Mendel Senf

Love Thien-Lan Weber’s 4Ps for why to choose Magento Open Source A fifth P is Predictable - open source solutions don’t change pricing / direction at the whim of a vendor. They are solid, dependable and yes Predictable! This is an important characteristic for businesses and often overlooked when choosing an eCommerce platform.

5

1 commentaar

🚀 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗣𝗮𝗶𝗱 & 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗧𝗿𝗮𝗳𝗳𝗶𝗰: 𝗪𝗵𝗶𝗰𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 🚀 Curious about how to drive more traffic to your website? 🌐 My latest blog post dives into the pros and cons of paid ads 💸 vs. organic traffic 🌱 and shows how you can use both to grow your business. 👉 Check it out here: https://lnkd.in/gvUwPY_k #TrafficStrategy #PaidTraffic #OrganicTraffic #SEO #BusinessGrowth

3

Even though I do evangelize CRO for DTC brands. 🙌 But it is not the only tool in your brand's arsenal. 🛠️ There are other tools you can use for better conversion rates, AOV and LTV (stickiness). Some of these are: 1. brand identity - much more than logo & font 2. brand story - much more than "about us" 3. tone of voice - much more than copy 4. style of language used in the messaging 5. aesthetics - much more than design ----------------------------------------------------------------------------- Yes, even aesthetics are important. Why? Because a Gen-Z girl won't drop 20% of her salary on a jewellery. Unless the jewellery brand's store & social aesthetics are on point. And, the messaging is in-line with her personal values. Now you can do CRO & tweak elements of your store such as CTAs, photos, pricing, product titles etc & call it a day's hard work. Or you can go the extra mile and work on other 5 points as well. I will any day recommend going above and beyond. That's where magic happens 🌈 #CRO #ecommerce #OptimizeYourBrand #OptimizeYourLife

3

🔥 Here’re my 3 favourite Open Loyalty upgrades released in Q1 2024… 👉 Daily time-based campaigns that allow you to set time as a trigger for the campaigns, e.g. daily amount of points to everyone in segment A (only if they fit the conditions) 👉 Extended data imports let you import data from other platforms into custom segments that power up personalized campaigns 👉 Advanced analytics, including tracking and comparing performance data over time (e.g. year-over-year) and additional wallet metrics like redemption rate or breakage rate. Huge congrats to the Open Loyalty team for delivering another quarter full of product upgrades that make the life of product and loyalty teams easier and drive even more business results! P.S. On the screen, you can see the daily campaigns in action.

38

This Thursday is a special one. We’re back on the jury for the Dutch Search Awards, where top PPC experts assess the latest, most innovative cases in Dutch marketing. Our Taskforce team is well-represented on the jury, covering the categories that matter most to us. Why is this so important to us? - We gain insight into the most exciting cases, giving us fresh ideas. - We get the chance to talk about the most interesting topics with other professionals. - We get a clear view of the current market and see how we measure up. In the next edition of BOA, our weekly newsletter, we’ll write about this event and explain how we’re sharing these insights within our team. We’ll also cover how we’re challenging each other to enrich our client setups with these innovative strategies. -- Since we launched our performance marketing agency, Taskforce Agency, we have kept a weekly newsletter called BOA - Building Open Agency It functions as our logbook. This logbook contains all our learnings, setbacks, challenges, and victories. We maintain it to track our growth and to help like-minded individuals learn from our experiences. We are at week 55 now. ↳ Sign up for free (no strings attached) and join 1800 other like-minded people 📌https://lnkd.in/enH3kRr9 See you there! Cheers! Ruben Runneboom co-founder at Taskforce Agency (last weekend I got the chance to evaluate 24 exciting cases, spoiler alert: there are some real gems among them)

23

12 commentaren

Is your CRO agency future-proof? In 2024, e-commerce brands need agencies with specific qualities to thrive. These are the 5 non-negotiable traits your CRO partner MUST have to drive sustainable growth. Swipe through to assess if your agency has what it takes to elevate your brand in the coming year! 👉

9

Stop Google Ads Editor from opting new search campaigns into Search Partners and the Display network by default… • Preferences (Mac) or Tools (PC) > • ‘Default campaign settings’ tab > • Default networks to ‘disabled’

18

5 commentaren