On 5th February 2023 Cyclone Gabrielle devastated Northlands Kūmara Crops causing a nationwide supply shortage. We're in awe of our growers and their resilience over the last year to re-build and continue on despite losing 99% of their 2023 harvest. We teamed up with Storybites to capture the harvest of new season kūmara and to celebrate our first delivery of kūmara that has allowed us to begin cooking Kūmara Crisps again. A huge thanks to Ant at Kaipara Kumara and Doug Nilsson for sharing their story and opening up their farm and factory to the awesome crew at Storybites. Please give this short doco a watch, pick up a few extra Kūmara the next time you visit the shops and grab a bag of Kūmara Crisps when you see them - hitting shelves soon.
Proper Crisps NZ & Australia
Food and Beverage Manufacturing
Grab a bag of Proper and welcome to the great Snack Awakening. Personally made for you in sunny Nelson AND the Yarra
About us
Proper was founded on a longing for a real potato crisp. And when we say real, we mean really real - like the traditional crisps people used to make before robots started messing with our food. Cooked by hand and seasoned with care, that first crisp was not just better, it was transcendent. Memorable, shareable and addictively delicious. It awakened a fire within us, starting a movement for meaningful snacks that continues to this day. It’s why Proper snacks are cooked by people and hand selected for perfection, every potato, every crisp, every cracker. We are in the business of making edible masterpieces. Are we obsessed? We prefer devoted. Crazy? Probably. But for us, the end result makes it all worthwhile. Real, scrumptious, and cooked by hand since always. So come, open a bag and experience the great Snack Awakening.
- Website
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http://www.propercrisps.co.nz
External link for Proper Crisps NZ & Australia
- Industry
- Food and Beverage Manufacturing
- Company size
- 51-200 employees
- Headquarters
- Nelson
- Type
- Public Company
- Founded
- 2007
- Specialties
- Gluten Free, No MSG added, GMO Free, Traditionally handcrafted, and Plant based
Locations
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Primary
23 Echodale Place
Stoke
Nelson, NZ
Employees at Proper Crisps NZ & Australia
Updates
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Neil Hodgson is a huge supporter of quality local products, he has extensively tasted and shared the stories of Nelson Tasman’s huge array of food and beverage producers. He has rounded up all the Outstanding Food Producer Awards & Marvellous Marketing from the region in Stuff. What a roll call! Very proud to be from the greatest foodie region in NZ, with all our other wonderful food producers! Congratulations today and every day 🏆 Neudorf Black (Fine Foods), Pic's Peanut Butter, Petes Natural Lemonade, Yum Granola and NaturKidz Snacks
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Our golden potato 🥔 bigger cut crisps have bagged two golds and a silver at this year’s Outstanding Food Producer’s Awards 2024. Kind of like the Oscars for food but no acting was required. Our purple and gold were deemed “elevated simplicity” and our dill pickle, “stand alone as a modern, adult alternative to salt & vinegar”. Thank you to all the judges, our Proper team and awards superstar organiser’s Nicola McConnell and Kathie Bartley Our Marlborough Sea Salt picked one up a few years ago
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We Won. Our team, check out those cute crisp t-shirts, collected both prizes - People's Choice and Most Creative, hey we make a mean crisp so of course we make great crispmas decorations too! That makes it official, Crispmas Trees from now on!
