Better Done Than Perfect

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Better Done Than Perfect

The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

  1. SEP 20

    Implementing Self-service SaaS with Franciska Dethlefsen

    How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

    34 min

  2. AUG 16

    Measuring Paid Media for SaaS with Barbara Galiza

    How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

    36 min

  3. JUL 19

    PR Strategies for Founders with Sneha Saigal

    What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.

    30 min

  4. JUN 21

    Hybrid Messaging Approach with Carolyn Beaudoin

    How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.

    48 min

  5. MAY 17

    SEO Optimization for Existing Content with Kai Davis

    How can you get more mileage out of your existing content? In this episode, we talk to Kai Davis, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.

    41 min

  6. APR 19

    Data-powered Growth with Arpit Choudhury

    How do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.

    40 min

  7. MAR 22

    Pricing and Packaging for SaaS with Dan Balcauski

    How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.

    44 min

  8. FEB 23

    Running a Portfolio of Products with Tim Schumacher

    How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.

    34 min
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5
out of 5
8 Ratings

About

The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

Information

  • Creator
    Userlist
  • Years Active
    2020 - 2024
  • Episodes
    81
  • Rating
    Clean
  • Copyright
    © Better Done Than Perfect by Userlist
  • Show Website
    Better Done Than Perfect

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