss the essential elements of a positive company culture.
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How to Avoid Employee Turnover

Josh Kopel and Anthony Hamilton offer simple strategies for ensuring that you keep the employees you currently have inspired and focused.
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How to Reduce Costs When You Can’t Raise Prices

Josh Kopel and Anthony Hamilton discuss how to win the battle against costs by improving efficiencies and eliminating waste.
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Meet Anthony Hamilton

Chef Anthony Hamilton has more than 20 years of restaurant experience, ranging from quick-service outlets to full-service catering to fine dining.
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How and when to sell your hospitality business

In this episode, Shaun de Vries and Josh Kopel discuss selling their own restaurant concepts and the lessons learned from those experiences.
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How to make delivery platforms work for you

n this episode, Shaun de Vries and Josh Kopel discuss all of the ways restaurants can maximize their delivery revenue without cutting corners.
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How to leverage your brand and diversify revenue

Shaun de Vries and Josh Kopel discuss the ways that restaurants are leveraging their brand equity to bring in more revenue in more ways.
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The type of hospitality concepts that will break through next

Everyone wants to know what the future holds for our industry and, though the future is impossible to predict, Shaun de Vries and Josh Kopel do see trends emerging. In this episode, they discuss the concepts that are clearly winning the competition for butts in seats. For more information on Shaun and his company, visit […]
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How and when to refresh your menu

Shaun de Vries and Josh Kopel discuss winning strategies to weaponize your restaurant’s menu to drive new business
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How to manage burnout and fatigue

Shaun de Vries and Josh Kopel share tips from successful restaurateurs who have figured out how to offer a balanced life to their teams.
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How to establish accountability with your team

Shaun de Vries and Josh Kopel discuss how accountability can serve as our greatest tool to inspire great people to join our teams.
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How taking inventory can save you a fortune

In this episode, Shaun de Vries and Josh Kopel discuss how taking inventory in a specific way can scale your restaurant’s profitability.
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How to choose the right POS system

Shaun de Vries and Josh Kopel discuss what one should look for when trying to find the right POS for their business.
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How and when to use QR codes

In this episode, Shaun de Vries and Josh Kopel discuss how restaurants can use QR codes to improve the customer experience.
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How to create a great work culture

In this episode, Shaun de Vries and Josh Kopel discuss the strategies they’ve used to ensure their teams feel heard, supported, and fulfilled
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How to establish incentives that work

Shaun de Vries and Josh Kopel use this episode to provide practical incentives that owners and managers can use to inspire their teams.
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How to create a positive employee experience

Shaun de Vries and Josh Kopel discuss the tactics and tools they use to ensure that their employees are inspired and supported.
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How to compose a killer a job description

In this episode, Shaun de Vries and Josh Kopel discuss the essential elements of a job description to find top notch candidates.
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How to cut costs when building a restaurant

Shaun de Vries and Josh Kopel run listeners through a proven process for reducing costs when building your restaurant.
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How to determine the right size for your next concept

In this episode, Shaun de Vries and Josh Kopel provide a formulaic guide for determining the square footage you need to be successful.
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How to post the right job ad

In this episode, Shaun de Vries and Josh Kopel discuss best practices for posting a job ad targeted towards your ideal candidate.
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How to ensure you’ve got the right equipment

Shaun and Josh talk about how to make sure you're getting the most out of your investment in your restaurant equipment.
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How to “wow” in the first 60 seconds

Shaun de Vries and Josh Kopel discuss useful tactics to ensure that your team “wows” your customer base from the moment they walk in.
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How to drive accountability and maintain standards

Shaun de Vries and Josh Kopel discuss tools and strategies for establishing standards and driving accountability with your team.
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How to lead through organized process

In this episode, Shaun de Vries and Josh Kopel run through their proven process for launching new initiatives with their teams.
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How to onboard your staff correctly

Josh and Shaun chat about best practices for onboarding staff to attract and retain the best talent.
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How to build a brand handbook

Josh Kopel and Shaun de Vries talk about how to build a brand handbook to best support your customers, employees, and business.
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How to win in the first 6 weeks of opening

Josh and Shaun talk about tested strategies for making sure that your first few weeks in business count.
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Meet Shaun de Vries of Open Pantry

Josh Kopel introduces his latest guest, Shaun de Vries, founder of Open Pantry.
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Featuring Jamie Oikle

Jamie Oikle is the owner of RunningRestaurants.com. He’s created playbooks and lessons for the restaurant industry for over 20 years.

