The hospitality of a Bar or Pub – with data-driven insights of a Tesco….
20 years ago, I was responsible for Out of Home at HEINEKEN Netherlands. At The HEINEKEN Company, we want to help our customers grow their business. Therefore, every year we made a great effort to provide Out of Home owners with insights and trends in their segments (restaurants, grand cafés, sportsbars, clubs, etc.) It was a daunting task, with limited insight when I look back on it now... 😱
Already in those days, this lack of data was in sharp contrast to grocery stores, which had a lot of insights for many years, based on large-scale use of cash register (ePos) data. They used these large amounts of data, from all stores across the country, to respond well to customer desires, optimize prices, and see trends coming.
But now that data is also available for Out of Home!
With TAPP, every Horeca entrepreneur can gain insights into the trends of all brands, all categories in their segment, neighborhood, or city. This helps entrepreneurs to better respond to the needs of their guests and can help to make their operations even healthier.
TAPP is available in an easy app that gives Out of Home business owners insights in:
🍸 A simple-to-read dashboard, that breaks-down the owners revenue by product category (beer, wine, spirit, hot drinks)
🍷 Comparisons of outlet performance to similar outlets (same segment) in the neighborhood, city or country. All anonymously of course!
🍺 Tips and opportunities on pricing and gaps in assortment, based on trends in hundreds of similar outlets. "You are a Mexican restaurant in Rotterdam, similar outlets in the country, or in your neighborhood sell product XX. That might be of interest for your guests as well...".
☕ A summary of insights, cue cards, that show quick wins
The power of big data for Out of Home is now available to every bar and restaurant in The Netherlands and will come to other markets in Europe as well.
So... for all Out of Home entrepreneurs that want data and insights to better cater to the desires of their guests, take a look at TAPP.
And for all FMCGs/CPGs that are supplying to Out of Home... this is “Nielsen on steroids” and incredibly powerful and useful to better understand this channel. So to The Coca-Cola Company, PepsiCo, Bacardi, Diageo, Pernod Ricard, Nestlé, Red Bull, Unilever and all others, have a look at some of TAPP's analyses on LinkedIN or contract TAPP directly.
Pubs and bars are the fabric of society. Great hospitality with the power of data can help all of us to serve the needs of guests even better!
CHEERS!
#OOH #DataDrivenSales #TAPP #BestConnectedBrewer #ePos #Data #GrowingBusiness