O que você faz se seu mentorado precisar de ajuda para construir uma forte rede profissional na área de publicidade?

I would advise them to first build a list of people in the advertising field they would like to engage it. It can start by following them on LinkedIn and commenting their post. They can take it a step fist by engaging more in the DMs, explain how they find their content valuable. Once they have exchanged a few messages, asking for a call is ideal. Prepare your questions in advance, what would you like to learn?

Using a comprehensive approach encompassing social media outreach, targeted email campaigns, strategic content creation, and leveraging industry-specific networking platforms, I would guide my mentee in crafting a personalized digital marketing strategy aimed at establishing meaningful connections, fostering engagement with key stakeholders, and positioning themselves as a knowledgeable and valuable presence within the advertising community.

Identify goals: Help your mentee figure out what they want to achieve through networking (e.g., find a job, learn about a specific niche). Target the right people: Connect them with professionals in advertising who share their interests or career goals. Use a variety of channels: Encourage them to attend industry events, join online communities, and connect on LinkedIn.

Encourage them to attend industry events, workshops, and conferences to meet industry professionals. Suggest leveraging LinkedIn to connect with professionals and join relevant groups. Encourage informational interviews with seasoned professionals to learn and expand their network. Encourage active participation in online discussions and sharing valuable content to showcase expertise. Networking takes time, so remind them to be patient and consistent in building relationships.

First I would ask him to find the niche and build the content around it by following similar people in the industry and build a solid linkedin profile by making sure you tick mark all the details in your linkedin profile. Learn to write your expertise in your field or start with commenting relevant information on experts post. Also you can starting engaging with their posts by liking, sharing, reach out to new connections with a "add a note feature". Once you get good hold of it then start reaching out to your prospects or connect with your future prospects. Share case studies, learnings from your field. By following above one can build strong network portfolio.

Identify Target Connections: Encourage your mentee to identify individuals and organizations within the advertising industry that align with their career goals, interests, and aspirations. Attend Industry Events: Suggest attending industry conferences, seminars, workshops, and networking events where they can meet professionals in the advertising field, exchange ideas, and establish valuable connections. Join Professional Associations: Recommend joining relevant professional associations and networking groups such as the American Advertising Federation (AAF), Advertising Club, or local chapters of industry-specific organizations to expand their network and access resources, mentorship, and job opportunities.

Before networking, mentees should define goals and assess their network. Identify gaps: contacts in niche, region, or expertise level. Assess mentor, peer, and sponsor support.

There are many industry bodies which they can join. Also, joining may not be easy but they can start to offer some services or do some internship with them.I will say that the best place to start this journey is LinkedIn.Attend seminars,events, conferences, webinars and even subscribe to relevant podcasts.

Encourage mentees to explore various platforms like LinkedIn, Twitter, Clubhouse, industry associations, and alumni groups. Join those aligning with goals and interests. Update profiles, follow influencers, and engage with relevant content for effective networking.

If your mentee needs to beef up their professional network in advertising, guide them to start by attending industry events and workshops where they can meet the right crowd. Encourage them to get active on LinkedIn, joining relevant groups and participating in discussions. Remind them that networking is about giving as much as receiving, so sharing insights and helping others can really boost their visibility. Connecting with a few key influencers can also help propel their network growth—introductions can go a long way!

Guide mentees to personalize outreach, avoiding generic messages. Offer value based on contact's background or interests, like feedback or collaboration opportunities. Regular follow-ups, staying in touch, and showing appreciation for advice received are crucial for building strong relationships.