We are very happy to announce that we have closed our Syndicate's first investment in DealCart's $3m Seed round. Shorooq Partners and Sturgeon Capital led the round, with 500 Global, Evolution VC, and Rayn Capital also investing. Our investment thesis is built on the following pillars: 1.) DealCart’s unique Social Commerce Model: Through leveraging its viral group buying mechanism, DealCart is able to aggregate demand by reaching first-time online users at low acquisition costs thereby creating an efficient platform to directly connect FMCG manufacturers with customers. 2.) Strong traction in terms of Growth, Margins & Working Capital: Since launching in July 2022, DealCart has shown a combination of topline growth, improving contribution margin and better working capital terms with suppliers. 3.) Exceptional Founders with clear short & medium-term Strategy: Ammar Naveed's & Haider Raza's focus on (i) sound fundamentals in terms of margins and path to profitability, (ii) the underserved lower-middle class customer segment & (iii) the long-term vision of becoming an online platform for the masses will be critical to build DealCart into an eCommerce success story. 4.) Pakistan's large TAM & nascent Online Penetration: With a large TAM (~$62bn for retail spending) and a low online penetration (<3% eCommerce penetration), Pakistan is an attractive long-term market for disruptive business models that seek to formalise the fragmented retail space. 5.) Macro Backdrop benefitting lower-cost Channels: Pakistani consumers spend an increasing share of their income on groceries amid soaring inflation rates, driving consumers to look for alternative channels to purchase lower-cost grocery items. We have known Ammar & Haider from DealCart's very early days and are grateful to now be part of their journey and look forward to supporting them in the future. Omer Zabit Kiyan Zandiyeh Saad Hasan Misbah Naqvi Kalsoom Lakhani
We are excited to announce our $3 million seed funding. The round was led by Shorooq Partners and Sturgeon Capital. The round also saw participation from 500 Global, Evolution VC, Rayn Capital and Khyber Venture Partners. This capital infusion will support DealCart’s mission to expand its reach and provide affordable essential goods to low- and middle-income consumers across Pakistan. https://lnkd.in/dk7sEK8b #DealCart #Pakistan #startup #funding