Louise Savelkoul

Living labs enable innovations to be facilitated and implemented quickly and efficiently. A
key element of the living lab approach is the active involvement of users. In this article, we
examine a structured needsfinding phase of a living lab infrastructure project within the
context of bicycle commuting. Given that effectuation costs are high, it is essential for the
lab to focus on tackling the right user needs. Thus, the living lab’s needsfinding phase
aims to identify user… Meer weergeven

Living labs enable innovations to be facilitated and implemented quickly and efficiently. A
key element of the living lab approach is the active involvement of users. In this article, we
examine a structured needsfinding phase of a living lab infrastructure project within the
context of bicycle commuting. Given that effectuation costs are high, it is essential for the
lab to focus on tackling the right user needs. Thus, the living lab’s needsfinding phase
aims to identify user needs and wants, as measured by bicycle commuting intention. We
examined intention in a structured way by following the theory of planned behaviour. The
results show that bicycle commuting intention can be explained by the variables of our
model (R square=0.808). The specific insights arising from the needsfinding phase are an
important focus for the activities and experiments in the later phases of the living lab. The
generalized insights are also relevant to innovation experts outside the area of cycling.
Minder weergeven