📢 Next week of our "ABC's of AI Ads" 📢 E - Enhanced engagement Enhanced engagement is a key benefit of AI Ads. By delivering personalized interactions, AI-powered ads provide users with a more relevant experience, leading to increased engagement and brand loyalty. This precise adaptation to both content and audience is crucial for the success of campaigns, whether focused on sales or brand awareness. 90% of users find non-personalized ads annoying.* Souce:https://lnkd.in/dcDphtDY
PrimeAudience
Usługi reklamowe
The First Ad Network to use Protected Audience API from the Privacy Sandbox
Informacje
PrimeAudience is an ad network providing advertisers with advanced behavioural targeting capabilities. As the first company utilising Chrome’s Protected Audience API enriched by Topics API for such a use case, PrimeAudience reaches the right audience in a brand's campaign even after the sunset of cookies. PrimeAudience benefits publishers by providing them with an additional, cookieless revenue stream independent of other advertising activities. Visit PrimeAudience.com for more information.
- Witryna
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primeaudience.com
Link zewnętrzny organizacji PrimeAudience
- Branża
- Usługi reklamowe
- Wielkość firmy
- 11–50 pracowników
- Siedziba główna
- Warszawa
- Rodzaj
- Spółka cywilna
Lokalizacje
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Główna
Warszawa, PL
Pracownicy PrimeAudience
Aktualizacje
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Welcome to PrimeAudience! Unleash the power of targeted marketing with PrimeAudience! Reach the right customers at the right time and watch your business soar. Advanced Analytics, Real-Time Insights, Precision Targeting Don't just advertise—captivate your audience with PrimeAudience. Sign up today and revolutionize your marketing strategy! #PrimeAudience #Adtech #TargetedAds #GenerativeAI #ContextualTargeting #DigitalMarketing
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📢 Another chapter of our "ABC's of AI Ads" 📢 D - Deep Learning Deep learning uses neural networks inspired by the human brain to unravel complex data patterns. Through numerous examples and meticulous adjustments, it learns to recognize objects in images, understand linguistic nuances and mimic human speech. Mastering these tasks requires vast amounts of data and considerable computing power. 70% of marketers believe that AI is the trend that will shape the marketing industry the most in 2024.* Source:https://lnkd.in/drJxqMkc
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The digital landscape is evolving! Google's decision to rethink the withdrawal of third-party cookies is a pivotal moment for marketers everywhere. As highlighted by Our VP of Product Mateusz Rumiński, this change underscores the need for innovative solutions in data privacy and personalized advertising. It's crucial for us to stay ahead of these developments to maintain effective and compliant marketing strategies. Read the full article at: https://lnkd.in/dBzbqhuU #DigitalMarketing #DataPrivacy #AdTech #MarketingStrategy #Google #ThirdPartyCookies #Innovation
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📢 This week in our "ABC's of AI Ads" series 📢 C - Customized Audience Generative AI enables the creation of a unique audience that faithfully mirrors the marketer's specifications. There's no longer a need to rely on pre-defined audiences. Generative AI empowers precise targeting, providing unprecedented precision. By crafting hyper-personalized messages and content, marketers can engage potential customers more effectively. Consequently, campaigns can achieve higher relevance and effectiveness, driving better results.
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📢 Next week of our "ABC's of AI Ads" 📢 B - Behavioral prediction Generative AI predicts consumer behavior based on past interactions and preferences, enabling marketers to anticipate needs and deliver personalized experiences that resonate with their audience. This enables businesses to stay ahead of consumer demands, creating proactive rather than reactive marketing strategies. The result is a deeper connection with customers.
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📢 Welcome to ABC's of AI Ads! 📢 Introducing our new series, "ABC's of AI Ads"! 🎉 Explore AI-driven advertising, learn basics, best practices, and innovative strategies to boost your marketing. Start with audience targeting and discover the power of AI in advertising. A - Audience Targeting: With AI Ads, marketers can leverage advanced algorithms to analyze user data and behavior, allowing for precise audience segmentation and targeting. This ensures that ads are delivered to the right people at the right time, maximizing engagement. Nearly 69% of business leaders are increasing their investment in personalization.* *Source: https://lnkd.in/gzNrffGQ
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Exciting Update! Our VP of Product, Mateusz Rumiński, shared his insights in The Drum's article on Cannes Lions 2024! Mateusz discussed the promise of audience curation for better ad targeting while preserving privacy and called for more advanced uses of generative AI in advertising. He also highlighted the industry's fatigue with the "cookieless" narrative and the challenge of holistic campaign measurement. Read the full article for more insights: https://lnkd.in/dChyEs3s #CannesLions2024 #AdTech #Innovation #AI #DigitalMarketing #PrimeAudience
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📢 Join us at the Digital Marketing World Forum (#DMWF) in London! We are excited to announce that PrimeAudience will be participating in the #DMWF on June 25-26, 2024, at the Business Design Centre in London. Make sure to visit us at Booth number 110! Committed to innovation and excellence, we look forward to engaging with industry leaders and digital marketing experts. Our VP of Product, Mateusz Rumiński, will be presenting on harnessing the potential of generative AI for precision advertising. Don’t miss this valuable opportunity to exchange insights, expand your network, and collaborate with industry pioneers. Let’s shape together the future of digital marketing. See you at the Digital Marketing World Forum! #DMWF #DigitalMarketing #PrimeAudience #Innovation #Cookieless
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Exciting News! Our VP of Product, Mateusz Rumiński, together with other industry experts, shared his predictions for Cannes Lions 2024! In an article by Mediashotz, Mateusz highlighted the significance of advanced advertising technologies and the pivotal role of AI in streamlining campaigns. He emphasized the importance of collaboration between creative and tech teams to thrive in the evolving digital landscape. Read the full article to catch up on the latest industry trends and what to expect at Cannes Lions 2024: https://lnkd.in/dfnxbUXx #CannesLions2024 #AdTech #Innovation #AI #DigitalMarketing #PrimeAudience
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