How to combat the restaurant labor shortage

In this episode, Jamie Oikle and Josh Kopel discuss best practices when it comes to finding and retaining great talent.
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How to avoid leasing mistakes with new leases & renewals

Jamie Oikle shares tips and tricks for making the most of your restaurant lease.
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How to leverage tech in your restaurant

Jamie Oikle and Josh Kopel discuss how tech can help restaurants succeed.
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How to get the most out of delivery and online ordering

Jamie and Josh discuss how restaurants can win with online ordering and delivery.
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How to maximize the value of online reviews

Josh Kopel and Jamie Oikle chat about how to make the most of your restaurant's reviews.
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How to become an essential part of your community

Jamie and Josh discuss how and why your restaurant should become an important part of your local community.
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How to inspire salesmanship in your team

Josh and Jamie talk about strategies for fostering sales skills in your entire FOH staff.
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How to build culture into the fabric of your restaurant

In this episode, Jaime Oikle and Josh Kopel unpack the steps required to build and implement a world-class team culture in your restaurant.
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How to get the most out of loyalty and rewards programs

In this episode, Josh & Jaime Oikle unpack the right way to run loyalty and rewards programs so customers & restaurants benefit.
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How to build marketing hooks into your restaurant copy

In this episode, Josh and Jamie Oikle share the most compelling marketing hooks in restaurant copy to convert attention into butts in seats.
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How to avoid common website mistakes

In this episode, Josh and Jaime Oikle run through the most common restaurant website mistakes and how to fix them to improve conversion.
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How to use different types of email messages for different purposes

In this episode, Jaime Oikle and Josh Kopel discuss the different types of email messages a restaurant can send and the purpose of each.
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How to develop messaging for your email and social posts

In this episode, Josh and Jaime Oikle run through their favorite restaurant messaging to tackle on social media to gain audience engagement.
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How birthday marketing can boost sales and loyalty

Birthday marketing is the greatest missed opportunity in restaurants. Get the tactics to draw customers back while making them feel loved.
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How to build your mailing list

In this episode, Jamie Oikle and Josh Kopel talk proven tactics for collecting customer data with tips on turning data into a mailing list.
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How big data builds customer loyalty

In this episode, Jamie Oikle and Josh Kopel discuss customer data collection and a few practical tips on how to build out that system.
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How the marketing cycle works

This episode offers a view of how our marketing cycle works in conjunction so the work you put in reaps the same positive results.
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How to think about restaurant marketing

Jamie Oikle talks about marketing a restaurant. Separate fact from fiction on a topic that overwhelms restaurant owners & operators.
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Featuring Chip Klose

Chip Klose is a business coach and host of the Restaurant Strategy Podcast. He helps chefs and operators build more profitable restaurants.

Meet Jamie Oikle of RunningRestaurants.com

Meet new co-host and owner of RunningRestaurants.com, Jamie Oikle. He shares his background and his vision for this season of the show.
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How to maximize your impact on social media

Josh and Chip Klose discuss the most effective ways to tell your restaurant’s story to maximize your impact on social media.
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How to ensure product/market fit

Chip Klose & Josh discuss how to determine if your restaurant meets the needs of your community, & tips to improve product market fit.
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How to utilize analog marketing tools

In this episode, Josh and Chip Klose run through the oldest tricks in the book and why you should still use them to market your restaurant.
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How to avoid common email marketing mistakes

