Elena Sheveleva

Ukrainian TechComms Days 2024 is about discussing hot industry issues, quality networking, and exchanging ideas and valuable insights, so we couldn't miss it. Ihor Polych, CEO of Devlight and Vice President of International Relations at the IT Ukraine Association, had the honor of moderating the panel discussion "Who is promoting the Tech-brand of Ukraine?" The conversation was rich and engaging, with participants discussing the technological brand of Ukraine, current industry challenges and problems, the international perception of Ukrainian IT, and the growth points for Ukraine's technological brand. Here are the main insights we gathered: • The Ukrainian IT industry has built itself and taken itself to a leadership position worldwide. • The war in Ukraine has made it challenging to secure new large contracts; for many clients, Ukraine is now considered a high-risk outsourcing zone. Companies wishing to continue attracting new customers and growing must improve their value proposition and competitive advantages. • The Ukrainian technological market accounts for half of all service exports from Ukraine and holds the second position in the structure of Ukrainian goods and services exports. Ukrainian tech companies play a vital role in our country's post-war reconstruction. • For a successful presence in the international arena, Ukrainian companies will need to reinvent themselves and convey new meanings and messages in their external communications and positioning. • The Ukrainian technology market has great potential due to its well-built infrastructure: numerous educational institutions, private educational initiatives, accelerators and incubators, and internship programs from companies. Together, these elements will enable significant industry growth after the war ends. We extend our gratitude to the organizers, all attendees, and the Armed Forces of Ukraine for making it possible to attend such events. #TechCommsDays

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