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  • Alcohol: The Magic Potion (2019)
  • 89 min | Documentary
Alcohol: The Magic Potion (2019)
89 min | Documentary

Alcohol: No substance in the world seems so familiar to us and is so incredibly diverse in its effect. Alcohol is available everywhere and this particular molecule has the power to affect all 200 billion neurons of our human brain in ...See moreAlcohol: No substance in the world seems so familiar to us and is so incredibly diverse in its effect. Alcohol is available everywhere and this particular molecule has the power to affect all 200 billion neurons of our human brain in completely different ways. But hardly anyone calls alcohol a drug despite its psychoactive and cell-destroying effect. Why do we tolerate the death of three million people every year? Have we turned a blind eye to the dangers and risks for thousands of years? What role does the powerful alcohol industry play with an annual turnover of 1.2 trillion euros in this on-going concealment? The author, who himself enjoys having a drink, looks into the question why we drink at all, what alcohol does to us and to what extent the alcohol industry influences society and politics. He travels around the world from Germany via England to Nigeria to detect aggressive trading practices of the global alcohol industry seeking growth in new markets at all costs. He also visits Iceland, which successfully made the turnaround: Where 20 years ago hordes of drunks roamed the streets, young people today master their need for relaxation and life stimulants without alcohol. The film has no intention to point a moral finger but nevertheless will significantly change the drinking habits of the viewer. See less
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Director
Composer
Cinematographers
Tao Ahler (drone cinematography) | Sebastian Bäumler | Alexander Fontana (drone cinematography) | Dan McCain | Martin Rattini
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Status
Edit Released
Updated Nov 14, 2019

Release date
Nov 14, 2019 (Italy)

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Cast

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20 cast members
Name Known for
David Nutt
Self - Neuropsychopharmacologist, Imperial College London Self - Neuropsychopharmacologist, Imperial College London   See fewer
Raphael Gaßmann
Self - German Centre for Addiction Issues (DHS) Self - German Centre for Addiction Issues (DHS)   See fewer
Harvey Milkman
Self - Psychologist specializing in cognitive-behavioral approaches to mood alteration, Metropolitan State University, Denver Self - Psychologist specializing in cognitive-behavioral approaches to mood alteration, Metropolitan State University, Denver   See fewer
Sarah Halpin
Self - Social Media Personality Self - Social Media Personality   See fewer
Paul Davies
Self - Managing Director Carlsberg Self - Managing Director Carlsberg   See fewer
Katherine Severi
Self - Institute of Alcohol Studies, London Self - Institute of Alcohol Studies, London   See fewer
Lorenz Gallmetzer
Self - Journalist and Writer Self - Journalist and Writer   See fewer
Stefan Gabányi
Self - Bar Owner and Ethnologist Self - Bar Owner and Ethnologist   See fewer
Ignacio Sánchez Ricarte
Self - Secretary General of CEEV (Comité européen des entreprises vins) Self - Secretary General of CEEV (Comité européen des entreprises vins)   See fewer
Ulrich Adam
Self - General Director, spiritsEUROPE Self - General Director, spiritsEUROPE   See fewer
Olivier van Beemen
Self - Journalist and Author of 'Heineken in Africa' Self - Journalist and Author of 'Heineken in Africa'   See fewer
Isidore Obot
Self - Psychologist and Epidemiologist, University of Uyo Self - Psychologist and Epidemiologist, University of Uyo   See fewer
Tunde Salau
Self - Former Member of the Administration Council of Heineken Nigeria Self - Former Member of the Administration Council of Heineken Nigeria   See fewer
Mika Häkkinen
Self (archive footage) Self (archive footage)   See fewer
Michael Musalek
Self - Psychiatrist and Psychotherapist, Sigmund Freud University Vienna Self - Psychiatrist and Psychotherapist, Sigmund Freud University Vienna   See fewer
Helmut Seitz
Self - Leading Internist, University of Heidelberg Self - Leading Internist, University of Heidelberg   See fewer
Miles Davies
Self - Former Bar Owner Self - Former Bar Owner   See fewer
Avani Dilger
Self - Psychotherapist and Addiction Counsellor Self - Psychotherapist and Addiction Counsellor   See fewer
Inga Dóra Sigfúsdóttir
Self - Social Scientist and Education Researcher, University of Reykjavik Self - Social Scientist and Education Researcher, University of Reykjavik   See fewer
Pálmar Ragnarsson
Self - Trainer and Instructor Self - Trainer and Instructor   See fewer
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