Greer Bland

Love this initiative from Stevan Premutico and the team at me&u. AusHospo T-Shirt Day (9th August) is designed to rally the community in support of Australia's hospitality industry and the amazing people - from the chefs and cooks, bakers, waiters and soms, mixologists, baristas and brewers, and more - that help make life more delicious. Inspired by the equally fantastic AusMusic T-Shirt Day (30th November), the day will raise awareness and help generate much-needed funds for an industry facing increasingly dark days. For the cynics in the audience asking will this make any difference? Yes. Branded restaurant merch taps into the reality that being a foodie is now a central part of most younger diners' identities, with the majority believing that what and where they eat, defines who they are. Wearing a t-shirt featuring the logo of their favourite restaurant, bar, brewery, bakery, roastery or coffee-shop, is to them what wearing a band tee or cap emblazoned with a sporting team's logo, has been to older generations. "Branded restaurant merchandise is following in the footsteps of streetwear as a way for people to represent the places they love and the communities they feel part of." But more importantly, and beyond identity signalling or even status chasing, merch sales can help those same favourite venues keep their heads above water. As one restaurateur put it, "there’s often better margins on selling t-shirts than a plate of cooked food”. So check out the video, visit https://lnkd.in/gCG3dH48, and get ready to go out and celebrate your local favourites.

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#5Things New Zealand Business Awards season is slowing its roll, which leaves the ones that are left, plenty of room to shine! Strategic. 🏆 The South Canterbury Chamber of Commerce Business & Community Excellence Awards 2024 has its BIG event tonight...#watchthisspace 🥝 NZ Artisan Inspire Awards are OPEN but close soon on 18 September. Get in. 🐾 The Frog Recruitment #NZTOPDOG is open for voting! https://lnkd.in/gBkZ3BsR 🌱 The long-awaited Sustainable Business Awards for 2024 open NEXT WEEK. These are a biggie, I've been so excited to get some entries in for this one. So obvs, this week my #5Things post is dedicated to all things awards. Here are #5Things entering a business award can do for your business. 👇 🌻 FREE marketing. Even as a finalist, your brand will grab a very decent amount of spotlight time, with lots of epic promotions going out in the lead-up to the big event. I know, right? 🌻 It's a huge morale booster. Even if you don't end up in first place, the sheer fact that people recognised all the wine and crying that it took you to get to where you are. That little ray of sunshine will sit with you in your soul for a very long time. 🌻 Everything that has been sitting on your desk and to-do list for years will suddenly get done in a matter of weeks. Nothing like a little deadline with judges about to peer into your workspace, try out your products, or read everything on your website to get a gigantic roar of productivity underway. Trust me. 🌻 Industry recognition. Now it's one thing for your mum to say you're doing a great job, but to crack the nod from your industry peers. Phwooar. That's a really, bloody good, mostly indescribable, next-level feeling. And it won't go away, ever. 🌻 You'll raise your profile in the most spectacular way through networking, and increased credibility that will attract awesome new clients, customers, investors and the very best clever people who will want to work for you. I love awards and putting them together is a vibe. In between day-to-day adulting, family stuff, trying to scrape together an adult social life, admin and being swallowed up in spreadsheets, we forget how amazing we are. Entering a business award is the perfect way to take stock of it all and get real-time perspective. In my previous eCommerce life, we won awards for our service. It was an incredible once-in-a-lifetime experience, and it catapulted my business to the next level. So if you are thinking of entering something, just DO IT. 🎈 Have a look at some of the wins and finalist spots I've written awards for: https://lnkd.in/d6skHHai Maybe the next one should be yours....🎈 #businessawards #nzawardswriter #bizawards #aubusinessawards #5thingshoj

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