If you were in Nelson Airport over the Christmas period, you wouldn’t have been able to miss the Christmas cheer. The display of 9 festive Christmas Trees was part of a new partnership between the Nelson Tasman Hospice and Nelson Airport and ran from 30 November to 11 January. The Nelson Airport Trees of Remembrance campaign will be an annual event to raise funds and awareness for hospice. Local businesses came on board to support the campaign by sponsoring and decorating a tree for display in the terminal. Members of the public were invited to vote for their favourite tree, with the most popular tree crowned the People’s Choice winner. An Overall Winner was selected by special celebrity guest judge Dame Suzie Moncrieff, Founder of the iconic World of WearableArt Ltd Show. Wednesday night, at a function at Nelson Tasman Hospice, the winners were announced with Proper Crisps NZ & Australia being awarded both the People’s Choice Award and the Overall Winner Prize taking home $10,000 worth of digital advertising donated by New Zealand outdoor media solutions company Go Media NZ. When awarding Proper Crisps as the Overall Winner, Dame Suzie said the huge level of detail and creativity and the connection with their product and their people was a real stand out. Chloe Lightfoot, Proper Crisps Sales Superstar and Crispmas Tree Team Leader said “Wow, this is an amazing acknowledgment to the Proper team, who work together to produce our sensational crisps and who went all out to craft our very own Crispmas Tree concept. Winning the Creative award and People's Choice award is a true testament to their collective talent and passion. It’s their dedication and hard work that has made us award-winning crisp makers and now proper Crispmas Tree decorators! Thank you to all who voted us, the judges and Nelson Tasman Hospice.” NBS were presented with a highly commended award as Dame Suzie said she loved the concept of planting seeds throughout the community. Scott Construction New Zealand were the runners up in the People’s Choice award for their tree which featured a helmet instead of a star as well as construction related toys which were given away at the end of the display as well as decorations made by their employees. The tree sponsors for 2023 were: Sounds Air NBS Proper Crisps NZ & Australia Gallagher Nelson Pine Industries Ltd. Scott Construction New Zealand Jarden Nelson Smart Business Centre (Nelson) Limited Any businesses interested in taking part in 2024 should get in touch with the team at Nelson Tasman Hospice for more information. Read more on our website here: https://bit.ly/4bLVRbY Photo: Some of the Proper Crisps team with their prizes. L to R: Greg, Holly, Lianne, Kris and Chloe
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We were properly thrilled to give dish magazine– dish.co.nz editor, Sarah her snack awakening at our factory in sunny 😎 Nelson(Stoke)- see latest edition of the magazine. She is now a proper convert! Big thanks to Nelson Regional Development Agency (NRDA) for showcasing our region’s extraordinary and award winning 🏆 food and beverage scene. While we’d love you to join us in Nelson, many of the food and drink can be enjoyed at home, via your local supermarket, online, or specialty food store. Read all about Sarah’s trip below p 103💥 Kismet Cocktail & Whisky Bar, kevin hopgood, Craig Boodee, Melissa Munro, Duncan Kerr, Gareth Power Gordon, Boat Shed, Flaxmore Vineyards, Eddyline Brewery, Pic's Peanut Butter, Karl Hogarth, Appleby Farms, Kristy Giles, The Food Factory, Nelson, New Zealand, Olivia Martyn, himmelsfeld vineyard, Gravity Vineyards and Winery, Moutere Hills Vineyard, Riwaka River Estate, jo mccrostie, Rosie Finn, Neudorf Vineyards, The Junction Shop, Little River Estate, Neudorf Black (Fine Foods), Teena Jelsma (she/her), Sublime Coffee 🙏
We were delighted to host #dishMagazine in our region to showcase our abundant food and beverage products, providers, and experiences. Pick up a copy and enjoy reading about our foodie paradise. 🦐 🍲 🍺 🥜 🍷 ☕ 🍸 https://lnkd.in/gjwyJzHB
A Sneak Peek Inside Issue 113
dish.co.nz
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This Crispmas, our Proper chefs and elves, led by Chloe & Kris, turned their handy talents from cooking crisps to making crispmas decorations, all to support Nelson Tasman Hospice. You can see our tree at Nelson Airport (as well as in our video below) and please do vote for a truly team effort before Jan 11 at: https://lnkd.in/gw9cC_v6 (Just ✂ and paste the above into your browser!) Wishing everyone a peaceful and merry crispmas time with friends and family 🎄 🎄 🎄 Duncan Kerr, Nikki Neate, Aaron Grooby, Eddie Smith, Peter Taylor, Jeremy Boucher, Hannah McKee, Tracey Seager, Andy Leonard
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Four Golds. We are chuffed. Thank you, NZ Artisan Awards
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The floods at the start of the year had a huge impact on many Kiwis - not news to any of us - and our Kumara farmers lost their crops. Proper's Kumara Crisps are our No. 3 SKU, and we knew we had to do something to hold our space in store - for our farmers and our fans. Our ANZ Commercial Manager, Duncan had a plan, and we all made it happen — a Sweet Potato Switcharoo, made by our Proper team, properly in our Yarra Factory, instead. Find us in stores across New Zealand and Australia too. Our Kumara Crisps WILL return in April 2024! Read More Here! https://lnkd.in/g8YVuyr4 Kaipara Kumara, Nikki Neate, Hayley Lewis, Jeremy Boucher, Peter Taylor, Undertow Media
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