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PREPARING FOR A FUTURE WITHOUT THIRD-PARTY COOKIES
Facing the deprication of third-party cookies will have a tremendous impact on the entire online advertising industry and its ability to target specific audiences. The industry's diverse identity solutions hinder finding reliable alternatives to third-party cookies for tracking, causing challenges for publishers and ad tech platforms in maximizing traffic coverage with data-rich audiences.
Finding the right techniques to implement new solutions for audience targeting becomes crucial for future targeting methods.
YOC TACKLES THE CHALLENGES BY INTRODUCING IDENTITY INTELLIGENCE IN ITS PROPRIETARY PLATFORM VIS.X® AND INCORPORATING A MULTI-ID APPROACH THAT ALLOWS TO USE A VARIETY OF RELIABLE UNIVERSAL IDENTIFIERS AS ANCHORS FOR COLLECTING USER DATA.
THE CASE STUDY PROVES THAT:
> By introducing the VIS.X® Identity Intelligence solution in its VIS.X® platform YOC increases
the reach of sociodemographic targeting in cookieless browsers by 800%
> Sociodemographic Targeting is still possible and will remain possible
once third-party cookies are gone from Chrome too
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