Baber M.

Calculate ROI on your tools. Don't just spend on fancy tools. Create metrics and measure. Then create and measure. This is what it takes to make a billion dollar company.

I'd say that's the firepower! That's something that you need, to fill the missing puzzle blocks on your lead/prospect. The more refined/nurtured lead you have the better the conversation. It starts with the lead landing on your LP, and goes all the way to becoming a customer. Every step you can find something that empowers your teams and processes more, eventually not only improving operations but also increasing revenue. So do measure the ROI on your tools.

Keep it Simple. Keep it Hubspot! Or just explore the one that suits you. Not every CRM will be designed to improve your operations and data reporting.

One of the essences of a successful lead journey from discover call to closing and then from onboarding to renewals requires constant and dedicated team work behind the scenes. The synergy between Marketing and Sales and then Sales and Customer Success plays a very important role. The stronger this process is, the less internal friction you deal with.

Effective collaboration and engagement extend beyond the confines of work itself. "Collaborate" encompasses the infusion of energy and multiple perspectives. It is crucial for your representatives to interact with one another frequently, enabling them to comprehend each other's operating systems and fostering effective teamwork. It is imperative to encourage regular interactions among your team members, as this facilitates a deeper understanding of their unique approaches and helps establish a foundation for enhanced collaboration. By fostering an environment where individuals can familiarize themselves with their colleagues' work styles and preferences, you can prepare them to collaborate more effectively and achieve synergistic outcomes.

In my experience, it matters in B2B space. How effective it is depends on the KPIs you set, however in modern times the attention span over an email or the purchase decision solely being dependent on the email marketing is impossible to achieve. The trick is to identify the right Customer who gets sold over email.