Spark Foundry NZ

⭐ SPARK FOUNDRY SUPERCHARGES DIGITAL LEADERSHIP ⭐ We're proud to have enhanced our strategic and digital capability with the appointment of Miri Kang as Head of Digital Connections & Planning and Sarah Vosloo as Head of Digital Performance. Miri and Sarah are going to be a powerful duo for Spark Foundry NZ, we are so lucky to have them both.

⭐ BEACONS 2024 ⭐ What a night. We are proud to have come away with 4 awards from 4 finalists for Flip Your Perspective, in collaboration with our wonderful clients Samsung New Zealand. This is off the back of the campaigns success at the Cannes Lions International Festival of Creativity with our partners DDB Group Aotearoa NZ. Thank you to the Commercial Communications Council for an outstanding night, our team thoroughly enjoyed themselves.

🐄 OUT AND ABOUT AT FIELDAYS 🐏 Our team had an amazing day exploring Fieldays today, the Southern Hemisphere’s largest agricultural event and the ultimate launch platform for cutting edge technology and innovation. Was a pleasure running into our wonderful clients Westpac New Zealand, Toyota New Zealand Limited and MSD Australia & New Zealand. Nicky Greville Amy Mackinnon

I am beyond proud of the team working with our wonderful clients Samsung New Zealand to have four finalists in our Beacons Awards! And on top of that to be nominated as Agency of the Year is a huge achievement in a short time!!! Congratulations to all the finalists & looking forward to a great Awards night celebrating fantastic & inspiring work

⭐ BEACON AWARDS FINALISTS ⭐ We are delighted to have five finalists in the 2024 Beacon Awards. We have four finalists for our Flip Your Perspective campaign, with our wonderful clients Samsung New Zealand and Spark Foundry NZ has also been shortlisted for Agency of the Year. We are so proud of our team and looking forward to celebrating the best media thinking in the country on July 4th.

✨ CREATING WORK THAT MATTERS ✨ We're proud of our most recent work with Southern Cross Travel Insurance, bringing their brand platform to life through media. Coverage anxiety is very common nowadays, with 53 per cent of all international travellers experiencing some kind of disruption in their travels throughout 2023. In our latest omni-channel campaign, we give customers peace of mind when facing events like disruption, loss, or accidents, showing Southern Cross are there for them every step of the way. https://lnkd.in/gw3swERR

🍥 PINK RIBBON BREAKFAST 🍥 This morning we hosted our annual Pink Ribbon Breakfast in support of our wonderful clients Breast Cancer Foundation NZ, and those battling breast cancer. We're proud to say we've exceeded our donation target, but if you'd like to donate to an amazing cause, you can do so here: https://lnkd.in/gpUdTKQz

🌟 CELEBRATING INTERNATIONAL WOMEN'S DAY 🌟 In support of International Women's day, our esteemed leader Nicky Greville spoke with Idealog about the role businesses play in championing females in the workplace. We're incredibly proud of all of the incredible women who work at Spark Foundry NZ and Publicis Groupe ANZ and are celebrating them today. #iwd2024

Last Wednesday, we were sad to hear the news that Newshub and all fully funded local content was to be decommissioned by Warner Bros. Discovery.   This decision has caused a widespread conversation in our industry and beyond with regards to the role of news and media in New Zealand. Our Managing Director, Nicky Greville, spoke to RNZ to discuss what this change means for the market, for agencies and for advertisers.   Nicky’s comments at the end of the interview reflect our feelings at Spark Foundry NZ as well as the wider industry:   “It is a travesty for the New Zealand media industry. I am devastated for my friends and peers [who are affected at WBD], and sad for kiwis who will not have their voices represented in that timeslot going forward.”   You can listen to the interview here: https://bit.ly/49VB8Rf.

📺 NEON WITH ADS 📺 This week, Sky New Zealand introduced ads on NEON, making it the first SVOD platform to do so in New Zealand. It's a fantastic move and one that poses great opportunities for ourselves and the brands that we work with. Off the back on interviews with RNZ and Newstalk ZB, Rob Thomas, our Head of Digital and Data, has written a short POV explaining our view on the changes and what it means for kiwi advertisers and audiences. In summary, we see: 💁♀️ Opportunies to reach a new audience that generally skews younger and is harder to target on traditional channels 🌟 The ability to integrate ads into cultural conversation by appearing next to quality content in a premium environment 💻 Sky focusing on integrating ads without reducing the customer experience which is essential to the success of the ad-funded model Congratulations to Sky on their launch week. We look forward to seeing how this move shapes up going forward!