We’ve shared what to say in email. In this episode, we cover when & how to say it. Learn the cadence for the content you send through email.
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How to effectively brand your restaurant

Your restaurant’s brand is more than just your logo. Your brand encapsulates dozens of elements that should work together to create a singular story that resonates with your target audience. In today’s episode, Chip Klose and Josh Kopel discuss the proven branding tactics and strategies they’ve used to help restaurants transform from local gems into […]
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How to effectively promote events

In this episode, Josh and Chip Klose discuss the most effective ways to promote events to maximize ROI and minimize overwhelm.
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How to maximize your restaurant’s marketing ROI

In this episode, Josh Kopel and Chip Klose discuss how to calculate and maximize your restaurant marketing ROI.
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How to use email marketing at your restaurant

Is the email marketing at your restaurant working? In this episode, get a template for what winning email marketing looks like.
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How to tell a great "restaurant marketing story"

A great restaurant marketing story is formulaic. In this episode, Chip and Josh discuss how to tell your story in a way that resonates.
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How to understand the relationship between restaurant operations and marketing

In this episode, Chip Klose and Josh show you how restaurant operations and marketing work together to ensure the success of a restaurant.
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How to master restaurant product differentiation

In this episode, Josh and Chip Klose, discuss restaurant product differentiation and proven strategies to stand out in a crowded market.
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How to weaponize restaurant direct mail

In this episode, Chip describes the process to drive traffic to restaurants using the restaurant direct mail capabilities of the USPS.
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How to increase customer frequency

In this episode, hear the practical strategies that increase customer frequency without increasing expenses. Learn how to get more from less.
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How to sell more to your guests

In this episode, Josh and Chip take a deep dive into all of the ways that you can sell more to guests and get customers to spend more often.
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How to incorporate QR codes into your restaurant

In this episode, Chip and Josh give examples for the best ways to use QR codes in restaurants to maximize customer engagement and marketing.
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How to diversify revenue streams

In this episode, Josh & Chip share proven methods for how to diversify revenue streams through our most direct channels: catering and events.
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How to WOW your guests

In this episode, Chip and Josh talk experience-based tactics to wow your guests. Learn the systems and strategies proven to work for decades.
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How to position your restaurant within the market

In this episode, get a four-step framework for how to position your restaurant within your city so guests choose you over competition.
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How to leverage the two most common marketing strategies

The first step to increasing revenue is understanding the two most common restaurant marketing strategies. In this episode, we discuss both.
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How to use automation to romance the sale

Romancing the sale builds loyalty. In this episode, learn about the restaurant automation process involved in executing it. 
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How social media gets confused for marketing

In this episode, Chip Klose and Josh Kopel clearly define what your marketing efforts should look like and the role that social media plays.
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Featuring Paul McEnany

Paul McEnany is the founder of Plein Air, an agency that helps restaurants market more effectively. Learn more at ItsPleinAir.com.

How to sell before and after the meal

In this episode, Josh & Chip Klose share how to make your shoulders just as profitable as core hours with a restaurant upsell process.
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How to invest in social media advertising

Paul and Josh discuss how much to spend on social media advertising and where they've seen the highest return on investment.
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How to differentiate between advertising and marketing

Learn the difference between restaurant advertising and marketing and how they should be used within the context of a restaurant brand.
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How to avoid the biggest marketing mistakes

Restaurant mistakes come with a lesson. Paul and Josh talk about the lessons they've learned after marketing restaurants for decades.
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How to create a winning call to action

In this episode, Josh and Paul share proven call to action examples that convert eyeballs into butts in seats.
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How to determine which metrics to track

Restaurant metrics can be a powerful tool or a distraction. In this episode, learn why leading indicators can revolutionize your marketing.
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How to know when it's time to hire a publicist

Hiring a restaurant publicist is one of the best investments you can make, but timing is everything. Learn who to hire and when.
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How to adopt a successful marketing model

Hear a few restaurant marketing ideas that worked so well you should be using them yourself. Get a leg up instead of starting from zero.
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How to get ahead of the curve with your marketing

