Ad measurement is too complicated, expensive, and not trustworthy;
thus, not accessible for all advertisers.
OpinionAds are "participatory" ads providing "choice", where standard
media
does not.
Explicit, personal choices provide intelligence you never had before.
Drive high-value users to your site with these performance ads that provide an app like user experience within display ads.
Upgrade from a simple 1-click banner to a interactive multi-click banner and learn user preference and intent.
Intent, Standard or Relevance based Audience Targeting
Get the "Actively considering buying" & other very specific audiences of potential customers directly to your CDP/DMP.
Get unprecedented insights from user interaction within ads.
Transparency-driven ads offering that learns directly from ad-viewers, a unique feature absent in traditional media.
Upgrade from incentivised panel to crowd-sourced responses, and get data with highest degree of confidence.
Ad recall, brand awareness, consideration, favorability and purchase intent
Same audience as the campaign
Predefined template ads bring unmatched speed of execution.
Crowdsourced ad effectiveness that analyzes strength, weakness and impact of ad spend during and after your ad campaign.
Generate contextual insights across ad journey across all campaigns.
Keep a monthly or quarterly tab on consumer sentiments and behaviour towards your brand.
Access to up-to-date information and insights to inform decision-making in real-time.
An in-depth examination of various metrics related to brand health, including awareness, perception, sentiment, and loyalty.
Interactive display ads and survey ads in IAB ad formats and more, which can be used across multiple digital channels.This versatility allows advertisers to engage with their target audience through different touchpoints.
Collect audience feedback and generate first-party data. This data can be utilized to enhance advertising campaigns across various channels, ensuring that marketing efforts are tailored to the preferences and behaviors of the audience.
Detailed insights into campaign performance allowing advertisers to assess the impact of their ad spend and make data-driven decisions.
Use of machine learning and empirical data modeling enables OpinionAds to optimize ad delivery in real-time. This means that ads are dynamically adjusted to perform better across multiple channels, improving their overall effectiveness.
Emphasis on creating ads based on user preferences delivering a cohesive and user-centric experience across all channels. This ensures that ads resonate with users rather than being intrusive.
Well-connected within the advertising ecosystem, enabling seamless integration and distribution of ads across various channels, maximizing reach and impact.
Media Strategy
Creative
Account management
Omnichannel integration
Market research
Access to advance targeting
AI / ML
Personalization
Self-service and customizable
Campaign dashboard
Data export
Analytics & reporting
Tagging
Use cases for Brand lift survey, Interactive display ads, self-reporting viewership, tune-in ads, survey recruitment, 1st party data generation
OpinionAds is a trusted partner in Ad effectiveness measurement delivering valuable insights for our clients. They enable us to bring performance focus in all ad campaigns.
OpinionAds' unique survey ads crowdsources users feedback to bring a true reflection of what actual users are thinking rather than a paid-panel based biased input.
OpinionAds' interactive display ads learns user's purchase intent through in-ad interaction, thus making the ad and our spend do more work than traditional display ads
Mobile | Desktop | Responsive | Programmatic ads in all IAB sizes
