Maria do Carmo Sousa Prates

🎙️ Last week, I had the pleasure of joining bTV Media Group and Zhivka (Jiji) Popatanassova to discuss the future of media and the communication profession in the age of artificial intelligence, as well as the role AMEC Measurement and Evaluation has to play as a leading communication industry body. Here are the key highlights from the interview: 📊 I spoke about the multi-faceted role of media measurement and evaluation. It serves not only as a tool for measuring communication but it also plays a critical role in identifying mis and disinformation and propaganda. 📰 The ability to track and measure the public discourse as presented by the media is an essential part of management. As such, we are committed to supporting the communication community with robust media analysis techniques and tools designed to detect and combat disinformation effectively. 💡 I highlighted the importance of leveraging media evaluation for various purposes, including strategy development, business diversification, fostering equality and inclusion initiatives, and conducting competitive analysis. Big thanks to bTV for giving me the opportunity to share my thoughts on the future of media and communication! Read more about our discussion in English here 👉 https://lnkd.in/eyetZn3J  And in Bulgarian here 👉 https://lnkd.in/eHfYnnhp  #AMEC #bTV #FutureofMedia #AI #FakeNews #Journalism #communicationmeasurement

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“Digital-first publications are built to leverage the strengths of digital media, offering a more engaging, accessible, and user-friendly experience than traditional print or PDF formats.”  📖✨ Learn how switching to digital-first publications can transform your EU organisation’s communications. This will make your evidence-based research and information more visible, interactive and accessible for your audiences across all devices. Dive into our blog for a comprehensive look at the benefits of this approach! 🔍 Read the full blog at https://lnkd.in/eZiUwtsV #DigitalTransformation #DigitalPublications #EUCommunications #EUcomms

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Got 5 minutes? ⏱️ I recorded this video for IABC reflecting on my designation as a Fellow (the highest honour in my profession 🏆), my career, and what I see as essential for communication leaders as they navigate an era of change and disruption. ⛈️ 🔄 Hopefully, there are a few nuggets of wisdom that are worth your time 😊. #careeradvice #internalcommunication #wisdom #lovewhatyoudo

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Olympic Games and Corporate Communication: Lessons of Excellence and Cohesion 🌍 Medals at the Olympic Games require years of training, teamwork and a well-planned strategy. In the same way, it is important to note that corporate communication can also be a field where this excels. Like some athletes, there are some things that companies need to do: 🥇 Be meticulous about their preparation: This is essential for success in both fields. 🥈 Work as a team: Each department or member of the Olympic team has a critical role to play in achieving that goal. 🥉 Overcoming complex challenges: This adaptability is similar to how athletes do before a competition when their strategies change rapidly. In short, both sport and communication achieve excellence because of passion, dedication and a clear focus on objectives. If you want to take your organization's communication to another level let me know. Antonio Torres 📱 52 55 54056038 📩 [email protected] #communication #olympic #excellence

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Yesterday I mentioned how I help clients and businesses of all sizes approach #Portuguese markets through well-crafted content. Here's what I didn't mention: Most of my expertise is with #beauty brands. These include both luxury or broader consumer brands who look at #Portugal and #Brazil as a territory worth exploring. Whether through localization, translation or the creation of fresh copy, I have a proven record of placing top brands in front of 200 million new users. Should you find my proposition valuable to your line of business, I'd love to hear from you. #portuguesecontent #content #localization #translation #copywriting

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