This episode explores practical ways to plan your restaurant marketing calendar months in advance without suffering from overwhelm.
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How to determine what your customers really want from you

This episode explains the "jobs to be done" framework that helps you understand what your restaurant customers want and expect from you.
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How to create value strategies that resonate

Learn how to package your food and beverage offerings around restaurant marketing messaging that creates value and resonates. 
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How to avoid marketing mistakes

In this episode, Paul McEnany teaches the lessons behind the biggest restaurant marketing mistakes to avoid, saving you time and money. 
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How to invest your marketing dollars

There are countless ways to invest your restaurant marketing budget. Learn proven strategies that earn the highest return on investment. 
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How to successfully launch a ghost kitchen

Hear Paul McEnany share proven tactics on how to successfully launch a ghost kitchen and ensure it stays open.
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Restaurant Marketing School | Influencer marketing that works

Influencer marketing isn't just for e-commerce brands. Popular restaurants use influencers to attract diners. Learn how with Paul McEnany.
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Restaurant Marketing School | Knowing what works

Creative restaurant marketing is a must to stand out in competitive markets. Learn how to measure marketing's impact on your business.
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Restaurant Marketing School | What's next for ghost kitchens

The future of ghost kitchens seems to change every week. Hear how the latest economic environment might help you capitalize on the trend.
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Restaurant Marketing School | How to boost 3rd party delivery

Learn the benefits and drawbacks of third party delivery services. Hear tips on earning more revenue through third party delivery.
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Restaurant Marketing School | Redefining your digital customer experience

Technology doesn't make everything better, but it can improve your customer experience. Hear the dos and don'ts of customer experience tech.
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Restaurant Marketing School | What is "organic" social media

Restaurant social media is the latest buzzword. Yes, it's important to be on social media, but how should you use it to seat more diners?
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Restaurant Marketing School | The power of branded content

In this episode, Paul McEnany and Josh Kopel discuss branded content for restaurants: What it is and how you should use it to attract guests.
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Restaurant Marketing School | Marketing in a recession

Hear Paul McEnany from Plein Air give actionable tips on marketing during a restaurant recession. Learn what to change and what to keep.
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Restaurant Marketing School | What's happening with "loyalty"

Hear Paul McEnany and Josh Kopel share tips on building a restaurant loyalty program that actually drives cusotmers to your business.
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Restaurant Marketing School | The Future of Virtual Kitchens

You might be all in on virtual kitchens or an understandable skeptic. Hear Josh & Paul discuss the marketing benefits of virtual kitchens.
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Restaurant Marketing School | Meet Paul McEnany

Paul McEnany founded Plein Air as an agency for restaurant brands. Hear how he helps them elevate their brand & connect on social media.
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Featuring David Scott Peters

David Scott Peters teaches operators to cut costs & increase profits with his Restaurant Prosperity Formula™. Learn more at DavidScottPeters.com.

Restaurant Marketing School | Get on budget next week

Is your restaurant tracking to your budget? Learn about restaurant budgeting and how to use it to your advantage.
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Restaurant Marketing School | Stop leaving profitability to luck

If you don't know your finances, you're operating blind. Learn how to maintain tight control of your restaurant finances.
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Restaurant Marketing School | Mastering Manager Logs

Your restaurant manager log is the unsung hero of your business. Learn how to create the best possible version for your restaurant.
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Restaurant Marketing School | The best way to calculate COGS

You hear about restaurant cost of goods sold on every podcast. But do you know the best way to calculate COGS?
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Restaurant Marketing School | Chart of Accounts

Hear David Scott Peters teach how to use chart of accounts to be a stronger financial expert in your business.
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Restaurant Marketing School | Explode Your Restaurant's Profits

Hear David Scott Peters and Josh Kopel discuss reducing your restaurant breakeven point to impact profit without raising pricing.
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Restaurant Marketing School | Bulletproof Bonus Program

