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As we head into the final straight of the US Presidential election, the polls will be under greater scrutiny than ever. One area coming under close examination is online versus offline polls. Not all polls are created equally and in a race as close as the current one for the White House, knowing which pollster you can trust is crucial. YouGov puts an enormous amount of effort and expertise into delivering accuracy. Our panel team makes sure that we have both the right mix of respondents but also that the people on our panel have the best experience meaning they share the best data. Our political teams work tirelessly in the most public of all research arenas to accurately reflect the shifting make-up of the electorate. The results of this hard work and focus are shown by the results – with YouGov’s MRPs being the most accurate in the most recent UK and Spanish general elections. I am proud that this dedication to data quality is recognised in today’s New York Times which says of YouGov: “Across all plausible criteria for evaluation, it stands apart. Over the years, it has released a collection of detailed methodology statements revealing a sophisticated sample selection process and the use of its own proprietary panel. Its data has been analyzed by third parties, used by academics, and found to outperform other nonprobability data. It has also amassed a decade-long record of solid results in election polling.” Our approach is the same in political polling as it is in the rest of our work which is why when people work with YouGov they know they are getting the best quality data that delivers accuracy.