🚨 Exciting news! Nielsen’s The Advertising Media Spend Report - H1 2024 is now live! This report provides a detailed analysis of media investment trends, giving advertisers and agencies insights to guide their advertising strategy. Download your copy today and stay ahead of the game: https://bit.ly/4f320Sa
Nielsen
Tworzenie oprogramowania
New York, NY 1 180 464 obserwujących
Powering a better media future for all people
Informacje
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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Link zewnętrzny organizacji Nielsen
- Branża
- Tworzenie oprogramowania
- Wielkość firmy
- 10 001 pracowników
- Siedziba główna
- New York, NY
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- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media i Measurement
Lokalizacje
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Aktualizacje
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In Nigeria, the U.K., and South Africa, Black audiences are calling for more relevant ads in streaming TV. Nielsen’s article highlights the trends that can help brands create meaningful connections: http://nlsn.co/6044qcNYK 🌍
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Successful marketing isn’t just about media metrics; it’s about driving tangible business outcomes. Nielsen’s insights reveal that aligning marketing strategies with business goals enhances ROI and customer acquisition. Learn how to plan with outcomes in mind and leverage Nielsen ONE for strategic insights. Read more here: http://nlsn.co/6042qRtun
How to plan with business outcomes in mind | Nielsen
nielsen.com
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Did you know Black Americans spend 32% more time watching TV than the general population? Yet, many feel underrepresented in media. See how brands can close the gap with actionable insights from Nielsen’s latest article. http://nlsn.co/6044qcfAA 📺
Black audiences are looking for relevant representation in advertising and content | Nielsen
nielsen.com
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Have you explored this month’s Media Distributor Gauge? We’re sharing three key insights to keep you informed. 💡 For more information visit: http://nlsn.co/6008q7Nl6
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Did you know that 70% of marketers are prioritizing performance marketing at the cost of brand building? Dive into Nielsen’s article to uncover why this might not be the best strategy. Discover how to enhance your campaign spend for sustainable growth: http://nlsn.co/6042qcFNj 💵
Are you investing in performance marketing for the right reasons? | Nielsen
nielsen.com
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🗣️ Are you targeting independent voters? Our Nielsen findings indicate that those leaning Democrat are 15% more likely to watch tech news online, while Republican-leaning independents prefer business news. Use these insights to craft compelling messages that resonate with undecided audiences this election season: http://nlsn.co/6046qcN0I 🗳️
Understanding how audiences connect with news media ahead of the 2024 U.S. elections | Nielsen
nielsen.com
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In a crowded political ad market, Nielsen found reallocating 20% of the budget to AM/FM radio achieved a 12% increase in audience reach for voters! 📈🎧 Discover how iHeartRadio, Audacy, Inc. , and CUMULUS MEDIA leveraged this strategy. Read the full case study here: http://nlsn.co/6047qYDl5
Reaching voters with radio | Nielsen
nielsen.com
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Our Top Ten Streaming List is live! 🎬 Netflix's Monsters: The Lyle and Erik Menendez Story holds the #1 spot with over 2.3 billion minutes viewed, up 40% from last week. Meanwhile, Inside Out 2 makes a powerful debut on Disney . Check out the full list: http://nlsn.co/6047q70rJ
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Transform your media strategy with Nielsen’s expert insights on balancing performance and brand marketing. Discover how to navigate short-term pressures while building a strong brand for the future. Start your strategic planning today: http://nlsn.co/6044qc0V0 💲
Are you investing in performance marketing for the right reasons? | Nielsen
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