Como motivar sua equipe de marketing de conteúdo a cumprir prazos e metas?

Content writers are here to meet (and exceed!) your expectations. By clearly stating, defining, and communicating your goals for a project or piece, your writer will have a better grasp on the end vision --- and can share that vision with you. I'd argue that there are fewer things more important than properly understanding your writers' time, as the article says here. Overloading leads to burnout, which directly leads to diminished quality. Not only is respecting your writers' time the ethical thing to do, but it's in your interest as well!

Define specific, achievable goals and deadlines for your content marketing team. Clarity around expectations helps team members understand their roles and responsibilities, reducing confusion and enhancing focus.

For me, since I transitioned from a content specialist to content manager, I truly felt the power of feedback in shaping a learning culture. Creating a space where feedback is a two-way street has encouraged continuous learning and adaptation, which is crucial in the fast-paced content industry. I’ve found it beneficial to not only offer feedback for improvement but also to actively listen to team members’ concerns, which can help identify and alleviate pain points, ultimately streamlining processes and improving content quality.

Individual team members should not be rewarded for simply meeting deadlines. Meeting deadlines is table stakes. And you risk inspiring jealousy this way. But if the team can meet its deadlines collectively in a month or in a quarter, rewarding the team for this effort can be a good way to keep them motivated.

Regularly acknowledge the team’s achievements and offer constructive feedback. Recognition boosts morale, while constructive feedback serves as a guide for improvement, fostering a culture of continuous growth.

Culture is the main reason why people stay in an organization. For content marketers, this is a top-most priority. If you allow them to grow with the right guidance and right set of feedback, while appreciating the efforts they put in to bring you business, I think that should do the trick.

Backing someone and giving them the long rope leads to a great output more often than not. Support is one thing that team members seek, not only on bad days but tough days when they just don't seem to go through the gears. Communication, feedback and flexibility go a long way in ensuring your team is performing on an optimum level.

Cultivate a work environment that values collaboration and support. Encourage open communication, provide resources, and address challenges collectively. A positive culture promotes teamwork and motivates individuals to contribute their best.

Delegation does not mean shying away from getting things done on our own but it is more of entrusting and empowering a team member to get the task done. It comes with a sense of ownership which will translate into better prioritization, time management & resource management. All key ingredients not only for that particular task/project but for the long term!

Empower team members by involving them in decision-making processes and allowing autonomy in their work. When individuals feel a sense of ownership, they are more motivated to meet deadlines and achieve goals.

Think of it this way, "What's in it for them?" With every progress your team makes, your business expands and earns. But they are stuck with the same salary and work routine. Therefore, it is important to recognize and reward their efforts on their big wins. Don't just throw a pizza party. Go above and beyond to give them something they actually like.

Create a system of incentives and rewards tied to meeting deadlines and surpassing goals. Whether it’s recognition, bonuses, or professional development opportunities, rewards provide tangible acknowledgment of hard work and dedication.

A good way to motivate a content team to meet its deadlines is to create a master calendar where all content deadlines are there for all to see. This way, if somebody is falling behind, others can see it, and peer pressure can be brought to bear so that team goals for which all are held accountable are not missed.

Content marketing teams are all about: a. Building synergy between creativity and business requirements b. Bring in out-of-the-box solutions c. Creative freedom If you give the team the time and space to work out these 3 things well, they will excel and stay motivated all the time. I have also seen these teams owning up the piece and then treating it like their own baby where every project they do has a goal of growth. Every time they will do something, the first question would be, why we are doing this, what we will achieve and how can we achieve. All they need is appreciation, support, time, and space to do what they are best known and hired for.

Compensate your team appropriately. If you're not paying at least the average for the level of experience a team member has, they will work for you until they find their next opportunity and then move on, taking all the knowledge and experience they have gained about your products or services.

Don't give a topic to a writer and expect magic. Writers write -- they don't pull rabbits out of hats. If I wanted a rabbit out of a hat, I'd call Penn and Teller. The best results come to life when editors develop outlines, provide competitor content, and share resources that help the writer take content to the next level. Offering this kind of support is an understated, yet crucial, morale builder. Team members feel supported when they're not left in an ocean of information to trend water (or words?) for themselves. Editors know they will get content that fits their vision. And clients are happy!