Você está planejando uma campanha de marketing de conteúdo. Como você garante que ele seja bem-sucedido?

Don't make it about you. Too often we create content that's all about us, I'm guilty of this. Make the content about the person that is reading it, the more you do that, the more they'll buy into it!

There is intangible wealth from those actions aligned for strategic mastery in tactical execution with specifics to be measured. The tangible impact from a brand anchored in wisdom of the heart that communicates its messaging well through marketing can position them to move further towards their long term goals. Clarity weights in its wisdom to embrace. There is an element of strategy to consider in communicating to new and existing customers for cultivating what seeds are being or have been planted to boost growth. Timing and resources are meaningful to define what can be gained from utilizing SMART criteria. Whatever is defined there is much to be said of those create further brand awareness with marketing that parallels to win.

Clearly define the goals of your content marketing campaign, such as increasing brand awareness, generating leads, or improving customer loyalty. Use SMART criteria for goals: Specific, Measurable, Achievable, Relevant and Time-bound.

Transmit. Create content that you enjoy creating. That you're obsessed with. Push this out, often. Make as much noise as you can first and you'll start to see what works or not. Insight tools will help provide empirical data instead of anecdotal, but don't ignore your gut. Once you feel like you know, THEN start looking at how you can build this sort of content at scans and repeat. Organically, this has worked for me across organisations in the digital, financial and not for profit sectors.

Go beyond vanity metrics: Don't just chase likes and shares. Align your goals with your business objectives. Aim for lead generation, brand awareness, or website traffic increases, and tailor your content accordingly. Use AI-powered analytics tools to quantify your target audience's pain points and preferences, ensuring your content resonates with their needs.

Know your target audience and create buyer personas. Understand their needs, preferences, pain points, and behavior. Tailor your content to resonate with your audience and provide value.

Imagine knowing your audience so well that you understand the social causes they support and advocate for. Now, picture connecting these causes to your brand's products or services, so that every time a customer engages with your brand, they contribute to those meaningful causes. They've performed a good deed that's now associated with your brand. It's certainly something to strive for!

Think beyond demographics: Understand their online behavior, content consumption habits, and industry trends. Leverage LinkedIn's rich data and AI-powered audience insights to create detailed buyer personas. Analyze LinkedIn engagement data to see what content types resonate with your target audience within the platform itself.

Dans une stratégie de contenus, vous allez produire différents types de contenus (blog, livre blanc, page web, réseaux sociaux, email…). Ils auront des objectifs variés selon leur position dans le parcours client. Pour favoriser l’adoption de ces contenus, il faut qu’ils répondent aux attentes de vos clients. Ainsi, il est important de définir vos personae. Ce sont des profils fictifs de vos différents clients avec leurs attentes, peurs et surtout leur comportement consommateur. Pour réaliser ce travail, vous pouvez utiliser des données quantitatives (web, sondage,…) et qualitatives (enquête téléphonique,…). Ces personae vous suivront ensuite pour toutes vos actions marketing, pas seulement votre stratégie de contenus.

you need to know who you are targeting and what these groups have in terms of needs, challenges and problems. speak to them in their language, build a personal relationship by making their actions and behaviors relatable.

Develop a content plan that aligns with your goals and resonates with your audience. Consider the types of content that will work best for your target audience, such as blog posts, videos, infographics, or podcasts.

Diversify, but strategically: While blog posts and infographics are classics, consider interactive quizzes, LinkedIn polls, or even video testimonials from your community. Use AI-powered content creation tools to generate variations and optimize existing content for different platforms and audiences.

Pour choisir votre type de contenus, vous pouvez déjà dans un premier temps observer ce qui fonctionne sur votre marché ; un bon audit de votre concurrence vous offrira quelques vérités pour démarrer du bon pied. Ensuite, je pense qu’il n’y a pas de règles, vous pouvez suivre ce qui fonctionne déjà ou bien prendre de cours le marché en innovant avec un contenu jusqu’alors pas traité ainsi par vos concurrents. Mon conseil, c'est l’ab test et le suivi de performance. Vos KPIs seront la meilleure réponse pour savoir ce qui fonctionne ou pas ; vous finirez par trouver l’angle de communication qui incarne le mieux votre entreprise pour vous différencier.

Selecting appropriate content types is crucial for a successful content marketing campaign. Begin by understanding your audience and their preferences. Choose content formats that align with your campaign goals and resonate with your target demographic. Whether it's blog posts, videos, infographics, or interactive content, the variety of content types allows you to cater to different learning styles and preferences. Experiment with diverse formats to maintain audience interest and engagement. Regularly analyze performance metrics to identify the most effective content types and refine your strategy for optimal results.

Strategically diversify your content formats to cater to different preferences within your target audience. Recognize that some may prefer consuming information through visuals, while others lean towards in-depth written content or audio formats. By offering a variety of content types, you ensure that your message reaches a broader audience, accommodating diverse learning and consumption styles.

Strategy for Right Content Marketing campaign is to treat it like shopping from a candy shop. -Before investing in bulk, have a little taste of it. - See, ‘which’ post of your worked best in past, and then find ‘why’ - Try to replicate the learning in a new post with betterment - Now, once you get your secret recipe; maximise it. However, do it step by step. Don’t invest too low (a wastage) and don’t invest too much (high risk). In my experience, best posts are not the one which gets more likes (interaction) but right interaction and lead conversion. Happy Content Making ❤️

try out what kind of content works and at what times. be professional and analytical when planning content. also nobody posts on the fly anymore but on demand. plan your campaigns and posts in beforehand but not too long before because you want to be able to use current happenings, don’t make it look like you planned it.