Learn the essentials to building a restaurant bonus program that inspires the right performance and keeps leadership motivated.
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Restaurant Marketing School | Catch Theft Immediately

Hear Josh Kopel & David Scott Peter's discuss restaurant theft, impact to profitability, & how to keep it from happening at your restaurant.
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Restaurant Marketing School | Systems to Stabilize Your Kitchen

Hear Josh Kopel & David Scott Peters discuss the kitchen systems you should put in place to stabilize operations during busy services.
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Restaurant Marketing School | Defining "great" hospitality

How have restaurant hospitality & guest expectations changed since 2020? Learn the new definition of standout hospitality.
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Restaurant Marketing School | Why chef means manager

In this episode of Restaurant Marketing School, explore the role of restaurant chef. Learn why your chef should be your best manager.
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Restaurant Marketing School | Reengineering your menu for success

Restaurant menu changes are a big decision. In this 5-minute episode, learn how to re-engineer your menu so it contributes to more profit.
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Restaurant Marketing School | The 3 numbers to ensure profitability

Food costs & labor are your biggest profit detractors. Learn three must-know numbers to decrease costs in this 5-minute episode.
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Restaurant Marketing School | Why every restaurant must use cost management software

Cost management software tracks the dollars you spend on food & beverages. Learn why that's so important in this 5-minute episode.
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Restaurant Marketing School | Results driven communication

Josh Kopel and David Scott Peters share examples of how communicating more effectively with restaurant managers can grow profits.
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Restaurant Marketing School | Fix labor costs through budgeting

Reduce labor costs with active budgeting. David Scott Peters discusses the most effective ways to create a labor budget and stick to it. 
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Restaurant Marketing School | Weaponizing manager meetings

Manager Meetings are the most underutilized tool in your restaurant's profitability arsenal. Use them to grow profits with these tactics.
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Restaurant Marketing School | 3 simple systems to drop food cost

Food cost has the biggest impact on a restaurant's profitability. Decrease food costs with these 3 simple systems from David Scott Peters.
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Restaurant Marketing School | Creating a culture of close to open

This episode focuses on restaurant culture. Hear Josh Kopel and David Scott Peters discuss instilling dedication from close to open.
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Restaurant Marketing School | Proactive vs. Reactive management teams

Restaurant management can make or break a new restaurant. Is your leadership team proactive or reactive? Listen to find out.
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Restaurant Marketing School | The number one reason restaurants fail

Hear Josh Kopel and David Scott Peters talk about restaurant failure. What's the #1 reason why most restaurants fail?
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Restaurant Marketing School | The most important number in the restaurant industry

Restaurant profitability is the end goal for all of us. But do you know the one number you need to know to get there?
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Restaurant Marketing School | The two most important systems any restaurant should have

Restaurant profits are hard to come by now more than ever. Learn two systems from David Scott Peters to predictably increase profits.
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Restaurant Marketing School | The 3 restaurant systems categories in order of importance

David Scott Peters explains the three foundational restaurant systems and how they functions within your business.
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Restaurant Marketing School | Meet David Scott Peters

Meet David Scott Peters. He teaches owners & hospitality groups to cut costs & increase profits with his Restaurant Prosperity Formula™.
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Featuring Kyle Inserra

“Recovering restaurant owner” turned real estate advisor, Kyle Inserra, focuses on the growth of emerging restaurant brands on a national basis.

Restaurant Marketing School l Why Authenticity Wins

In this episode, Josh Kopel and Kyle Inserra discuss how authenticity is a winning marketing strategy.
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Restaurant Marketing School l Retargeting as a Strategy

In this episode of Restaurant Marketing School, Josh Kopel and Kyle Inserra discuss how retargeting can be a powerful marketing strategy. 
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Restaurant Marketing School l Mastering Flow

In this episode, Josh Kopel and Kyle Inserra clearly define "flow" and how it can be weaponized in your restaurant operations. 
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Restaurant Marketing School l The Power of Pink

