Parfois

Taif Park Mall of Arabia We are delighted to announce the opening of our latest store at Taif Park Mall of Arabia. After opened Nakheel Plaza las February, Taif Mall of Arabia marks our 29th location in Saudi Arabia. This new store spans 130 m² and represents a celebration of elegance and minimalism. We have meticulously designed a fresh and contemporary space that invites customers to immerse themselves in the world of Parfois. The store features premium materials such as white stone, natural oak wood, and micro cement, to create an atmosphere of lightness and warmth. Additionally, the store boasts a large storefront that allows a view of the entire interior. Looking ahead, we are excited to share that we plan to open an additional seven stores across the country by the end of the year, further expanding our presence and commitment to the region. #PARFOIS #SaudiArabia #Fashion #NewStoreOpening #FashionForward #RetailExpansion

The Bridal Collection At Parfois, we reinterpret bridal in The Bridal Collection, an exclusive array of unique pieces inspired by the meticulous craftsmanship of Portuguese artisans. These pieces have been handcrafted from restored crochet fabric scraps to minimize the marks of time, giving a second life to these delicate materials made in Portugal, highlighting artisanal sewing and fabrics. The original colors of the crochet have dictated the color palette of this collection, which predominantly features light and natural tones, resulting in timeless luxury designs. This exclusive capsule collection showcases a selection of unique dresses, modeled by Paula Anguera and Lívia Eduarda, in a dreamy setting like the Bussaco Palace Hotel in Portugal, an elegant Manueline palace situated in a protected natural area. Find it online at www.parfois.com #parfois #bridal #bridalcollection #newin

We present our new store in La Vaguada, Madrid, Spain. We are very proud to announce the reopening of our store in La Vaguada Shopping Center featuring a sales area of more than 200 m2. This space is designed to embrace a much more minimalist store concept with a renewed image, aiming to offer customers a better and more immediate shopping experience. The design is more spacious and luminous, highlighting the brand's various collections and emphasizing greater visibility for its apparel line and exclusive collections. The store prioritizes transparency and open spaces, with the goal of bridging the interior and exterior of the store. This invites our customers to discover the new space and the latest trends in the collections directly from the exterior display. Consequently, this new Parfois store offers spaces designed with durable and timeless textures, creating a warmer and more welcoming atmosphere thanks to the fusion of neutral colors that give a sense of lightness to the space. Parfois is currently present in 72 countries, with more than 1,050 stores, on parfois.com, and in strategic marketplaces. It continues its growth with the latest openings in Turkey, Saudi Arabia, Mexico, Vietnam, Azerbaijan, and Greece. #Parfois #Fashion #Expansion #NewStoreOpening #Spain

Expanding our footprint: new stores in Vietnam and Greece. We are delighted to share the opening of two new stores that reinforce our global presence. To continue our strategic expansion in Vietnam, we have opened a new Parfois store in the city of Ho Chi Minth. This brings a total number of 12 stores across the Asiatic country.      The store that counts with 77m2, evokes a minimalist and cozy atmosphere, always keeping our brand identity wherever we go. Moving to Europe, in May 30 we will present a new Parfois store in Athens, bringing our total store count across Greece to 24. Our new 135m2 store will have a minimalist and modern design that follows our line of a renewed and conceptualized image to offer a better and more immediate shopping experience to your clients. We currently have over 1050 stores around the world, placed on 72 different countries, with a special focus on strategic expansion in Italy, France, Turkey, Saudi Arabia, Mexico and Vietnam. Apart from that, we keep investing on our digital presence so you can have the best online shopping experience at parfois.com. #Parfois #Fashion #Expansion #NewStoreOpening #Vietnam #Greece

Fiscal Year 2023 Review Parfois has continued to show strong operational performance in 2023, supported by the strength of our teams and the excellent execution of our omnichannel business model. With a presence in over 70 countries and more than 1,050 stores worldwide, we have strengthened our ecosystem of channels and partners by making strategic expansions in countries such as Italy, France, Turkey, Saudi Arabia, Mexico, Vietnam, and Israel, with a total of 120 openings and renovations during the fiscal year 2023. In addition to our physical stores, we have made a significant investment in the brand and our digital presence, with parfois.com operating directly in 14 markets and expanding our omnichannel approach to ensure an integrated shopping experience across all our brand channels. For 2024, our ambition is to maintain this growth and surpass ourselves each year until we reach one billion euros. #BeParfois

LOVE U MUM For Mother's Day, at Parfois we are launching a new capsule that all generations of mothers can connect with. This collection focuses on simple and light clothes to make the most of with the little ones, always with a special touch of color. Available now in stores and online https://www.parfois.com #parfois #mothersday #family #fashion #SS24 

We present our latest collection "The recipe" in Lisboa. On March 21st, between we opened the doors of Quinta das Pintoras in Lisboa to present our latest collection, SS24 "The Recipe". The event was attended by fashion journalists and our #ParfoisAndFriends. The carefully crafted ambiance at Quinta das Pintoras transported guests to a traditional and cinematic setting, providing a moment of socializing and sharing as they explored the new collection. Quinta das Pintoras was strategically chosen to elevate the essence of the collection, using not only a more classic room with details that perfectly contrasted with the collection but also an exterior terrace in stone and tiles, surrounded by trees. The interior room served as the central stage for the collection exhibition. Arranged around a stunning catering table, an installation created through the synergy of artist Omer Gilony with the renowned Portuguese catering by Maria Fernandes Tomás. A creative masterpiece inspired by the collection's lace patterns contrasting with colorful food. Outside, besides lounge areas overlooking the river, accessories from the new collection were displayed on a central table, providing guests with an overview and the opportunity to enjoy the ambiance. During lunchtime, guests were further surprised with a show cooking of delicious tomato tartare, prepared by chef Happy Foodies. It was in a relaxed atmosphere, on the first day of spring, that the brand provided an authentic and dynamic experience, presenting the new pieces of the SS24 collection. #SS24collection #ParfoisAndFriends #Fashionevents

Strengthening our presence with a new Parfois store in Rome. We continue strengthening our presence with a new Parfois store in Euroma 2. This expansion marks another milestone in our journey as an international fashion brand, bringing our total store count in Rome to 12 and 59 across Italy. Our new 190m2 store embraces a minimalist design concept, featuring premium materials like white stone, natural oak wood, and micro cement, combined with refreshing green elements, creating an atmosphere of timeless elegance and sustainability. We currently have presence in 72 countries, over 1050 shops, and strategic expansions in Italy, France, Turkey, Saudi Arabia, Mexico and Vietnam. In addition to our physical stores, we've been investing heavily in our digital presence, with parfois.com operating directly in 14 markets and expanding our omnichannel approach to ensure a seamless shopping journey across all our brand channels. #Parfois #Fashion #Expansion #NewStoreOpening #Euroma2

Last week we celebrated our new spring-summer 2024 campaign by giving pretzels to our HQ employees. 🥨    “The Recipe” for Pretzels is a tribute to the recipes passed down from generation to generation.   A collection that celebrates tradition and the contemporary, with garments that reflect a reconnection with our origins. Available now in stores and online: https://www.parfois.com/    #parfois #newcampaign #newcollection #fashion #SS24