Imagine for Life

Obrigado FNAC Portugal pela confiança na inovação que as neurociências do consumidor conseguem trazer às marcas através da exploração subconsciente das emoções dos utilizadores. #neuromarketing #inovação

Somos especialistas em neurociências do consumidor e estamos a recrutar participantes para estudos remunerados de neuromarketing. Esta é uma excelente oportunidade para fazer parte de projetos inovadores e integrar as mais recentes tecnologias ao nível das neurociências. Contacte-nos! 😉 Perfil dos candidatos: Leitores regulares (no minimo 10 a 20 livros por ano), utilizadores e não utilizadores de eReaders, com idades compreendidas entre os 20 e os 50 anos. Local: Atrium Saldanha Duração aproximada dos testes: 1 hora E-mail: [email protected]

We're #hiring a new Consumer Neuroscience - Research and data analyst in Lisbon Metropolitan Area. Apply today or share this post with your network.

Somos especialistas em neurociências do consumidor e estamos a recrutar participantes para estudos remunerados de neuromarketing. Esta é uma excelente oportunidade para fazer parte de projetos inovadores e integrar as mais recentes tecnologias ao nível das neurociências. Contacte-nos! 😉 Perfil dos candidatos: entre os 40 e os 70 anos de idade Local: Saldanha Duração aproximada dos testes: 1 hora E-mail: [email protected]

#happyholidays #imagine

Where neuroscience meets marketing The merge of these two areas, also known as consumer neuroscience, allow us to transfer the insights from neuroscience to consumer behavior by applying neuroscientific methods and techniques to marketing relevant problems. These new neuroscience techniques can reveal us brain information that goes beyond what even the most carefully crafted questionnaires or other behavioral measures can tell us. From a neuromarketing perspective, we aim to understand the subconsciousness mechanisms that control the way our choices lead to actions. And most of all, how can we optimize that knowledge. . . #imagine #neuroscience #brand #neuromarketing

Usually, companies use focus groups to understand consumer’s perspective about a product or a service. And this feedback is given after the experience happened and it’s based on a memory recall. This lead us to a higher level of uncertainty and consequently to a lower capacity to predict consumer’s response. Because almost 90% of our decision are subconscious, we can use consumer neuroscience techniques to understand what leads a consumer to take that decision and what drives it emotionally. And, by the end of the day, these neuromarketing data will help us to make some predictions before the launch of a campaign, a product or a service. It’s your call to take your brand a step forward. . . #imagine #neuroscience #brand #neuromarketing

Yes, you can have information form your sales. Yes, you can check your social media results. Yes, you can analyze the return on investment from a campaign. And yes, you can test your products or your communication through surveys, focus groups or questionnaires. But, do you really know if your clients are connected with your brand? And do you know the emotions behind that connection? Because those emotions are what in fact drives them to take the decision to buy and keeps them emotionally connected with your brand? In neuromarketing we have biometric data like never before that can help your company to be a step forward. . . #imagine #neuroscience #brand #neuromarketing #sales #communication #consumer

Somos especialistas em neurociências do consumidor e estamos a recrutar participantes para estudos de neuromarketing remunerados. Esta é uma excelente oportunidade para fazer parte de projetos inovadores e integrar as mais recentes tecnologias ao nível das neurociências. Contacte-nos! 😉 Local: Saldanha Duração aproximada dos testes: 1 hora E-mail: [email protected]