Josh Kopel and Kyle Inserra discuss the tactics, tools and strategies around standing out in a competitive restaurant marketplace. 
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Restaurant Marketing School l Native Delivery

In this episode, Josh Kopel and Kyle Inserra discuss native delivery and the marketing tactics to maximize its profitability.
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Restaurant Marketing School l Powerful Content Creation

Josh Kopel and Kyle Inserra discuss how showing the "ugly" side of the restaurant business can translate into busier restaurants.
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Restaurant Marketing School l The Strategy of Differentiation

Josh Kopel and Kyle Inserra discuss how to truly differentiate your restaurant in a crowded marketplace and the opportunities that presents.
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Restaurant Marketing School l Micro Influencers

In this episode, Josh Kopel and Kyle Inserra discuss the value of micro influencers and how to build relationships with them. 
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Restaurant Marketing School l Highlighting Your Team

In this episode, Josh Kopel and Kyle Inserra discuss content creation ideas around your team and your community. 
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Restaurant Marketing School l Text Message Marketing

In this episode of Restaurant Marketing School, Josh Kopel and Kyle Inserra discuss best practices for text marketing campaigns. 
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Restaurant Marketing School l How to Get the Most Out of Your Data

Kyle Inserra discuss tactics, tools and strategies to weaponize the data your restaurant is receiving on a regular basis.
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Restaurant Marketing School l Documenting Your Process

Josh Kopel and Kyle Inserra discuss content creation through the lens of viewer and what they want to get out of your social media account. 
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Restaurant Marketing School l Capturing the Moment

In this episode Josh Kopel and Kyle Inserra discuss the discipline needed to adopt a marketing-first perspective.
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Restaurant Marketing School l Meet Kyle Inserra

In this episode Josh Kopel introduces Season 13th co-host Kyle Inserra.
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Featuring David Dressler

David Dressler co-founded Tender Greens, the L.A.-based fast-casual chain he grew to 30 restaurants and $100 million.

QuietAdvisory.com | @davidtdressler

Ten Year Plan (Part 2)

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Ten Year Plan (Part 1)

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Leveraging Scale

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Founder's Fatigue

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Servant Leadership

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Winning Tactics of Successful Leaders

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Daily Decision Making Tools

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Partnership Agreements and Standards

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High Integrity Exits

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The Fun Committee

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Team vs. Family

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Heart Centered Leadership

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Featuring Natasha Miller

Natasha Miller studied entrepreneurship at Harvard Business School and MIT and is a trained classical violinist and jazz vocalist.

Experiential marketing events

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Leveraging Virtual Assistants

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Does SEO matter?

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Transforming vendors into raving fans

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Marketing your restaurant to prospective employees

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Creating an Unforgettable Event

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Leveraging content to its fullest potential

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How to get publicity

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What Natasha learned planning the perfect event for herself

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Master event upsells

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Establishing value and charging accordingly

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How to land the big events

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Featuring David "Rev" Ciancio

Rev is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO.

TikTok Masterclass: Rev's Pro Tips

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TikTok Masterclass: Your Engagement Strategy

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TikTok Masterclass: Your Hashtag Plan

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TikTok Masterclass: Defining Great Content

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TikTok Masterclass: Perfecting Your Bio

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TikTok Masterclass: Account Type

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TikTok Masterclass: Modeling Success

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TikTok Masterclass: Building Your Plan

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The Taco Bell Theory of Marketing

Soft vs. Hard Calls to Action

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Social Media Content That Drives Engagement

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Bulletproof Welcome Email Flow

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Featuring Chip Klose

Chip Klose is a business coach and host of the Restaurant Strategy Podcast. He aims to help chefs and operators build more profitable restaurants.

Leveraging "Storyselling"

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Marketing vs PR

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Analog vs Digital

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Internal Marketing

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Spark Word of Mouth Advertising

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The Power of Engagement

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Transaction, Value and Price

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Luxury vs Commodity

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Marketing to Potential Employees

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Customer Centricity

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Frequency, Recency, and Monetary Spend

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Changing the Way We Say Goodbye to Guests

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Featuring Shawn Walchef

Shawn Walchef is the founder of Cali BBQ Media, a media marketing coach, restaurateur, Digital Hospitality podcast host & proud new dad.

