Jeremy Terol

New article by Sharon Klaver is out 🖖 Optimizing founder matches with data: The Builders’ method 🔗 Check it out and read on

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It's time for Lessons Learned with 2x No Hacks guest Els Aerts! Did you catch our latest episode? We covered everything from asking the right questions in research to why most user testing is done wrong. Els also shared her thoughts on AI in research and why moderated testing delivers deeper insights. Check out the key lessons from the episode and get the full episode at nohackspod.com or wherever you get your podcasts.

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Storytelling in a #B2Bsoftware environment?🤔 During my studies at IU Internationale Hochschule, I was already deeply involved in the topic of #storytelling. With all the media and content we consume every day, and the emotional stories that major brands now regularly tell, I don't need to mention that storytelling is becoming an increasingly important #marketing tool. ❌ However, when I was studying, the topic of storytelling in the B2B and then #SaaS sectors was still relatively new. SMEs and smaller brands in particular have often been hesitant to tackle the big issue of storytelling. Especially in the IT industry, where #decisions are often made on the basis of #data and #facts, storytelling offers a #humanperspective that complements the technical details and supports decision-making on a deeper, emotional level. I am all the more proud that we have been able to discover storytelling as a tool for qnips and our catering manager George. ✨ Create an #emotionalconnection: Facts are important yes but decision-makers in B2B companies are also people who respond emotionally to stories. We get more and more feedback on our little stories about George, like "I could really relate to that!" or "That poor printer!" (who remembers?😉) 💡Communicate #complexinformation: IT products can be complex. Stories can be used to present features and benefits in an easy to understand and memorable way. This can also be seen in our recruitment, for example. Many applicants who have seen our image film now understand much faster and better what qnips actually does. ✅ Differentiation from the competition & #brandrecognition: In a market where many products offer similar functionality, storytelling can help create a unique brand image. George keeps popping up in our online presence and is instantly recognisable. 👍 Increase customer #understanding and #engagement: We see a significant increase in reach and engagement with storytelling posts on social media. People who feel connected to a story are more likely to interact with it. I'm really happy we achieved this again with our latest video. More story ideas are already in the works #staytuned !!

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Proud to share we supported one of the big Dutch omnichannel retailers in setting up a cohesive, automated, and scalable data ingestion framework in GCP cloud that could handle the variety and volume of data with ease. During the years the growth in data maturity resulted in the presence of a wide variety of data sources. While a strength, it also introduced significant inefficiencies and barriers to rapid data utilization. The on premise data warehouse, with an old ETL framework, faced challenges to perform data feeding and processing. 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 In the spirit of driving value, innovation and progress, we joined the data team on a journey to craft a completely new data ingestion framework by applying best practices from the market using our DataBoat backend. Acknowledging the complexities and challenges the team has to navigate between, we set our sights on creating a solution that embodies flexibility and embraces automation at its core while making use of the latest data engineering tools. 𝐊𝐞𝐲 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: - 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: Our framework introduces sophisticated automation for integrating new data jobs from a variety of sources, using connectors capable of performing the data pulling in a generic way, like Databases, API, SFTP, FTP and so on, drastically reducing the manual efforts and streamlining the data ingestion process. - 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐌𝐨𝐝𝐞𝐫𝐧 𝐃𝐚𝐭𝐚 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐓𝐨𝐨𝐥𝐬: We ensured that our framework not only supports small datasets, but using the same code it's possible to scale horizontally with just a flag in the parameter to run a in a different and big computer capacity engine This approach significantly enhances performance and prepares them for future technological innovations. - 𝐀 𝐅𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐚𝐧𝐝 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞: The architecture of the platform is built for flexibility, allowing it to easily scale in response to the growing data needs. This adaptability ensures the longevity and relevance of the data infrastructure. Thanks a lot for your good work Bence Balázs!

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☄ From predictive analytics to personalized customer experiences, AI transforms how we understand and engage with our audience. As we move forward, the integration of AI in marketing is set to redefine the industry. ____________________ #ZijlstraConsultancy #Marketing #Consultancy

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