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Hot take: Sometimes it’s okay to break design rules. Case in point... Heinz's latest ad. Facing new competition in the condiment industry, Heinz rolled out a new OOH ad. But the ad breaks several cardinal design rules: never distort, blur, or reshape the brand logo. 🚫 The reasoning behind the design is modeled after consumer behavior. Heinz’ ketchup is so thick, customers have to shake the bottle to get the product out — which this ad suggests. It’s a simple enough advertisement, but one that all Heinz users can relate to. 🍅 Do you think it's okay to break design rules? Let us know your thoughts in the comments below. #Heinz #brandstrategy #advertising 

Consumers want more content, more often. So the Olympics is working with Netflix to meet that demand. 🤝 Olympic games used to die off after their closing ceremonies, only reemerging 4 years later. The 2024 Olympics renewed viewers’ interest in sports on a monumental scale — to the point where a 4 year gap is no longer acceptable. This prompted Netflix to release a line of documentaries. Series like “Sprint” and “Simone Biles: Rising” have enjoyed a place on Netflix’s top-10 most-watched list for at least two weeks. 🥇 These series are part of Netflix’s partnership with the International Olympic Committee. What seems like a sports content overload is actually a strategic move. 72% of potential Olympics viewers from age 15-45 revealed their interest in behind-the-scenes content from the Paris Games than they were from Tokyo’s Games in 2021. 🎥 The cultural shift caused a demand for Olympics content to hold people over until 2028. Releasing content in this way keeps viewers satisfied until then. What do you think of Netflix and the Olympics’ new strategy? Let us know your thoughts in the comments below. #Olympics #brandstrategy #sports #Netflix 

McDonalds’ is doubling down on an old strategy to attract new customers. McDonalds is planning a revival of their once-popular collectible meal offerings. 🥤 The meals help McDonald’s target two demographics: The older customers that first experienced the collectibles’ debut. And Gen Z, a generation seeking nostalgia they never actually lived through. The cups serve not only as collectibles, but as entry tickets for pop-ups available in Los Angeles and New York later this week. 🎟️ Why? McDonalds believes in “fan truths”. This is the name given to marketing ideas that help invoke memories or behaviors related to McDonalds. 💭 The past popularity of the cups for older customers and the desire of Gen Z to experience nostalgia creates a “fan truth” for McDonalds to draw on. Providing an experience related to the collectible cup creates a deeper connection between customer and brand. What do you think of McDonalds’ collectible cup meals? Let us know your thoughts in the comments below. #McDonalds #GenZ #collectibles #brandstrategy 

Simone Biles and Suni Lee aren’t just Olympians. They’re also content creators. During this year’s Olympics, we’re seeing an exponential growth of athletes creating their own content and gaining traction on social media. 🤳 Why the shift? Sports fans no longer passively consume events and matches. They want to get to know their favorite players and Olympians — not just as athletes, but as people. Getting into content creation allows athletes to develop their own personal brands and directly interact with their community. This also enables them to have more control over the types of brands they want to partner with. 🔓 This rise of athlete-turned-creators is part of a larger shift in the relationship between sports and social media, where there’s more of a two-way relationship between athletes and fans. Do you think more and more athletes will become creators at the next Olympics? 🤔 Let us know your thoughts in the comments below. #Olympics #SimoneBiles #contentcreators

Another week, another Google drama. Here's the lowdown on what's going on with the antitrust ruling. Is Google doing enough to defend it's golden goose — Google Search? #google #googleantitrust #googlesearch

Customers are the new influencers. As a brand that historically built its reputation on influencers, Refy’s shift comes as a surprise to many. Their latest influencer trip sparked conversations — because no influencers attended. 🤔 Instead, the trip was an ode to their loyal customers. Why? Consumer culture has shifted to favor customers over traditional influencers. This strategy helps brands like Refy long term. Cultivating a loyal consumer base that grows organically allows them to grow steadily, as opposed to using influencers to drive one-time purchases from social media followers.💄  Is this new era of community-led growth going to replace influencer culture? Let us know your thoughts in the comments. #Refy #brandstrategy #beautybrands 

Is AI trying to replace creativity — despite human resistance? Google debuted an ad for Gemini where a child used AI to write fan mail to Olympian Sydney McLaughlin-Levrone. 🏃♀️ The overwhelming response to the ad? Critiques on how Google’s approach to promoting AI was insensitive. 🫣 AI shortcuts are on the rise to simplify tasks. However, there are some things better accomplished by humans (like a child expressing adoration to their favorite athlete in a letter). ✉️ AI replacing the human touch is a hesitance that Google is failing to grasp. By bringing such fears to life through their latest ad, Google is risking damaging their relationship with customers. Do you think Google’s “Dear Sydney” ad deserved backlash? Let us know your thoughts in the comments below. #Google #Gemini #AI 

Blank Street's new user acquisition strategy? Pickleball. Free pickleball courts have opened at select Blank Street locations in New York and London. 🏓 Customers can also receive complimentary on-site matcha drinks when they book a court. But pickleball has nothing to do with matcha — at least, not until now. As a popular multiplayer summer sport, pickleball has received a lot of attention. And the release of “Challengers” allowed the game to trend even more. Providing courts allows Blank Street to capitalize off the trendiness of pickleball by drawing attention to their matcha menu. 🍵 Long term, it allows for better customer retention. Since courts can only be booked in-app by loyalty members, pickleball drives downloads and sign-ups. Though the drinks and courts are all free of charge, Blank Street anticipates their investment in customer acquisition will create loyal customers in time. What do you think of Blank Street’s strategy? Let us know your thoughts in the comments below. #BlankStreet #coffeeshop #pickleball #brandstrategy 

Going for the gold, office Olympics edition 🥇 #parisolympics #olympics #officelife 

Is Spotify becoming a social media app? The music streaming platform's latest update makes it seem so. Users now can now leave comments under podcasts. 💬 This new feature will drive further user engagement with in-app content, bringing the app into the social space. Users aren’t just playing audio and then returning their phone to their pocket anymore. They're actively engaged, sharing their thoughts, feelings and opinions as they would on a traditional social network. This isn’t the first time Spotify has leaned into its social features — they’re famous for their viral and highly sharable Spotify Wrapped feature. Comments simply allow Spotify to take it a step further — and within their app. Do you see Spotify as a social media app? Let us know your thoughts in the comments below. #Spotify #podcast #music #marketingstrategy