The perfect time to start marketing

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Community leadership via NextDoor

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The importance of showing your work

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Marketing Masterclass: Sam the Cooking Guy

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Setting expectations is 4 walls marketing

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Unleashing the power of Yelp Connect

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Scaling Audience

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Building a Media Team

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Shawn Walchef’s Worst Investments

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Becoming an Omnichannel Brand

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Getting Personal

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Media Mentorship & Coaching

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Featuring Josh Kopel

In this season, Josh Kopel takes the mic himself to share actionable learnings from decades in the restaurant business.

Creating Win-Win-Win Situations for Your Staff, Your Restaurant, and Your Patrons

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Virgil Abloh's Cheat Codes: The Merits of Minor Edits, Imperfection, and Questioning Your Existence

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Becoming a Mindreader: The Secret to Motivating Your Staff and Patrons to Do What You Want

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The Power of Popsicles: Building Delight in Your Restaurant

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5-Minute Restaurant Marketing: Building an Effective Marketing Plan With Next To No Effort

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The More You Know: Utilizing Yelp to Dominate In Your Market

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Increasing Your Per-Customer Spend: The Perfect Check

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Podcasting 101: The Fundamentals of Success

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Becoming The Food Network: Social Media Marketing School

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The Painless Way to Increase Your Menu Prices

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The Merits of Internal Marketing: Building Employee Commitment

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My 3 Biggest Marketing Mistakes: Lessons From 20 Years in the Industry

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Featuring Josh Kopel

In this season, Josh Kopel takes the mic himself to share actionable learnings from decades in the restaurant business.

Audience vs. Community: Understanding the Difference to Harness the Power of Both Season 7: Episode 36

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Leveraging Vendor Relationships: How to Communicate So Everybody Wins

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The One Hire You Can Make Today to Maximize Your Restaurant’s Profitability Tomorrow

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How Asking the Right Questions Maximizes Profit

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Maximizing Exposure and Messaging Through a Community of Brands

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The Art of Delegation: Making Space to Work on Tomorrow Today

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How to Leverage the 5 Pillars of Quality in Your Restaurant

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The Religion of Restaurants: Consistent Messaging

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Owning a Word: The Power of Creating Mental Association

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Marketing by the Numbers: How to Make a Million Dollar Restaurant

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The Birth of a Brand: How to Transcend your Restaurant into an Idea People Rally Behind

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Your Brand Promise: Every Restaurateur’s North Star

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Featuring Restauranttopia

Restauranttopia focuses on all things related to restaurant management and operations from hosts David Ross, Brian Seitz, and chef Anthony Hamilton.

Catering to Dietary Restrictions as a Marketing Strategy

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How “Take and Make” or “Cook and Book” Can Add Revenue

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Loved Employees = Loved Customers

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Your Competition is Your Greatest Asset

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The Missed Opportunities with 3rd Party Delivery

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Fighting Complacency in Your Restaurant

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Price is a Story You Tell Your Customers

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Transform Your Employees Into Marketing Machines

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The G.A.M.E. of Life

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The Anatomy of a Social Media Post

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How to Audit your Digital Assets

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How many decisions do your employees make each day?

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Featuring Matt Plapp

Matt Plapp is a husband, father, marketer, author, speaker, consultant & business coach.

How to effectively market when you’re doing well already

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Couponing can and will kill you, unless you make this change

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Mass media and what you don’t know

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Catering Marketing 101: How to find decision makers

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Grassroots tools to use to properly market your restaurant

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How to build email campaigns that resonate with your target audience

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The biggest mistakes you’re making on your social media posts

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Training your staff to get people excited about giving you their information

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Using live video to build your brand…IT’S FREE!

