Marloes Koenraads

Mainetti is the world’s largest producer of mass- and custom made clothing hangers for the Western market. A new spin-off brand was launched to enter the Chinese market as well.
Personally coordinating a group of 6 other Master students, Rami's most important values were decided upon and integrated in the product portfolio, marketing plan & branding of this new brand. Using storytelling and prototypes I presented our findings to the management team, for which we were selected as best… Meer weergeven

Mainetti is the world’s largest producer of mass- and custom made clothing hangers for the Western market. A new spin-off brand was launched to enter the Chinese market as well.
Personally coordinating a group of 6 other Master students, Rami's most important values were decided upon and integrated in the product portfolio, marketing plan & branding of this new brand. Using storytelling and prototypes I presented our findings to the management team, for which we were selected as best performing team. The findings and concept were implemented in their first public event shortly after. Minder weergeven

Lee Kee Group is a leading solutions provider for metals to a broad range of industries in the ASEAN region. We worked in two groups of 7 master students to find the core value of Lee Kee Group and help them express these values in their branding, including a new design of their visual style and defining the implementation of this new brand language.

In a team of 5 Master students a full new product development was done for the start-up SensoRun. We familiarized ourselves with the problems that occur during injury rehabilitation and were able to synthesize these findings into a product service combination. The QuantiFit helps injured runners to rehabilitate in an active way via constant sensory feedback, which is monitored and reflected upon by the physical therapist. The product ensures a responsible way of rehabilitation, more insights… Meer weergeven

In a team of 5 Master students a full new product development was done for the start-up SensoRun. We familiarized ourselves with the problems that occur during injury rehabilitation and were able to synthesize these findings into a product service combination. The QuantiFit helps injured runners to rehabilitate in an active way via constant sensory feedback, which is monitored and reflected upon by the physical therapist. The product ensures a responsible way of rehabilitation, more insights for patient and physical therapist and valuable streams of bodily data for SensoRun. Minder weergeven