Quais são as melhores habilidades de pesquisa para melhorar o marketing de conteúdo?

Here are some of the best skills to excel in the game of content marketing: 1. Understand your audience- It's necessary to understand your audience. Make proper research using various tools such as Semrush, Google Analytics. 2. Follow SEO practice- Just writing a large amount of content is not enough. Make sure you follow SEO practices in your content. 3. Performance evaluation and experiment - It's important to evaluate your content timely in order to check whether your content is creating an impact or not. Evaluation also helps to know what works for you and what not.

Knowing your audience is very important. The most important part is to know your audience's expectation of your work and be able to work around it. Trying and testing new activities should be around your area of expertise or require a significant amount of effort. I do content around corporate finance and I know that is my audience's expectation. It is like they say, what you see and enjoy is coloured by your expectations towards it.

Don't just gather data ↳ Get to know your audience like a good friend. ↳ Dive deep into their quirks, desires, and pain points. ↳ It's not about numbers ↳ It's about understanding real people with real needs.

Most marketers seem to mix up user personas with buyer personas. Or at least their buyer personas are merely ‘buyer profiles’ - which are usually nothing more than an attractive way to display obvious or demographic data.  Buyer personas should include a buyer profile - which is a hypothetical buyer archetype, including demographics and psychographics - much like a user persona. But MUCH MORE IMPORTANTLY, they should include buying insights, such as the motivations, expectations, goals and doubts etc of those evaluating your product/service. Buyer interviews are a great way to glean this information. And don't just focus on customers who purchased. Buyers who didn't end up converting can help you reveal the juiciest insights.

To turn vast amounts of data into buyer personas, you'll want to tease out the following information: — Job titles and KPIs for your target audience (if B2B) — Goals and motivations — Common challenges and pain points — Purchase behaviors (e.g., how do they find a new product? What's their key purchase criteria?) — Additional demographic information or info about the type of company's where they work — What do they consider to be the most compelling part of your products or services? All of this information should be distilled and mapped to buyer personas that are shared internally so that your marketing team knows who they're creating content for and your sales team understands who they're making pitches to.

Think Sherlock Holmes, not a data analyst. Look beyond the numbers. ↳ What are they doing well? ↳ Where are they missing the mark? It's not about imitation; it's about finding your unique edge.

Your competitors is your mirror, by knowing what they offer and how people react to it. Then we can make a strong plan for things that attach the audience's attention. By knowing what your competitor do, you will identify the drawbacks they have, then make it as your strongest area.

In content marketing, scrutinizing your competitors is essential. It means studying their strategies, recognizing content voids, and grasping what captivates their audience. This examination guides your content strategy, allowing you to carve a distinctive presence in the market. By understanding competitors' strengths and weaknesses, you can refine your approach and craft compelling content that uniquely meets your audience's needs.

Investiga a tus competidores: ✓ Identifica qué les funciona; e ✓ Identifica sus puntos ciegos, lo que no han tocado o sus defectos. Apóyate en lo que les ha funcionado y mejora aquello en lo que fallan. De esta manera, tendrás un servicio que se destaque. El brasier de Spanx lo hizo. Sara Blakely se dio cuenta de que toda la industria se enfocaba en las copas (la parte delantera del brasier). Pero todos dejaban de lado la parte trasera (que molesta, deja marcas y hace rollos antiestéticos). Ella mantuvo la parte delantera del brasier y mejoró la parte trasera (los tirantes y los broches). Su brasier se vende como pan caliente: es cómodo, no se marca en la ropa y no deja marcas en la piel. Mejora lo existente y triunfarás. 🙌🏻

Sure, trends matter, but don't blindly chase them. ↳ Be a trendsetter. ↳ Understand the pulse of your industry and add your twist. ↳ Don't just follow; lead with your insights.

In order to follow industry trends one should be passionate about working on a topic or an idea. This allows it to become second nature for you to build content and automatically research. My content around corporate finance initially started from my investments and the data I would need to continue investing in the stock market.

This is why it's key for content marketers to collaborate with internal resources who are close to the product and customers. Subject matter experts (SME) on the sales team, engineering team, and product team can all provide valuable insight into industry trends and questions customers are asking. An easy way to share this insight is by updating existing content (rather than recreating the wheel each time). Say you have a blog titled "SEO best practices," and a major Google algorithm update rolls out. By updating the existing blog to acknowledge the impacts of this, you keep your content evergreen and deliver more value to readers.

Staying abreast of industry trends is pivotal in content marketing. It involves keeping a pulse on emerging topics, shifts in consumer behavior, and the latest developments in your industry. Regularly monitoring industry publications, forums, and social media ensures that your content remains current and aligned with the evolving interests of your audience. Incorporating these trends into your content strategy positions your brand as forward-thinking and relevant in the market.

It's not a brainstorm; it's a creative explosion. ↳ Think outside the box. ↳ Don't settle for the obvious. ↳ Your ideas should make people say, "Wow, I never thought of that!

It involves brainstorming, research, and creativity to develop topics that resonate with your audience. Utilize techniques such as keyword research, trend analysis, and audience surveys to uncover relevant and engaging themes. This process ensures a steady flow of diverse and valuable content that addresses the interests and needs of your target audience.

Validating content ideas is like conducting a thorough check to ensure they're spot-on. This includes digging into keywords, sizing up search volume, and getting insights from your audience. When you validate your content ideas, you're essentially confirming they resonate with what your audience cares about, meeting their needs and upping the chances of crafting content that truly matters and grabs their attention.

Skip the checkbox mentality. ↳ Instead, validate your ideas like a chef perfecting a recipe. ↳ Is it enticing? ↳ Does it solve a problem? If not, tweak until it's irresistible.

Improve your content style by studying design trends and your favorite creatives, to keep your visuals fresh and engaging for your audience. Sometimes, your visuals can be the thing that makes or breaks the deal.

Dive deeper than the surface. When I'm trying to figure out what my audience likes, who they are, habits etc. I act as if I'm an investigator. What's the commonality? Gather your data points and write them all down. Separate major points from minor points, they both matter but they are different. Watch what your target is posting, commenting, liking, following etc. Just these social media habits alone will tell you so much about your target.