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How to build a GIGANTIC database from Facebook & Instagram

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Leverage your online traffic

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10x your list growth through the right call to action

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Featuring Lael Sturm

Lael Strum is a digital marketing expert and revenue consultant.

How to spend a $150 marketing budget

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If Lael was to open a restaurant, here’s how he’d market it

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How to use #hashtags

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Using groups to distinguish your restaurant

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What and how often should you post on social media?

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Keys to audience growth

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Be authentic in your marketing (and your life)

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How to not lose your shirt in digital advertising

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Should you mix personal and professional on social media?

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Social media rules to live by

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Email marketing basics

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So you want to podcast?

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Featuring Matt McAllister

Matt McAllister is the Head of Restaurants Marketing at Yelp. He’s led marketing teams for healthcare, real estate, media, and tech companies and co-founded a digital marketing agency in 2017.

What restaurants can learn from early-stage tech startups

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Building a customer journey map

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Using chat tools to win searchers

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How to earn press without a PR agency

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Covering your digital bases: Google My Business, Maps, and Yelp

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Mobile Billboards

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Channels don’t matter unless you have something unique to say

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Audience personas: Why knowing who is more important than knowing what

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Why you should hire an SEO consultant

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Nurture campaigns – market while you sleep

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The power of maniacal focus. Why it’s better to say no than yes

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How to use your website as a testing ground for free (using Google Optimize)

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Featuring Andy Rosenbloom

Andy heads up the marketing team at the Buyers Edge Platform.

Expansion Series: Food Truck FAQ.

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Expansion Series: Creating multiple concepts

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Expansion Series: Choosing the right location

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Expansion Series: When is the right time to expand?

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How to active brand evangelists

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What is a net promoter score?

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Marketing for Catering & Events

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Should you have manufacturer brands on your menu?

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Branding your bar program

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The value of scratch ingredients

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How to communicate quality

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Sustainability as a marketing tool

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APRIL 2021

What to steal from you competitors

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How to write a newsletter people are excited to receive

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Our worst marketing mistakes

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Powerful questions to ask on customer surveys.

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The importance of networking with industry peers

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Essential elements of a restaurant’s branding

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What is Clubhouse and how restaurateur’s can leverage the app

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Instagram hacks to double traffic

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Google's major ranking factors

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How to use retargeting ads to generate customers

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How to market your retail products online

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These New Marketing Trends will be Everywhere in 2021

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March 2021

March 23

Why you shouldn’t create content daily.

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March 22

How to create a recognizable brand like Nike.

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March 19

How important is a good logo?

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March 18

How to leverage search intent.

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March 17

The importance of customer surveys.

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March 16

Why your Instagram isn’t generating customers.

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March 15

Should your website have a podcast?

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March 12

What you should start doing with your restaurant’s marketing.

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March 11

What you should stop doing with your restaurant’s marketing.

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March 10

Why current information is vital to restaurant success today.

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March 9

Tools to grow traffic to your restaurant’s website.

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March 8

Content tools that will make your restaurant shine.

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February 2021

February 19

What goes into creating great content?

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February 18

How often should I be posting on social media?

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February 17

Should I be using email to market my restaurant?

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February 16

Content ideas for your restaurant’s Instagram account.

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February 15

How to make your restaurant’s content go viral.

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February 11

How to promote your restaurant’s content using tactics that work today.

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February 10

What should I be posting to social media?

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February 9

How restaurants can use Twitter effectively.

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February 8

How to gather customer reach for free.

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February 5

Which social media platforms should your restaurant be on?

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February 4

How to create a digital marketing strategy for your restaurant.

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February 3

Important tools to run your restaurant digital marketing efforts.

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January 2021

January 29

How to write a top-performing blog for your restaurant

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January 28

How to make your restaurant’s marketing stand out

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January 27

How you should promote your restaurant’s blog on Twitter

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January 26

What to do when you run out of restaurant marketing ideas

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January 25

How to get more diners with social media influencers

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Join the team with 433 million diners seated since 2017