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Get to know every detail of your forms with in-depth analytics. Make reliable decisions based on user interactions, and adjust your forms for higher conversions.

Your website's forms are often the gateway to conversions. They're essential for capturing leads, understanding visitor intent, and securing online transactions. But how do you know if they're performing at their peak?

Matomo's Form Analytics plugin dives deeper than typical analytics, revealing not just how many people visit your forms but also where they hesitate, what causes drop-offs, and which fields boost or hinder your conversions.

“We made specific adjustments based on Form Analytics, resulting in 3 times the leads in just a couple of days.”

Jess Dunbar
Marketing Lead at Concrete CMS

How Form Analytics Works

Get an Overview of Your Forms' Performance

Explore how visitors interact with your forms — from those who begin and then abandon to those who return to complete their inputs.

Identify any barriers they might face and address them swiftly to lift your conversions.

Get an Overview of Your Forms' Performance

Comprehensive Form Analytics at Your Fingertips

See every form metric you can think of in one simple dashboard. Identify trends and visitor behaviours, such as the time to complete a form.

Comprehensive Form Analytics at Your Fingertips

Dive Deep into Your Form Field's Performance

Gain crystal-clear insights into the journey of users through each form field. Discover where they begin and where hesitations occur. Track metrics like the average time spent on each field.

Pave the way for smoother visitor interactions and elevated conversion rates.

Dive Deep into Your Form Field's Performance

Discover Who's Behind Every Form Submission

Gain a deeper understanding of those who interact with your forms. Dive into details like user location, browser usage, and pages visited.

Evolve your messaging and design to resonate better and boost conversions with this unparalleled level of visitor insights.

Discover Who's Behind Every Form Submission

Try Form Analytics Today

Unlock the hidden stories within your forms. With the Form Analytics plugin, you'll see every nuance of user behaviour, guiding you to make informed, impactful changes. Go beyond data and build a solid foundation for your site's long-term success.

Start your 30-day free trial today and let your forms lead the way.


View this plugin for a specific Matomo version:

The Form Analytics User Guide and the Form Analytics FAQ cover how to get the most out of this plugin. The Form Analytics developer guides help you setting up the tracking of your online forms.

Demo

  • Overview

  • Real Time

  • Form Overview

  • Form By Page URL

  • Drop Off Fields

  • Entry Fields

  • Field Timings

  • Field Size

  • Most Used Fields

  • Most Corrected Fields

  • Unneeded Fields

  • Row Evolution

  • Row Evolution Page

  • Map Form Field

  • Visitor Log

Do you have a question about this plugin? Email us

View this plugin for a specific Matomo version:


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