Yieldbird

Full control, 100% transparency, 0% black box - check how Bored Panda started a journey to full inhouse with Yieldbird Platform. https://lnkd.in/dqx93tmE

Big win in programmatic advertising? 🚀 Landwirt.com achieved exactly that by implementing Yieldbird's Price Genius for a 10.1% revenue boost and Unfilled Recovery, selling 40% of the impressions that would normally remain unsold. What was the secret? 🤔 It was all about the harmonious integration of Price Genius and Unfilled Recovery into their ad strategy, creating a powerful duo that not only optimized pricing for maximum revenue but also capitalized on unsold inventory, turning potential losses into significant gains. Learn more ⬇ ⬇ ⬇ https://lnkd.in/dWe3uZ_Y

At Yieldbird, we're committed to guiding publishers through the significant shifts in the programmatic landscape, especially the transition away from third-party cookies. 🍪 Our latest blog post is full of insights on leveraging first-party data and embracing Privacy Sandbox solutions. Join us in navigating the future of programmatic advertising with confidence and innovation! https://lnkd.in/d9uJWF6N #adtech #programmatic #privacysandbox

☕📈 Jako organizatorzy, gorąco zapraszamy na nasz nadchodzący Programmatic Brunch w Warszawie, pod patronatem honorowym IAB. Wraz z czołowymi ekspertami z Grupy Wyborcza, Grupy Eurozet i AMS, będziemy dyskutować o strategiach, wizjach i trendach na rok 2024. To wyjątkowa szansa na zdobycie najnowszej wiedzy i poszerzenie horyzontów. Uczestnictwo w wydarzeniu daje dodatkowe punkty recertyfikacyjne DIMAQ. #iab #iabpolska #programmaticads

In programmatic advertising, milliseconds matter more than you think. Our latest deep dive into Prebid timeouts reveals how these critical settings can affect your ad revenue and site performance. Leveraging insights from extensive testing across a variety of websites, our guide provides actionable strategies to navigate the fine line between profitability and user satisfaction. Don't miss out on the Prebid timeouts guide with expert-backed research. 🔽 🔽 🔽 https://lnkd.in/d-E_GEwt Prebid.org #prebid #programmaticadvertising

🌟 Transforming non-consent traffic challenges into opportunities🌟 The digital landscape is evolving, with privacy regulations reshaping how publishers generate revenue. What if not all users consent to data processing? Our latest piece shines a light on how Prebid Stack is changing the game for publishers, enabling effective ad monetization even when users opt out of consent. 🛠️ Learn how to turn the challenge of non-consent traffic into an opportunity for your publishing business. ⬇ ⬇ ⬇ https://lnkd.in/dyRnCkTX

📊🌱 Eco-Consciousness in Programmatic Ads: The New Normal. Our recent article discusses the rising importance of sustainable programmatic advertising, backed by Equativ analysis. By leveraging programmatic deals, advertisers can strategically target audiences on eco-friendly platforms, such as marketplaces for used clothing and accessories. They can also optimize their media buying process to minimize their carbon footprint. This not only enhances the visibility of sustainable products but also aligns advertising efforts with environmental consciousness. Learn how this approach not only supports the environment but also aligns with the values of today's programmatic industry. #GreenAdvertising #GreenProgrammatic #programmaticads 🔽 🔽 🔽 https://lnkd.in/gDWPg8mU

We're proud to share that Yieldbird has been featured in the IAB Poland Map in the Programmatic category! This is a significant recognition of our commitment to innovation in the industry. Being listed in the IAB Map is a notable honor, highlighting our impactful role in the programmatic advertising space. 🚀 https://lnkd.in/d-94z--M #iab #programmaticadvertising

Happy Holidays from everyone at Yieldbird! We're thankful for the opportunities and partnerships we've shared this year and are excited about the future. May this festive season bring you joy, peace, and relaxation. ❄ 🎄 We hope you have the chance to cherish these moments with your loved ones, recharging and getting ready for a promising year ahead.

✨Transform Your Prebid Strategy Even though Black Friday is over – our Prebid Stack promotion is still on! 🎁 Hold onto your hats – the saga continues! 🎉 Sign up by year-end and enjoy three months on the house (up to 500 million ad requests!) 🏁 Contact us and get your prebid strategy for the next level ➡ https://lnkd.in/e8qCTycp