Plan like a pro: Don't leave it to chance. Use AI-powered scheduling tools to plan your content calendar, ensuring a consistent flow of engaging content. Leverage LinkedIn Pulse Publisher to schedule posts in advance and target specific audience segments within the platform.

Notion est sûrement, à ce jour sur le marché, le meilleur outil pour ordonner et construire un calendrier de contenus à votre image. Pour opérer cette stratégie de contenus, soyez juste sur vos forces en présence. Soyez ambitieux, mais ne vous brûlez pas les ailes à vouloir trop en faire trop vite. Par exemple, il vaut mieux démarrer avec 1 contenu par semaine pour ensuite créer une vraie machine à contenus ultra efficace.

Develop a content calendar that outlines the publication schedule for your content. Consistency is key in content marketing. Plan content topics and themes in advance to ensure alignment with your objectives and audience needs.

Quality over quantity: Prioritize valuable, informative, and well-written content. Use AI-powered tools for grammar and plagiarism checks but let your unique voice shine through. Tailor your content for both search engines and social media algorithms, using relevant keywords and engaging visuals.

Encourage audience engagement through comments, social media discussions, and user-generated content. Respond promptly to comments and messages, fostering a sense of community around your brand.

The best part is storytelling in any content. Generative AI can create a blog but the spice that comes with real thought and writing is that makes things interesting. Creation is team work. Many AI tools are available for editing also, but the thought must be your own.Google Analytics works. But, unless you pay for the analytics you won't get the insights. Paid Semrush works well. You need to invest in here for sure. This is the most important aspect.

In my experience, quality content is crucial. I'll personally craft blog posts, collaborate with professionals for videos and infographics, host podcasts, and coordinate webinars. To optimize content, I'll focus on SEO, engaging visuals, and mobile-friendly formats. Social media and email campaigns will expand reach and engagement, ensuring consistency and quality throughout.

Elevate your content to excellence. Assemble a team of creatives – writers, designers, videographers – each a maestro in their field. Arm them with the finest tools and resources to forge content that's not just seen but felt. Infuse every piece with SEO magic, social media savvy, and mobile-friendly grace. Adorn your content with compelling keywords, magnetic headlines, vivid images, strategic links, and irresistible calls to action. This isn't mere production; it's a meticulous craft, shaping content that resonates, engages, and converts.

this is the most crucial step. you want to know what is working and what not. how much do you gain from these campaigns, what is the return on investment. use all analytics that you can find and utilize these data to optimize your spend and your budget accordingly. campaign need to bring you more revenue that what they cost you, or you are on. the wrong path.

Implement analytics tools such as Google Analytics to track the performance of your content. Monitor key metrics like traffic, conversion rates, and social shares. Use the insights gained to adjust your strategy as needed.

Data is your friend: Track your campaign's performance using LinkedIn analytics and other tools. Measure your progress against your defined objectives. Adapt and refine your approach based on data-driven insights. Engage with your LinkedIn community actively, responding to comments and questions to foster deeper connections.

Without a doubt the most vital part of any marketing campaign. You need to be able to gather reports, analyse results against your initial projections, and identify what did and did not work. Now you can learn, adjust and do it all over again!

Use data to remove your personal biases. There is content you love and think your audience wants, and then there is content your audience loves and wants. Data over time will help you hone in on what to produce regularly.

Run smaller campaigns yourself before hiring a firm or person. This will stop you from wasting a ton of money. It also allows you to control the costs and start understanding the data. You will become more knowledgeable and avoid getting scammed by a firm that may focus on the wrong analytics.

Focus on building long-term relationships with your audience. Provide ongoing value and stay connected through newsletters, updates, and new content. By following these steps, you can create a well-rounded and effective content marketing campaign that not only meets your goals but also resonates with your target audience. Regularly reassess and refine your strategy based on data and feedback to ensure continued success.

Start with a clearly defined strategy that includes understanding your target audience, setting measurable goals, and determining key performance indicators. Create high-quality, relevant content tailored to your audience's interests and needs. Employ a diverse mix of formats like blogs, videos, and infographics to engage users across different platforms. Utilize SEO best practices to enhance visibility and distribute content through the right channels, including social media and email marketing. Monitor performance regularly, analyze data, and be prepared to adjust your strategy for continual improvement. Engage with your audience, foster community, and encourage feedback to create a loyal following.

To launch a content marketing campaign using the 𝐒𝐓𝐀𝐑 𝐒𝐲𝐬𝐭𝐞𝐦: 1. 𝐏𝐫𝐨𝐩𝐨𝐬𝐚𝐥: Increase brand recognition, focusing on "Innovation and Reliability". 2. 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Adults aged 25-45, interested in technology, active on LinkedIn, Twitter, and Instagram. 3. 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Create articles, behind-the-scenes videos, infographics, and interactive posts. Start with teasers, followed by the official launch and weekly content. 4. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧: Use a content and marketing team, editing and design software. 5. 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧: Use LinkedIn, Twitter, Instagram, and email marketing, with paid ads and partnerships with influencers. This approach ensures that all aspects of the campaign are addressed.

No hagas contenido sin haber trabajado antes en tu producto, en tu embudo y en tu audiencia. El contenido es lo último que se hace, debe ser estratégico y alineado con todo lo anterior. De no ser así estarás haciendo contenido al azar, de temas que te apetezca, que no aportarán mucho a tu emprendimiento. Tampoco elijas donde poner ese contenido porque dicen que Facebook es no sé como o que youtube ahora lo está rompiendo. Debes hacer contenido allí donde mejor le encaje a tu avatar dependiendo de quién sea. Todas las fuentes de tráfico tienen una enorme duplicidad (quién usa meta usa youtube, google y linkedin por ejemplo) pero el mood en el que está el avatar es lo que cambia. Publica donde tenga el mejor mood para tu producto